6 Exciting Festivals in israel - Plan it israel.pdf
Travelling Habit Of Indonesian
1. STUDY ABOUT TRAVELLING HABIT IN
INDONESIA
BY DI-MARKETING (www.di-onlinesurvey.com)
Oct, 2016
2. 1
SCOPE OF WORK
This survey was conducted to study about travelling habit in Indonesia
Methodology: Online survey
Fieldwork time: 10 days (11/09/2016 to 20/09/2016)
Sample size: N = 1000
Geography: Nationwide
3. 2
KEY FINDINGS
• 51% travel 2-6 months/time
• 88% choose domesic tourism
• 53% choose Asia countries when they travel abroad
• 51% spend Under $250 on each trip
• 42% spend Less than 3 days for a trip
• 77% travel with their family members
• Pleasure travel type is preferred the most (56%)
• Car (43%) & Motorbike (22%) are the most transportations for travelling
• Relaxation and discovering are main purposes for travelling
• Tokyo is the most desired destination of Indonesian travelers
• Financial problem is the main issue that makes indonesian travel less
4. 3
VIETNAM VS. INDONESIA
KEY FINDING VIETNAM INDONESIA
Frequentcy of travel 51% travel Once/year 51% travel 2-6 months/time
Kind of trip 79% choose domestic trip 88% choose domesic trip
Spending on each trip 53% spend Under $250 51% spend Under $250
Time for each trip 3-5 days (55%) Less than 3 days (42%)
Type of travel Pleasure travel (30%) Pleasure travel (56%)
The most transportations
for travelling
Airplane (37%) & Car (29%) Car (43%) & Motorbike (22%)
Main purposes for
travelling
Relaxation (78%) & Discovering
(60%)
Relaxation (69%) & Discovering
(62%)
The most desired
destination
Paris – France (27%) Tokyo – Japan (23%)
5. 4
N = 1000
DEMOGRAPHIC INFORMATION
GenderAge
OccupationLiving Place
9%
15%
31%
34%
10%
Over 35
31-35
26-30
18-25
Under 18
31%
69%
Male
Female
47%
3%
5%
7%
18%
21%
Others
Medan
Surabaya
Bandung
Bodetabek
Jakarta
1%
2%
2%
4%
17%
21%
23%
29%
Others
Engineer/Doctor/Teacher
Job seeker/Retired
Factory Worker
Self-employed
Office worker
Student
Housewife
6. 5
87% HAVE TRAVELLED IN LAST YEAR
Have you travelled anywhere since last year?
13%
24%
12% 10% 12% 13%
87%
76%
88% 90% 88% 87%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 31-35 Over 35
Yes
No
13% 10%
19%
87% 90%
81%
Total Female Male
N = 1000 N = 102 N = 340 N = 311 N = 153 N = 94 N = 1000 N = 694 N = 306
7. 6
51% TRAVEL 2-6 MONTHS/TIME
If yes, how frequent do you travel?
26% 25% 28%
27% 28% 23%
24% 24%
24%
13% 13%
12%
10% 9%
13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Female Male
More than
once/month
1 month/time
2-3 months/time
4-6 months/time
1 year/time
N = 872 N = 623 N = 249
8. 7
88% TRAVEL DOMESTICALLY
What kind of trip do you usually travel?
12% 12% 11%
88% 88% 89%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Female Male
Domestic
tourism
Travel
abroad
N = 872 N = 623 N = 249
9. 8
ASIAN COUNTRIES ARE THE FAVOURITE DESTINATIONS FOR AN
OVERSEA TRIP OF INDONESIAN
If you choose Travel abroad, which place do you travel?
1% 1% 0%1% 1%
0%
7% 4%
14%
11%
8%
18%
28%
25%
36%
53%
61%
32%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Female Male
Asia
Europe
Australia/ New
Zealand
America
Afrika
Others
N = 104 N = 76 N = 28
Female would like to travel in Asia countries while male desires to travel outside of Asia
Africa
10. 9
51% SPENDING UNDER $250 ON EACH TRIP
On everage, how much do do you spend on each trip?
3% 2%1% 1%
1% 1%
0%
2% 1%
1% 2%
7%
4% 5%
3%
3%
6%
10%
14%
6%
10%
17%
19%
20%
27%
9%
30%
24%
34%
29%
51%
74%
55%
52%
37%
28%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 31-35 Over 35
Under $250
$250 - $500
$500 - $1,000
$1,000 - $1,500
$1,500 - $2,000
$2,000 - $2,500
$2,500 - $5,000
More than
$5,000
Older age groups spend for travelling more than younger groups
N = 872 N = 78 N = 298 N = 280 N = 134 N = 82
11. 10
42% SPEND LESS THAN 3 DAYS FOR A TRIP
On average, how long do you spend for a trip?
