Bowker's case study presentation from Digital Book World. Connecting Readers to content is the goal of every publisher. Traditional business models are transformed and new business models developed. All rely on metadata and identifiers to succeed in reaching readers with the content they want at the time they want it in the form they want to consume it. This session will discuss: --Business models and their use of metadata/identifiers --Role of metadata/identifiers during content creation --Key metadata fields and how customers view, interpret, use them

1. Presentation Template Slides:
Business Models,
Metadata, and Identifiers
Insert your presentation title/subtitle here; adjust size of text box to fit.
(Title Arial Bold 18 pt. black; subtitle Arial Regular 12 pt. black)

2. Presenters
Han Huang
Director, Product Management, Data Licensing
Han.Huang@Bowker.com
Patricia Payton
Senior Manager, Publisher Relations and Content
Development
Patricia.Payton@Bowker.com
Laura Dawson
Product Manager, Identifier Services
Laura.Dawson@Bowker.com

3. Agenda
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Bowker mission
New business models
Customer use of metadata
Metadata and identifiers in content creation

4. Bowker Mission
To connect readers with books, and provide
critical insights in to readership worldwide
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5. New Business Models

6. Whatever your business model
If you are in the book business
You compete against Amazon

7. Business models
Business Model
Examples
Standard Retail
Marketplace
Rental
Subscription
Publisher Retailer
Discovery / Affiliate model
Advertising
B&N, Books A Million
eBay
Chegg
Scribd, eReatah
Zola
BooksiLove
Adboku

8. Competing against Amazon
Whatever your business model, if you are new to it, to
be successful you will likely need to:
• Achieve steep and fast revenue growth from very
early on
• Have deep pockets with strong investment backing
• Be able to run at a loss for a significant period of
time
• It helps to have industry leading partners on your
side
•
Chegg is a case in point

9. Bowker is a great partner to help
support your business
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Bowker is the world's leading provider of bibliographic
information management solutions designed to help
publishers, booksellers, and libraries better serve their
customers
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We help our customers compete more effectively
across a broad range of business models
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Bowker is part of the ProQuest family of businesses;

ProQuest has been highly successful in innovating in new
business models for eBooks through such as patron-driven
acquisition through its ebrary business
• Bowker is the official source of ISBNs in the US

10. Customer Use of Metadata

20. Metadata and Identifiers
In Content Creation

21. Bibliographic
Commercial
Basic book
information
Classic
understanding of
metadata
Transactional
Merchandising
Tax codes
Inventory
Proprietary fields
Location
Descriptive
content
Order and billing
Royalty and
accounting
Marketing copy
Consumergenerated content
Consumers
Publishers
Four types of metadata

22. Many sources
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Publisher-prepared files
Publisher requests (typically e-mail)
Data aggregators (e.g., Bowker)
Wholesalers/distributors
Social reading sites
Retailers (online and offline)
Libraries

23. Complicating digital metadata
• Differential timing (physical 6 months prior, digital upon
publication)
• (Some) different attributes
• More frequent price changes
• Conversions are often outsourced
• In relative terms, a new process

24. Current metadata practices
• Created in four primary departments (editorial/ME,
marketing, production and creative services)
• Management responsibility varies by sender
• Most publishers treat publication as the “end date” for
updates (changing somewhat)
• “Complete” is not “accurate”; inspection limited
• Preparing eBook metadata somewhat “ad hoc”

25. It’s complicated
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26. Metadata as a functional map
Retailers, Libraries, Search Engines, Trading Partners

27. Structured metadata
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28. Thank You!