SlideShare une entreprise Scribd logo
1  sur  132
Télécharger pour lire hors ligne
gameful design
creating passionate
customers and co-workers
Sebastian Deterding (@dingstweets)
Innovation Lab Denmark, Copenhagen, June 20, 2013
c b
1 what?
We are all
game designers
http://www.flickr.com/photos/seandreilinger/3342015670/sizes/o/in/photostream/
http://www.flickr.com/photos/trancemist/4128705938/sizes/l/in/photostream/
http://www.flickr.com/photos/f-l-e-x/937522495/sizes/l/in/photostream/
http://www.flickr.com/photos/mzn37/4001914227/sizes/o/in/photostream/
http://www.flickr.com/photos/pigpogm/4956017815/sizes/l/in/photostream/
http://www.flickr.com/photos/daviddittrich/3449898482/sizes/z/in/photostream/
http://www.flickr.com/photos/34520684@N03/3229232419/sizes/o/in/photostream/
http://www.flickr.com/photos/51035610542@N01/226303922/sizes/l/in/photostream/
Story
Rules, challenges
Free, safe play space
Shared toy objects
Goals
Feedback
Gameful Design: Creating Passionate Customers and Coworkers
Fitness
Finance
Sustainability
Activism
Education
work
Life
The blueprint (still)
points
Tracking, Feedback
badges
Goals, surprise
leaderboards
Competition
incentives
Rewards
2 Why?
Motivation
A
BShift
#1
from Utility & Usability ...
…to Motivation
…and enjoyment
Buy!
From transaction to interaction
Upload!
Comment!
Tag!
Digg!
Forward!
Invite!
Bookmark!
Retweet!
Share!
Add friend!
Design!
Mark as Spam!
Like!
Answer!
Vote!
Register Now!
Subscribe!
Shift
#2
New markets
health self-
improvement eco/green
Shift
#3
new productivity factors
Shift
#4
From extrinsic to intrinsic
Shift
#5
Loyalty programmes!
http://www.flickr.com/photos/diego_rivera/4261964210
Extrinsic motivation
Gameful Design: Creating Passionate Customers and Coworkers
Gameful Design: Creating Passionate Customers and Coworkers
Gameful Design: Creating Passionate Customers and Coworkers
Earn 1,000,000,000,000 points
Score: 964,000,000,000,000
(You rock!)
Gameful Design: Creating Passionate Customers and Coworkers
Intrinsic motivation
http://www.flickr.com/photos/areyoumyrik/308908967
Gameful Design: Creating Passionate Customers and Coworkers
What intrinsic
motivation drives
passionate users?
Pop Quiz!
The product
is awesome!
The company
is awesome!
The experience
is awesome!
A B C
Pop Quiz!
The product
is awesome!
The company
is awesome!
The experience
is awesome!
A B C
Pop Quiz!
I am awesome!
D
Better X
Better user of X*
* aka »competence«
Teresa M.Amabile
»This pattern is what we call the
progress principle: of all the positive
events that influence inner work life, the
single most powerful is progress in
meaningful work.«
the progress principle (2012: 76)
Teresa M.Amabile
»Truly effective video game designers
know how to create a sense of progress
for players within all stages of the game.
Truly effective managers know how to do
the same for their subordinates.«
the progress principle (2012: 88)
Raph Koster
»Fun is just another word
for learning.«
a theory of fun for game design (2005)
Raph Koster
»Fun from games arises out of mastery.
It arises out of comprehension. It is the
act of solving puzzles that makes games
fun. With games, learning is the drug.«
a theory of fun for game design (2005)
Gameful Design: Creating Passionate Customers and Coworkers
Gameful Design: Creating Passionate Customers and Coworkers
Edward Deci,RichardRyan
»An understanding of human motivation
requires a consideration of innate
psychological needs for competence,
autonomy, and relatedness.«
the what and why of goal pursuit (2000)
3 how?
1 competence
Autonomy2
relatedness3
competence1
Not fun Fun
http://www.flickr.com/photos/sulamith/1342528771/sizes/o/
http://www.flickr.com/photos/photonquantique/3364593945/sizes/l/
Raph Koster
»Fun is just another word
for learning.«
through interesting challenges
a theory of fun for game design (2005)
Goals ...
+ Rules ...
= Interesting challenges
+ Feedback ...
http://www.flickr.com/photos/bodgerbrooks/1315419080
= Experiences of competence
Earn 1,000,000,000,000 points
Score: 964,000,000,000,000
(You rock!)
feedback without mastery
Danger
Stand in the user’s way
Ticket
For ticket, drag red
dot through labyrinth
Level 2
Ticket
For ticket, drag red
dot through labyrinth
Core challenge of E-Mail?
• Maximum output?
• Correct, polite, actionable?
• Prioritized?
• Fast answers?
• Check less often?
