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Distimo Month Report Webinar October 2012 (The impact of app translations)

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Distimo ANALYTICS - PRODUCT SHEET: http://bit.ly/QUjBM1

Distimo ANALYTICS - DEMO: Http://monitor.distimo.com

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Distimo Month Report Webinar October 2012 (The impact of app translations)

  1. 1. DISTIMO WEBINAR OCTOBER 2012 THE IMPACT OF APP TRANSLATIONS TIURI VAN AGTEN ANALYST VINCENT HOOGSTEDER CEO
  2. 2. CONTENT Month Report Findings •  Top languages globally •  Top languages per county •  The importance of native languages •  Introducing the native language Distimo App Analytics •  Demo: tracking the impact of languages •  Demo: monitoring the market
  3. 3. MOST POPULAR LANGUAGES IN THE TOP 200 WORLD WIDE Percentage of Free Downloads and Revenue by Language for iPhone Free Downloads Revenue 100% 100% 90% 90% English Chinese 80% 80% German 70% 70% French Japanese 60% 60% Italian Spanish 50% 50% Korean 40% 40% Portuguese Russian 30% 30% Dutch 20% 20% 10% 10% 0% 0% ENGLISH IS THE MOST IMPORTANT LANUAGE, 90% IS ENGLISH
  4. 4. MOST POPULAR LANGUAGES IN THE TOP 200 WORLD WIDE Percentage of Free Downloads and Revenue by Language for iPhone Free Downloads Revenue 100% 100% 90% 90% English Chinese 80% 80% German 70% 70% French Japanese 60% 60% Italian Spanish 50% 50% Korean 40% 40% Portuguese Russian 30% 30% Dutch 20% 20% 10% 10% 0% 0% DEVELOPERS NOTICE THE IMPORTANCE OF MULITPLE LANGUAGE TRANSLATIONS
  5. 5. MOST POPULAR LANGUAGES IN THE TOP 200 WORLD WIDE Percentage of Free Downloads and Revenue by Language for iPhone Free Downloads Revenue 100% 100% 90% 90% English Chinese 80% 80% German 70% 70% French Japanese 60% 60% Italian Spanish 50% 50% Korean 40% 40% Portuguese Russian 30% 30% Dutch 20% 20% 10% 10% 0% 0% JAPANESE LANGUAGE APPS HAVE INCREASED SHARE IN TOTAL REVENUE
  6. 6. MOST POPULAR LANGUAGES IN THE TOP 200 PER COUNTRY Proportion of Free Downloads by Language for iPhone Proportion #1 Language Proportion #2 Language Proportion of #1 language (dark pink = high, grey = low) Australia Brazil Canada China France Germany Italy Japan Korea Russia United Kingdom United States #1 English #1 English #1 English #1 Chinese #1 English #1 English #1 English #1 English #1 English #1 English #1 English #1 English #2 German #2 Spanish #2 French #2 English #2 French #2 German #2 Italian #2 Japanese #2 Korean #2 Russian #2 Spanish #2 German
  7. 7. MOST POPULAR LANGUAGES IN THE TOP 200 PER COUNTRY Proportion of Revenues by Language for iPhone Proportion #1 Language Proportion #2 Language Proportion of #1 language (dark pink = high, grey = low) Australia Brazil Canada China France Germany Italy Japan Korea Russia United Kingdom United States #1 English #1 English #1 English #1 Chinese #1 English #1 English #1 English #1 Japanese #1 Korean #1 English #1 English #1 English #2 German #2 Spanish #2 German #2 English #2 French #2 German #2 Italian #2 English #2 English #2 Russian #2 German #2 German
  8. 8. THE IMPORTANCE OF NATIVE LANGUAGES Proportion of Free Downloads and Revenue by Language for iPhone Free Downloads Revenue 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Applications that support only the Applications that support the native Application that do not support the native language language and other languages native language ENGLISH COUNTRIES HAVE HIGHEST PROPORTION NATIVE LANGUAGE
  9. 9. THE IMPORTANCE OF NATIVE LANGUAGES Proportion of Free Downloads and Revenue by Language for iPhone Free Downloads Revenue 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Applications that support only the Applications that support the native Application that do not support the native language language and other languages native language USE OF NATIVE LANGUAGE STILL LIMITED IN SEVERAL COUNTRIES (BR, IT, RU)
  10. 10. THE IMPORTANCE OF NATIVE LANGUAGES Proportion of Free Downloads and Revenue by Language for iPhone Free Downloads Revenue 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Applications that support only the Applications that support the native Application that do not support the native language language and other languages native language NATIVE-ONLY APPS MOSTLY USED IN ASIAN COUNTRIES
  11. 11. THE IMPORTANCE OF NATIVE LANGUAGES Proportion of Free Downloads and Revenue by Language for iPhone Free Downloads Revenue 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Applications that support only the Applications that support the native Application that do not support the native language language and other languages native language NATIVE LANGUAGES GENERATE MORE REVENUE THAN DOWNLOADS RELATIVELY
  12. 12. THE IMPACT OF ADDING THE NATIVE LANGUAGE Effect Of Adding Native Language After A Week for iPhone ? ? +128% +26% ADDING THE NATIVE LANGUAGE BOOSTS DOWNLOADS WITH 128%
  13. 13. THE IMPACT OF ADDING THE NATIVE LANGUAGE Effect Of Adding Native Language After A Week for iPhone ? ? +128% +26% ADDING THE NATIVE LANGUAGE BOOSTS REVENUE WITH 26%
  14. 14. THE IMPACT OF ADDING THE NATIVE LANGUAGE Effect Of Adding Native Language After A Week for iPhone ? ? +128% +26% ADDING THE NATIVE LANGUAGE MOST BENIFICAL FOR ASIAN COUNTRIES
  15. 15. WHAT HAPPENED WITH THE DATA ON THE APP LEVEL Distimo App Analytics Demo DISTIMO ANALYTICS - DEMO HTTP://MONITOR.DISTIMO.COM
  16. 16. THANK YOU DISTIMO ANALYTICS - PRODUCT SHEET DISTIMO ANALYTICS - DEMO HTTP://BIT.LY/QUJBM1 HTTP://MONITOR.DISTIMO.COM CONTACTS TIURI VAN AGTEN VINCENT HOOGSTEDER MAIL: TIURI@DISTIMO.COM MAIL: VINCENT@DISTIMO.COM TWITTER: @TIURI_VAN_AGTEN TWITTER: @HOOGSTEDER

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