42% 42% 41%
35% 36%
32%
15%
16%
12%
8% 6%
13%
1% 0% 1%0% 0% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Female Male
More than a
month
More than 2
weeks
1 - 2 weeks
5 - 6 days
3 - 4 days
Less than 3 days
N = 872 N = 623 N = 249
12. 11
INDONESIAN USUALLY TRAVEL WITH THEIR FAMILY MEMBERS
Who do you travel with the most?
2%
1%
3%
2% 1% 1%
3% 5%
3%
2% 1%
5% 3%
13%
2% 0%
11%
33%
17%
5%
4%
4%
77%
58%
61%
88%
93% 91%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 31-35 Over 35
Family
Friends
Partners
Reference group
Alone
Colleague
Others
N = 872 N = 78 N = 298 N = 280 N = 134 N = 82
1/3 of under 18 group usually travels with their friends
13. 12
SOCIAL MEDIA AND WORD OF MOUTH ARE THE MAIN SOURCE FOR
UPDATING TRAVELLING INFORMATION
What channels do you visit to update news about travelling?
N = 872
0%
11%
13%
15%
20%
23%
25%
31%
39%
73%
Others
Lonelyplanet/ Trip advisor
website
Tour company website
Newspaper/Magazine
Advertising
Forum
TV news
Groups of same reference
WOM
Social media tools
Total
3%
5%
6%
12%
15%
17%
23%
19%
45%
58%
Under 18
1%
12%
13%
16%
19%
24%
27%
32%
43%
79%
18-25
0%
8%
15%
13%
21%
25%
24%
31%
36%
76%
26-30
0%
13%
12%
14%
21%
22%
27%
36%
42%
64%
31-35
0%
21%
20%
20%
20%
18%
16%
26%
22%
67%
Over 35
N = 78 N = 298 N = 280 N = 134 N = 82
14. 13
PLEASURE TRAVEL TYPE IS PREFERRED THE MOST
What kind of travelling do you love the most?
4% 4% 1% 3% 3%
15%5% 1% 6%
7%
4%
4%12%
24%
7%
13%
14%
16%
22%
27%
32% 16%
13%
13%
56%
42%
53%
60%
66%
52%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 31-35 Over 35
Pleasure travel
Group of
backpackers
Visitting family/
friends/relatives
Backpacker
Touring travel
Business trip
Others
N = 872 N = 78 N = 298 N = 280 N = 134 N = 82
18-25 group prefers to travel in group of backpackers more than other age groups
15. 14
INDONESIAN TRAVELLERS PREFER TO TRAVEL BY CAR &
MOTORBIKE
What kind of transportation do you prefer the most for travelling?
1% 0% 1%1% 2%
4% 3%
8%
13% 15%
8%
16% 16% 15%
22% 20%
26%
43% 45%
39%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Female Male
Cars
Motorbikes
Airplane
Trains
On foot
Boats
Others
N = 872 N = 623 N = 249
16. 15
RELAXATION AND DISCOVERING ARE MAIN PURPOSES FOR
TRAVELLING
What are your purpose for travelling?
0%
2%
7%
9%
18%
21%
25%
38%
42%
43%
52%
62%
69%
Others
Business trip
Survival skills
Chase my dream
Learn a new language, new
culture
Meet new people, make new
friends
Lessons learn
Try something new
Top visited places
Adventurous
Holiday vacation
Discover new places
For relaxing
Total
1%
1%
12%
9%
14%
15%
29%
40%
22%
45%
54%
45%
63%
Under 18
1%
2%
9%
11%
23%
24%
30%
45%
44%
48%
49%
66%
64%
18-25
0%
3%
6%
9%
17%
22%
25%
35%
43%
41%
54%
62%
74%
26-30
0%
1%
1%
6%
17%
18%
16%
28%
43%
39%
53%
66%
78%
31-35
0%
2%
5%
7%
9%
18%
20%
34%
49%
40%
54%
54%
65%
Over 35
N = 872 N = 78 N = 298 N = 280 N = 134 N = 82
Relaxation and Holiday vacation are main purposes for travelling of Under 18 group
17. 16
0%
5%
14%
18%
22%
23%
26%
41%
48%
48%
52%
58%
58%
Others
Dangerous adventure
activities
Meet and make new friends
Hiking
Exchange culture, languages
Discover ancient history
Learn new good experiences
Shopping
Sight seeing
Theme parks
Beaches
Try all the signature typical
food
Relaxing time
Total
1%
6%
11%
13%
21%
22%
17%
43%
60%
48%
41%
63%
59%
Over 35
RELAXATION AND TRY TYPICAL FOOD ARE THE FAVOURITE
ACTIVITIES OF INDONESIAN TRAVELERS
What are your favourite activities when travelling?