• Inbox Zero?
Priorotization
Inbox Zero
Procrastination
find the right challenge
Principle
#1
clear,visually present goals
Principle
#2
Structured flow of goals
Principle
#2
Gameful Design: Creating Passionate Customers and Coworkers
Gameful Design: Creating Passionate Customers and Coworkers
Scaffolded challenge
Principle
#3
Gameful Design: Creating Passionate Customers and Coworkers
»flow«
Difficulty
Skill/Time
anxiety
boredom
flow: the psychology of optimal experience
Mihaly Csikszentmihalyi
“juicy” feedback
Principle
#4
Autonomy2
Gameful Design: Creating Passionate Customers and Coworkers
Heeter et al. 2011, Mollick & Rothbard 2013
Johan Huizinga
»First and foremost,
all play is a voluntary
activity.«
homo ludens (1938/1950: 7)
Edward Deci,RichardRyan
»An understanding of human motivation
requires a consideration of innate
psychological needs for competence,
autonomy, and relatedness.«
the what and why of goal pursuit (2000)
Fun Voluntary
Voluntary Fun
the undermining effect
feedback
perceived as
controlling
thwarts
autonomy
motivation
perceived as
informing
supports
competence
+
–
Deci & Ryan 2012
…vs.Quality andVariety
Principle
#1
safe from consequence
Gameful Design: Creating Passionate Customers and Coworkers
meaningful choice
Principle
#2
http://ascottallison.files.wordpress.com/2009/12/p1030286.jpg
avoid controlling feedback
Principle
#3
Effective,but not sustainable
»Reward« intrinsically
* With more utility, mastery, autonomy, meaning, relatedness
Principle
#4
things to play with
Principle
#5
KarsAlfrink
»So when designing tools
for play, underspecify!«
a playful stance (2008)
Gameful Design: Creating Passionate Customers and Coworkers
Gameful Design: Creating Passionate Customers and Coworkers
http://www.flickr.com/photos/purplemattfish/3205907410/sizes/o/in/photostream/
Provide invitations
Principle
#6
relatedness3
»You look
especially lovely
tonight.«
http://www.flickr.com/photos/beigeinside/50122570/
»Now I feel like
you’re just doing
it for the points.«
Danger
DonaldT.Campbell
»The more a quantitative social indicator
is used for social decision-making, the
more subject it will be to corruption
pressures and the more apt it will be to
distort and corrupt the social processes it
is intended to monitor.«
assessing the impact of planned social change (1976)
Gameful Design: Creating Passionate Customers and Coworkers
http://www.rasmusen.org/x/images/pd.jpg
reframing as strategic action
Danger
creates myopic focus
So you also played
EcoChallengeTM?
…vs.Quality and Varietycreates side effects
Gameful Design: Creating Passionate Customers and Coworkers
<Insert Dilbert
cartoon here>
http://www.flickr.com/photos/mrlerone/405730185/sizes/o/
What we usually design
Who decides how this is used
http://www.flickr.com/photos/docentjoyce/3138887652
lived values of exploration ...
…mastery,...
http://www.flickr.com/photos/paulgorman/1392988135
http://www.flickr.com/photos/7amanito/3030759646
…benign transgression,...
http://www.flickr.com/photos/iboy/5709372593
…and mutual care.
http://www.flickr.com/photos/iboy/5709372593
»It is the nature of a fun community to care
more about the players than about the
game. ... We are having fun. We are caring.
We are safe with each other. This is what
we want.«
Bernie de Koven
the well-played game (1978: 19-20)
Edward Deci,RichardRyan
»An understanding of human motivation
requires a consideration of innate
psychological needs for competence,
autonomy, and relatedness.«
the what and why of goal pursuit (2000)
model the values you wish to see.
Principle
#3
http://www.dailymail.co.uk/news/article-2047684/Dangerous-drivers-silent-treatment-Venezuela-employs-mimes-traffic-police.html
“the spirit of the rules”
in summary
in an age of motivation ...
http://www.flickr.com/photos/diego_rivera/4261964210
…move from extrinsic ...
…to Intrinsic motivations ...
http://www.flickr.com/photos/areyoumyrik/308908967
to create passionate customers and coworkers.
I am awesome!
Earn 1,000,000,000,000 points
Score: 964,000,000,000,000
(You rock!)
Instead of shallow progress wars...
create systems to master,
…and a free space to play ...
…that are truly meaningful.
…vs.Quality and Varietydon’t just set up rule systems:
model the community values you wish to see.
sebastian@codingconduct.cc
@dingstweets
codingconduct.cc
Thank you.

