Distimo presentation from several seminars in Tokyo - June 2013

1. DISTIMO
Tokyo - June 2013
Vincent Hoogsteder
Co-founder and CEO
SOLVING THE APP PUZZLE

2. ABOUT DISTIMO
• The number 1 app store analytics company
• Tracking >3 billion downloads per quarter
• Most accurate app data: 95% of apps estimated with
margin of error lower than 10%
• Japan is our 3rd largest country for transactional data
• Offices in Amsterdam, San Francisco, New York, London,
Singapore
• Partner of interarrows Japan

3. OUR PRODUCTS

4. APP ANALYTICS

5. CONVERSION TRACKING
• Free conversion tracking SDK to measure lifetime user
value
• Measures the conversion process from app promotion to
install
• Combined with all app store data already tracked

8. MARKET TRENDS
Based on AppIQ data

9. ANDROID VS IOS REVENUES
• A lot of noise in market that monetization on Android is difficult
• But this is catching up quickly
• With Japan and Korea as main contributors to increasing
Android revenues

10. MOBAGE REVENUES

11. SQUARE ENIX REVENUES
• Final Fantasy III, paid game ($15.99) with no IAP
• Generated 73% of their global revenues on Google Play

12. WHATSAPP REVENUES
• Paid on iOS, free with IAP on Android
• Generating more revenues in several key EU countries in
Google Play

13. BUSINESS MODELS
Based on AppIQ data

14. TOP GROSSING APPS - JAPAN
• Full top 10 in-app purchase model, both iPhone & Android
• No single app with one-off fee

15. TOP GROSSING APPS - UNITED STATES
• On iPhone Minecraft is the exception with $6.99 price
• Rest fully in-app purchases

16. ONE-OFF VERSUS IN-APP PURCHASE

17. IPAD
Based on AppIQ data

18. IPAD VOLUMES
• In the US downloads on iPhone are 3 times iPad downloads
• But revenues are almost equal
• In JP downloads on iPhone are 11 times iPad downloads
* Based on top 100 May 2013

19. IPAD TOP APPS
• US dominated by iPad specific versions
• High rotation in new content

20. MESSAGING BATTLE IN JAPAN
Based on AppIQ data

21. MESSENGER MARKET SHARES–DOWNLOADS
• iOS: shifting market shares

22. MESSENGER MARKET SHARES–DOWNLOADS
• Android: LINE dominates

23. AMAZON APPSTORE
Based on AppIQ data

24. AMAZON VOLUMES FOR ANDROID
• The top 200 free applications had a total of 16 million
downloads
• The top 200 paid applications had in total 1.6 million
downloads and earned 3 million dollars on one-off fees
• The most downloaded applications were Games
• For or free apps, Google Play is roughly speaking more than
10 times bigger than the Amazon Appstore
• For paid apps, Google Play is 2 times bigger
* Based on March 2013 in the United Sates

25. AMAZON VS GOOLE PLAY VOLUMES

26. AMAZON TOP APPS

27. FOREIGN DEVELOPERS
FOCUSING ON JAPAN
Based on AppIQ data

28. KING.COM - CANDY CRUSH SAGA
• In top 30 most grossing apps in Japan during May
• Strong battle between iOS and Android revenues

29. SUPERCELL–CLASH OF CLANS
• Japanese version since June 17th
• In-game cross promotion with GungHo‘s Puzzle & Dragons

30. MORE FINDINGS LIKE THESE
• Our blog with frequent updates and reports:
www.distimo.com/blog
• Monthly reports and webinar:
www.distimo.com/publications
• Free App Analytics to measure own applications:
www.distimo.com/app-analytics
• Daily ranking of all apps in every app store:
www.distimo.com/leaderboards
• Most accurate data in market for daily downloads/revenues of any app:
www.distimo.com/appiq

31. THANK YOU
Get in touch:
vincent@distimo.com
GET SMARTER, GET APPIQ