N = 872 N = 78 N = 298 N = 280 N = 134 N = 82
1%
3%
12%
17%
18%
17%
38%
21%
50%
35%
37%
37%
51%
Under 18
0%
7%
21%
25%
22%
24%
29%
40%
45%
44%
56%
54%
56%
18-25
0%
5%
11%
16%
22%
24%
24%
47%
45%
54%
56%
61%
59%
26-30
0%
4%
10%
9%
24%
21%
21%
43%
50%
54%
53%
71%
67%
31-35
Over 35 group prefers sight seeing activity
18. 17
TOKYO IS THE MOST DESIRED DESTINATION OF INDONESIAN
TRAVELERS
Which places below do you desire to visit the most?
N = 1000
3%
0%
0%
1%
1%
2%
2%
3%
3%
5%
5%
5%
6%
10%
13%
19%
23%
Others
Hanoi - Vietnam
Marrakech - Morrocco
Bora - Bora
Zermatt - Switzerland
Santorini - Greece
Auckland - New Zealand
Barcelona - Spain
New York - US
Maldives
Sydney - Australia
Rome - Italy
London - UK
Istanbul - Turkey
Seoul - South Korea
Paris - France
Tokyo - Japan
Total
5%
1%
0%
0%
1%
1%
3%
2%
2%
4%
4%
3%
9%
9%
14%
22%
20%
18-25
1%
0%
0%
1%
1%
2%
1%
4%
4%
6%
4%
5%
3%
9%
15%
20%
24%
26-30
5%
0%
0%
0%
0%
1%
0%
2%
7%
0%
4%
6%
9%
5%
9%
20%
33%
Under 18
1%
0%
1%
1%
1%
4%
5%
5%
2%
6%
8%
7%
5%
12%
10%
16%
19%
31-35
2%
1%
1%
0%
1%
1%
1%
0%
4%
4%
5%
10%
7%
14%
13%
12%
23%
Over 35
N = 102 N = 340 N = 311 N = 153 N = 94
Paris is the most desired destination of 18-25 group
19. 18
FINANCIAL PROBLEM IS THE MAIN ISSUE THAT MAKES INDONESIAN
TRAVEL LESS
What issues that hold you back from travelling?
1%
2%
3%
4%
4%
5%
11%
21%
18%
17%
21%
25%
72%
Others
Acrophobia
Too dangerous
Packing issues
On medical
treatment/healthcare
Homesick
Gaps in different
cultures/languages
Family business/ children
Haven't got any
discount/promotion
Visa issues
Not a lonewolf person
Too busy at work
Financial problem
Total
1%
2%
5%
10%
11%
12%
8%
4%
9%
15%
34%
11%
71%
Under 18
1%
1%
4%
4%
4%
4%
11%
11%
20%
21%
24%
27%
75%
18-25
0%
1%
2%
2%
3%
3%
13%
32%
21%
14%
19%
28%
68%
26-30
0%
2%
2%
2%
3%
5%
9%
29%
11%
19%
14%
25%
75%
31-35
0%
4%
0%
2%
2%
5%
9%
24%
24%
17%
11%
22%
71%
Over 35
N = 1000 N = 102 N = 340 N = 311 N = 153 N = 94
20. 19
CONTACT US
• Japan & Taiwan:
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam:
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (Manager - DI Marketing)
o Email: dang.h@di-mktg.com
o Contact number: +84 902-73-9944
• Thailand
o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey,
Bangkok 10110, Thailand
o Contact person: Ms. Pimparima Piriyametha (Business Analyst - DI Marketing)
o Email: pimparima.p@di-mktg.com
o Contact number: +66 96 245 3656
21. 20
CONTACT US
• Indonesia:
o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia
o Contact person: Mr. Hendry Pratama (Manager - DI Marketing)
o Email: hendry.p@di-mktg.com
o Contact number: +65 822 1345 2555 | +62 21 3005 3541
• India:
o Address: 10 Anson Road, #14-06, International Plaza, Singapore 079903
o Contact person: Mr. Sujit Kunte (Regional representative)
o Email: kunte.sujit@dreamincubator.com.sg
o Contact number: +65 9127 7654