Contenu connexe

Tendances

The Lens of Intrinsic Skill Atoms: A Method for Gameful Design
The Lens of Intrinsic Skill Atoms: A Method for Gameful DesignThe Lens of Intrinsic Skill Atoms: A Method for Gameful Design
The Lens of Intrinsic Skill Atoms: A Method for Gameful DesignSebastian Deterding
 
The MAO Model: Research for Behavior Change.
The MAO Model: Research for Behavior Change.The MAO Model: Research for Behavior Change.
The MAO Model: Research for Behavior Change.Sebastian Deterding
 
9,5 Theses on the Power and Efficacy of Gamification
9,5 Theses on the Power and Efficacy of Gamification9,5 Theses on the Power and Efficacy of Gamification
9,5 Theses on the Power and Efficacy of GamificationSebastian Deterding
 
Pawned. Gamification and Its Discontents
Pawned. Gamification and Its DiscontentsPawned. Gamification and Its Discontents
Pawned. Gamification and Its DiscontentsSebastian Deterding
 
Toward Economic Platform Studies
Toward Economic Platform StudiesToward Economic Platform Studies
Toward Economic Platform StudiesSebastian Deterding
 
An Aesthetic of Friction for Health Behavior
An Aesthetic of Friction for Health BehaviorAn Aesthetic of Friction for Health Behavior
An Aesthetic of Friction for Health BehaviorSebastian Deterding
 
A detailed introduction to gamification - Brisbane Web Design Meetup
A detailed introduction to gamification - Brisbane Web Design MeetupA detailed introduction to gamification - Brisbane Web Design Meetup
A detailed introduction to gamification - Brisbane Web Design MeetupZac Fitz-Walter
 
Game Engines in Game Education: Thinking Inside the Tool Boox?
Game Engines in Game Education: Thinking Inside the Tool Boox?Game Engines in Game Education: Thinking Inside the Tool Boox?
Game Engines in Game Education: Thinking Inside the Tool Boox?Sebastian Deterding
 
Gamification - Defining, Designing and Using it
Gamification - Defining, Designing and Using itGamification - Defining, Designing and Using it
Gamification - Defining, Designing and Using itZac Fitz-Walter
 
Meaningful Play. Getting »Gamification« Right.
Meaningful Play. Getting »Gamification« Right.Meaningful Play. Getting »Gamification« Right.
Meaningful Play. Getting »Gamification« Right.Sebastian Deterding
 
Future of Education through Octalysis Gamification
Future of Education through Octalysis GamificationFuture of Education through Octalysis Gamification
Future of Education through Octalysis GamificationYu-kai Chou
 
Gamification: Future or Fail?
Gamification: Future or Fail?Gamification: Future or Fail?
Gamification: Future or Fail?Socialphysicist
 
Octalysis Gamification Design for Tesla (Intro)
Octalysis Gamification Design for Tesla (Intro)Octalysis Gamification Design for Tesla (Intro)
Octalysis Gamification Design for Tesla (Intro)Yu-kai Chou
 
Beyond Gamification: designing the player journey
Beyond Gamification: designing the player journeyBeyond Gamification: designing the player journey
Beyond Gamification: designing the player journeyAmy Jo Kim
 
Octalysis Gamification Workshop for AIG Japan (2015)
Octalysis Gamification Workshop for AIG Japan (2015)Octalysis Gamification Workshop for AIG Japan (2015)
Octalysis Gamification Workshop for AIG Japan (2015)Yu-kai Chou
 
Gamified Marketing & Media Workshop (Octalysis) in Singapore
Gamified Marketing & Media Workshop (Octalysis) in SingaporeGamified Marketing & Media Workshop (Octalysis) in Singapore
Gamified Marketing & Media Workshop (Octalysis) in SingaporeYu-kai Chou
 
FD Lifestyle Presentation to Google
FD Lifestyle Presentation to GoogleFD Lifestyle Presentation to Google
FD Lifestyle Presentation to GoogleYu-kai Chou
 
There Be Dragons: Ten Potential Pitfalls of Gamification
There Be Dragons: Ten Potential Pitfalls of GamificationThere Be Dragons: Ten Potential Pitfalls of Gamification
There Be Dragons: Ten Potential Pitfalls of GamificationSebastian Deterding
 
Habit Summit Octalysis Gamification Workshop 2018
Habit Summit Octalysis Gamification Workshop 2018Habit Summit Octalysis Gamification Workshop 2018
Habit Summit Octalysis Gamification Workshop 2018Yu-kai Chou
 

Tendances (20)

The Lens of Intrinsic Skill Atoms: A Method for Gameful Design
The Lens of Intrinsic Skill Atoms: A Method for Gameful DesignThe Lens of Intrinsic Skill Atoms: A Method for Gameful Design
The Lens of Intrinsic Skill Atoms: A Method for Gameful Design
 
The MAO Model: Research for Behavior Change.
The MAO Model: Research for Behavior Change.The MAO Model: Research for Behavior Change.
The MAO Model: Research for Behavior Change.
 
9,5 Theses on the Power and Efficacy of Gamification
9,5 Theses on the Power and Efficacy of Gamification9,5 Theses on the Power and Efficacy of Gamification
9,5 Theses on the Power and Efficacy of Gamification
 
Pawned. Gamification and Its Discontents
Pawned. Gamification and Its DiscontentsPawned. Gamification and Its Discontents
Pawned. Gamification and Its Discontents
 
Toward Economic Platform Studies
Toward Economic Platform StudiesToward Economic Platform Studies
Toward Economic Platform Studies
 
An Aesthetic of Friction for Health Behavior
An Aesthetic of Friction for Health BehaviorAn Aesthetic of Friction for Health Behavior
An Aesthetic of Friction for Health Behavior
 
A detailed introduction to gamification - Brisbane Web Design Meetup
A detailed introduction to gamification - Brisbane Web Design MeetupA detailed introduction to gamification - Brisbane Web Design Meetup
A detailed introduction to gamification - Brisbane Web Design Meetup
 
Game Engines in Game Education: Thinking Inside the Tool Boox?
Game Engines in Game Education: Thinking Inside the Tool Boox?Game Engines in Game Education: Thinking Inside the Tool Boox?
Game Engines in Game Education: Thinking Inside the Tool Boox?
 
Gamification - Defining, Designing and Using it
Gamification - Defining, Designing and Using itGamification - Defining, Designing and Using it
Gamification - Defining, Designing and Using it
 
Gamification
GamificationGamification
Gamification
 
Meaningful Play. Getting »Gamification« Right.
Meaningful Play. Getting »Gamification« Right.Meaningful Play. Getting »Gamification« Right.
Meaningful Play. Getting »Gamification« Right.
 
Future of Education through Octalysis Gamification
Future of Education through Octalysis GamificationFuture of Education through Octalysis Gamification
Future of Education through Octalysis Gamification
 
Gamification: Future or Fail?
Gamification: Future or Fail?Gamification: Future or Fail?
Gamification: Future or Fail?
 
Octalysis Gamification Design for Tesla (Intro)
Octalysis Gamification Design for Tesla (Intro)Octalysis Gamification Design for Tesla (Intro)
Octalysis Gamification Design for Tesla (Intro)
 
Beyond Gamification: designing the player journey
Beyond Gamification: designing the player journeyBeyond Gamification: designing the player journey
Beyond Gamification: designing the player journey
 
Octalysis Gamification Workshop for AIG Japan (2015)
Octalysis Gamification Workshop for AIG Japan (2015)Octalysis Gamification Workshop for AIG Japan (2015)
Octalysis Gamification Workshop for AIG Japan (2015)
 
Gamified Marketing & Media Workshop (Octalysis) in Singapore
Gamified Marketing & Media Workshop (Octalysis) in SingaporeGamified Marketing & Media Workshop (Octalysis) in Singapore
Gamified Marketing & Media Workshop (Octalysis) in Singapore
 
FD Lifestyle Presentation to Google
FD Lifestyle Presentation to GoogleFD Lifestyle Presentation to Google
FD Lifestyle Presentation to Google
 
There Be Dragons: Ten Potential Pitfalls of Gamification
There Be Dragons: Ten Potential Pitfalls of GamificationThere Be Dragons: Ten Potential Pitfalls of Gamification
There Be Dragons: Ten Potential Pitfalls of Gamification
 
Habit Summit Octalysis Gamification Workshop 2018
Habit Summit Octalysis Gamification Workshop 2018Habit Summit Octalysis Gamification Workshop 2018
Habit Summit Octalysis Gamification Workshop 2018
 

En vedette

Whitepaper website optimization in 6 steps
Whitepaper website optimization in 6 stepsWhitepaper website optimization in 6 steps
Whitepaper website optimization in 6 stepsPiet van den Boer
 
Don't Play Games With Me! Promises and Pitfalls of Gameful Design
Don't Play Games With Me! Promises and Pitfalls of Gameful DesignDon't Play Games With Me! Promises and Pitfalls of Gameful Design
Don't Play Games With Me! Promises and Pitfalls of Gameful DesignSebastian Deterding
 
Gamification 101: Learn the Basics of Gamification Strategy
Gamification 101: Learn the Basics of Gamification StrategyGamification 101: Learn the Basics of Gamification Strategy
Gamification 101: Learn the Basics of Gamification StrategyTechnologyAdvice
 
Scaling Instagram
Scaling InstagramScaling Instagram
Scaling Instagramiammutex
 
Designing the Good Life: The Ethics of User Experience Design
Designing the Good Life: The Ethics of User Experience DesignDesigning the Good Life: The Ethics of User Experience Design
Designing the Good Life: The Ethics of User Experience DesignSebastian Deterding
 
Introduction to Gamification (Whitepaper)
Introduction to Gamification (Whitepaper)Introduction to Gamification (Whitepaper)
Introduction to Gamification (Whitepaper)Piet van den Boer
 

En vedette (7)

Whitepaper website optimization in 6 steps
Whitepaper website optimization in 6 stepsWhitepaper website optimization in 6 steps
Whitepaper website optimization in 6 steps
 
Don't Play Games With Me! Promises and Pitfalls of Gameful Design
Don't Play Games With Me! Promises and Pitfalls of Gameful DesignDon't Play Games With Me! Promises and Pitfalls of Gameful Design
Don't Play Games With Me! Promises and Pitfalls of Gameful Design
 
Experience Design in the Museum
Experience Design in the MuseumExperience Design in the Museum
Experience Design in the Museum
 
Gamification 101: Learn the Basics of Gamification Strategy
Gamification 101: Learn the Basics of Gamification StrategyGamification 101: Learn the Basics of Gamification Strategy
Gamification 101: Learn the Basics of Gamification Strategy
 
Scaling Instagram
Scaling InstagramScaling Instagram
Scaling Instagram
 
Designing the Good Life: The Ethics of User Experience Design
Designing the Good Life: The Ethics of User Experience DesignDesigning the Good Life: The Ethics of User Experience Design
Designing the Good Life: The Ethics of User Experience Design
 
Introduction to Gamification (Whitepaper)
Introduction to Gamification (Whitepaper)Introduction to Gamification (Whitepaper)
Introduction to Gamification (Whitepaper)
 

Similaire à Gameful Design: Creating Passionate Customers and Coworkers

A Collaborative Celebration of You
A Collaborative Celebration of YouA Collaborative Celebration of You
A Collaborative Celebration of YouDean Shareski
 
Getting The Word Out V2
Getting The Word Out V2Getting The Word Out V2
Getting The Word Out V2SyIct
 
What Can I Do Now? (web 2.0 pedagogy) v4
What Can I Do Now? (web 2.0 pedagogy) v4What Can I Do Now? (web 2.0 pedagogy) v4
What Can I Do Now? (web 2.0 pedagogy) v4Darren Kuropatwa
 
The Community Tools You Need (Can't Be Built)
The Community Tools You Need (Can't Be Built)The Community Tools You Need (Can't Be Built)
The Community Tools You Need (Can't Be Built)Lane Becker
 
You know you need to create content, but what does that really mean?
You know you need to create content, but what does that really mean?You know you need to create content, but what does that really mean?
You know you need to create content, but what does that really mean?Barbra Gago
 
Designing The Digital Experience
Designing The Digital ExperienceDesigning The Digital Experience
Designing The Digital ExperienceDavid King
 
Functional Interaction Design
Functional Interaction DesignFunctional Interaction Design
Functional Interaction DesignLaura Scott
 
Redesigning Public Services: The 21st Century Library User Experience
Redesigning Public Services: The 21st Century Library User ExperienceRedesigning Public Services: The 21st Century Library User Experience
Redesigning Public Services: The 21st Century Library User ExperienceDavid King
 
The Imaginator: Alexandria T. Pham's Visual Resume
The Imaginator: Alexandria T. Pham's Visual ResumeThe Imaginator: Alexandria T. Pham's Visual Resume
The Imaginator: Alexandria T. Pham's Visual ResumeAlexandriaPham
 
What Can I Do Now? (web 2.0 pedagogy) v3.9
What Can I Do Now? (web 2.0 pedagogy) v3.9What Can I Do Now? (web 2.0 pedagogy) v3.9
What Can I Do Now? (web 2.0 pedagogy) v3.9Darren Kuropatwa
 
21st Century Bricoleurs v1.1
21st Century Bricoleurs v1.121st Century Bricoleurs v1.1
21st Century Bricoleurs v1.1Darren Kuropatwa
 
Lets Get Visual Itsc
Lets Get Visual ItscLets Get Visual Itsc
Lets Get Visual ItscDean Shareski
 
What has the public ever done for us...?
What has the public ever done for us...?What has the public ever done for us...?
What has the public ever done for us...?Cameron Neylon
 
Designing The Digital Experience
Designing The Digital ExperienceDesigning The Digital Experience
Designing The Digital ExperienceDavid King
 
Designing The Digital Experience
Designing The Digital ExperienceDesigning The Digital Experience
Designing The Digital ExperienceDavid King
 

Similaire à Gameful Design: Creating Passionate Customers and Coworkers (20)

A Collaborative Celebration of You
A Collaborative Celebration of YouA Collaborative Celebration of You
A Collaborative Celebration of You
 
Getting The Word Out V2
Getting The Word Out V2Getting The Word Out V2
Getting The Word Out V2
 
What Can I Do Now? (web 2.0 pedagogy) v4
What Can I Do Now? (web 2.0 pedagogy) v4What Can I Do Now? (web 2.0 pedagogy) v4
What Can I Do Now? (web 2.0 pedagogy) v4
 
Let's Get Visual
Let's Get VisualLet's Get Visual
Let's Get Visual
 
The Community Tools You Need (Can't Be Built)
The Community Tools You Need (Can't Be Built)The Community Tools You Need (Can't Be Built)
The Community Tools You Need (Can't Be Built)
 
You know you need to create content, but what does that really mean?
You know you need to create content, but what does that really mean?You know you need to create content, but what does that really mean?
You know you need to create content, but what does that really mean?
 
Designing The Digital Experience
Designing The Digital ExperienceDesigning The Digital Experience
Designing The Digital Experience
 
Getting The Word Out
Getting The Word OutGetting The Word Out
Getting The Word Out
 
Functional Interaction Design
Functional Interaction DesignFunctional Interaction Design
Functional Interaction Design
 
Redesigning Public Services: The 21st Century Library User Experience
Redesigning Public Services: The 21st Century Library User ExperienceRedesigning Public Services: The 21st Century Library User Experience
Redesigning Public Services: The 21st Century Library User Experience
 
The Imaginator: Alexandria T. Pham's Visual Resume
The Imaginator: Alexandria T. Pham's Visual ResumeThe Imaginator: Alexandria T. Pham's Visual Resume
The Imaginator: Alexandria T. Pham's Visual Resume
 
What Can I Do Now? (web 2.0 pedagogy) v3.9
What Can I Do Now? (web 2.0 pedagogy) v3.9What Can I Do Now? (web 2.0 pedagogy) v3.9
What Can I Do Now? (web 2.0 pedagogy) v3.9
 
21st Century Bricoleurs v1.1
21st Century Bricoleurs v1.121st Century Bricoleurs v1.1
21st Century Bricoleurs v1.1
 
Lets Get Visual Itsc
Lets Get Visual ItscLets Get Visual Itsc
Lets Get Visual Itsc
 
What has the public ever done for us...?
What has the public ever done for us...?What has the public ever done for us...?
What has the public ever done for us...?
 
Designing The Digital Experience
Designing The Digital ExperienceDesigning The Digital Experience
Designing The Digital Experience
 
Designing The Digital Experience
Designing The Digital ExperienceDesigning The Digital Experience
Designing The Digital Experience
 
Letting Go
Letting GoLetting Go
Letting Go
 
Lettinggo 110902081541-phpapp02
Lettinggo 110902081541-phpapp02Lettinggo 110902081541-phpapp02
Lettinggo 110902081541-phpapp02
 
Camden writing2
Camden writing2Camden writing2
Camden writing2
 

Plus de Sebastian Deterding

Mechanics, Messages, Meta-Media: How Persuasive Games Persuade, and What They...
Mechanics, Messages, Meta-Media: How Persuasive Games Persuade, and What They...Mechanics, Messages, Meta-Media: How Persuasive Games Persuade, and What They...
Mechanics, Messages, Meta-Media: How Persuasive Games Persuade, and What They...Sebastian Deterding
 
Gamification for Health Behaviour Change
Gamification for Health Behaviour ChangeGamification for Health Behaviour Change
Gamification for Health Behaviour ChangeSebastian Deterding
 
Outside the Box: Toward an Ecology of Gaming Enjoyment
Outside the Box: Toward an Ecology of Gaming EnjoymentOutside the Box: Toward an Ecology of Gaming Enjoyment
Outside the Box: Toward an Ecology of Gaming EnjoymentSebastian Deterding
 
City Games: Up and Down and Sideways on the Ladder of Abstraction
City Games: Up and Down and Sideways on the Ladder of AbstractionCity Games: Up and Down and Sideways on the Ladder of Abstraction
City Games: Up and Down and Sideways on the Ladder of AbstractionSebastian Deterding
 
Gamification: Missverständnisse und Lösungen
Gamification: Missverständnisse und LösungenGamification: Missverständnisse und Lösungen
Gamification: Missverständnisse und LösungenSebastian Deterding
 
It's the Autonomy, Stupid: Autonomy Experiences Between Playful Work and Work...
It's the Autonomy, Stupid: Autonomy Experiences Between Playful Work and Work...It's the Autonomy, Stupid: Autonomy Experiences Between Playful Work and Work...
It's the Autonomy, Stupid: Autonomy Experiences Between Playful Work and Work...Sebastian Deterding
 
Would the real Mary Poppins please stand up? Approaches and Methods in Gamefu...
Would the real Mary Poppins please stand up? Approaches and Methods in Gamefu...Would the real Mary Poppins please stand up? Approaches and Methods in Gamefu...
Would the real Mary Poppins please stand up? Approaches and Methods in Gamefu...Sebastian Deterding
 
I wonder ... Designing for Curiosity
I wonder ... Designing for CuriosityI wonder ... Designing for Curiosity
I wonder ... Designing for CuriositySebastian Deterding
 
Player Rating Algorithms for Balancing Human Computation Games: Testing the E...
Player Rating Algorithms for Balancing Human Computation Games: Testing the E...Player Rating Algorithms for Balancing Human Computation Games: Testing the E...
Player Rating Algorithms for Balancing Human Computation Games: Testing the E...Sebastian Deterding
 
The Mechanic is not the (whole) message: Procedural rhetoric meets framing in...
The Mechanic is not the (whole) message: Procedural rhetoric meets framing in...The Mechanic is not the (whole) message: Procedural rhetoric meets framing in...
The Mechanic is not the (whole) message: Procedural rhetoric meets framing in...Sebastian Deterding
 
The Great Escape from the Prison House of Language: Games, Production Studies...
The Great Escape from the Prison House of Language: Games, Production Studies...The Great Escape from the Prison House of Language: Games, Production Studies...
The Great Escape from the Prison House of Language: Games, Production Studies...Sebastian Deterding
 
Progress Wars: Idle Games and the Demarcation of "Real Games"
Progress Wars: Idle Games and the Demarcation of "Real Games"Progress Wars: Idle Games and the Demarcation of "Real Games"
Progress Wars: Idle Games and the Demarcation of "Real Games"Sebastian Deterding
 
Desperately Seeking Theory: Gamification, Theory, and the Promise of a Data/A...
Desperately Seeking Theory: Gamification, Theory, and the Promise of a Data/A...Desperately Seeking Theory: Gamification, Theory, and the Promise of a Data/A...
Desperately Seeking Theory: Gamification, Theory, and the Promise of a Data/A...Sebastian Deterding
 
What Larp can Learn from RPG Studies
What Larp can Learn from RPG StudiesWhat Larp can Learn from RPG Studies
What Larp can Learn from RPG StudiesSebastian Deterding
 
Contextual Autonomy Support in Video Game Play: A Grounded Theory
Contextual Autonomy Support in Video Game Play: A Grounded TheoryContextual Autonomy Support in Video Game Play: A Grounded Theory
Contextual Autonomy Support in Video Game Play: A Grounded TheorySebastian Deterding
 

Plus de Sebastian Deterding (20)

Mechanics, Messages, Meta-Media: How Persuasive Games Persuade, and What They...
Mechanics, Messages, Meta-Media: How Persuasive Games Persuade, and What They...Mechanics, Messages, Meta-Media: How Persuasive Games Persuade, and What They...
Mechanics, Messages, Meta-Media: How Persuasive Games Persuade, and What They...
 
Gamification for Health Behaviour Change
Gamification for Health Behaviour ChangeGamification for Health Behaviour Change
Gamification for Health Behaviour Change
 
Outside the Box: Toward an Ecology of Gaming Enjoyment
Outside the Box: Toward an Ecology of Gaming EnjoymentOutside the Box: Toward an Ecology of Gaming Enjoyment
Outside the Box: Toward an Ecology of Gaming Enjoyment
 
City Games: Up and Down and Sideways on the Ladder of Abstraction
City Games: Up and Down and Sideways on the Ladder of AbstractionCity Games: Up and Down and Sideways on the Ladder of Abstraction
City Games: Up and Down and Sideways on the Ladder of Abstraction
 
Desperately Seeking Theory
Desperately Seeking TheoryDesperately Seeking Theory
Desperately Seeking Theory
 
Gamification: Missverständnisse und Lösungen
Gamification: Missverständnisse und LösungenGamification: Missverständnisse und Lösungen
Gamification: Missverständnisse und Lösungen
 
It's the Autonomy, Stupid: Autonomy Experiences Between Playful Work and Work...
It's the Autonomy, Stupid: Autonomy Experiences Between Playful Work and Work...It's the Autonomy, Stupid: Autonomy Experiences Between Playful Work and Work...
It's the Autonomy, Stupid: Autonomy Experiences Between Playful Work and Work...
 
Gameful Design for Learning
Gameful Design for LearningGameful Design for Learning
Gameful Design for Learning
 
Un-Boring Meetings
Un-Boring MeetingsUn-Boring Meetings
Un-Boring Meetings
 
Explodierende Medien
Explodierende MedienExplodierende Medien
Explodierende Medien
 
Would the real Mary Poppins please stand up? Approaches and Methods in Gamefu...
Would the real Mary Poppins please stand up? Approaches and Methods in Gamefu...Would the real Mary Poppins please stand up? Approaches and Methods in Gamefu...
Would the real Mary Poppins please stand up? Approaches and Methods in Gamefu...
 
Design Against Productivity
Design Against ProductivityDesign Against Productivity
Design Against Productivity
 
I wonder ... Designing for Curiosity
I wonder ... Designing for CuriosityI wonder ... Designing for Curiosity
I wonder ... Designing for Curiosity
 
Player Rating Algorithms for Balancing Human Computation Games: Testing the E...
Player Rating Algorithms for Balancing Human Computation Games: Testing the E...Player Rating Algorithms for Balancing Human Computation Games: Testing the E...
Player Rating Algorithms for Balancing Human Computation Games: Testing the E...
 
The Mechanic is not the (whole) message: Procedural rhetoric meets framing in...
The Mechanic is not the (whole) message: Procedural rhetoric meets framing in...The Mechanic is not the (whole) message: Procedural rhetoric meets framing in...
The Mechanic is not the (whole) message: Procedural rhetoric meets framing in...
 
The Great Escape from the Prison House of Language: Games, Production Studies...
The Great Escape from the Prison House of Language: Games, Production Studies...The Great Escape from the Prison House of Language: Games, Production Studies...
The Great Escape from the Prison House of Language: Games, Production Studies...
 
Progress Wars: Idle Games and the Demarcation of "Real Games"
Progress Wars: Idle Games and the Demarcation of "Real Games"Progress Wars: Idle Games and the Demarcation of "Real Games"
Progress Wars: Idle Games and the Demarcation of "Real Games"
 
Desperately Seeking Theory: Gamification, Theory, and the Promise of a Data/A...
Desperately Seeking Theory: Gamification, Theory, and the Promise of a Data/A...Desperately Seeking Theory: Gamification, Theory, and the Promise of a Data/A...
Desperately Seeking Theory: Gamification, Theory, and the Promise of a Data/A...
 
What Larp can Learn from RPG Studies
What Larp can Learn from RPG StudiesWhat Larp can Learn from RPG Studies
What Larp can Learn from RPG Studies
 
Contextual Autonomy Support in Video Game Play: A Grounded Theory
Contextual Autonomy Support in Video Game Play: A Grounded TheoryContextual Autonomy Support in Video Game Play: A Grounded Theory
Contextual Autonomy Support in Video Game Play: A Grounded Theory
 

Dernier

Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
Materi dasar prototype dan figma .pdf
Materi dasar prototype dan figma    .pdfMateri dasar prototype dan figma    .pdf
Materi dasar prototype dan figma .pdfardanaadam1
 
Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...
Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...
Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...Yantram Animation Studio Corporation
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
Central-Visayas-1.pdf reporting purposes
Central-Visayas-1.pdf reporting purposesCentral-Visayas-1.pdf reporting purposes
Central-Visayas-1.pdf reporting purposesmilalabial
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
INTRODUCTION TO UI/UX DESIGN BEGINNERS.pdf
INTRODUCTION TO UI/UX DESIGN BEGINNERS.pdfINTRODUCTION TO UI/UX DESIGN BEGINNERS.pdf
INTRODUCTION TO UI/UX DESIGN BEGINNERS.pdfphriedaoyigada
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...Pranav Subramanian
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 

Dernier (20)

Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
Materi dasar prototype dan figma .pdf
Materi dasar prototype dan figma    .pdfMateri dasar prototype dan figma    .pdf
Materi dasar prototype dan figma .pdf
 
Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...
Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...
Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
Central-Visayas-1.pdf reporting purposes
Central-Visayas-1.pdf reporting purposesCentral-Visayas-1.pdf reporting purposes
Central-Visayas-1.pdf reporting purposes
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
INTRODUCTION TO UI/UX DESIGN BEGINNERS.pdf
INTRODUCTION TO UI/UX DESIGN BEGINNERS.pdfINTRODUCTION TO UI/UX DESIGN BEGINNERS.pdf
INTRODUCTION TO UI/UX DESIGN BEGINNERS.pdf
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 

Gameful Design: Creating Passionate Customers and Coworkers