Insights in the appstore opportunities that we presented during the Winternights 2013 conference in St. Petersburg.

1. Winter Nights sessions
Feb 9th 2013
David Maret - Distimo

2. JUST WHY SHOULD WE LOOK AT ANALYTICS
Premium
Freemium
Small Dev Groups
Larger Dev Resources
What s my conversion
rate?
Conversion happens in the
game. Our data analysts
figure it out.
How can I get featured?
Our loyal users spread the
word. We don t need
Apple s featuring.
Update?
Analyze, Iterate, Analyze

3. THE APPSTORE OPPORTUNITY

4. • Track your competitors’ Downloads and Revenue
• Identify market and store opportunities
• Analyze your market share
• Plan marketing campaigns more effective
INTRODUCING APPIQ
All Data used in this presentation is from AppIQ

5. APPS MARKET GROWTH
Nasdaq growth
2
Whole 2012 = 7.76%2
1 Source; Distimo Year report 2012
2 Source; http://money.cnn.com/data/markets/nasdaq/
3 Google Play store revenues from Aug - Nov
AppStore growth 2012
1
Google Play 43%
3
Apple Appstores 51%
VS.
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
Apple iPhone Google Play
51%
43%

6. 1 Source; Distimo Year report 2012
2 Source; http://money.cnn.com/data/markets/nasdaq/
Average Daily Revenues Apple App Store in November 2012
Average Daily Revenues Google Play Store in November 2012
APPS MARKET GROWTH

7. 1 Source; Distimo Year report 2012
Average Daily Revenues Apple App Store in November 2012
Average Daily Revenues Google Play Store in November 2012
$ 16.910.556
$ 3.402.544
APPS MARKET GROWTH

8. How many average daily downloads does the number
1 app generate in the US in Jan ‘13? (most downloads)
APPS MARKET GROWTH

9. 114.500 downloads
(over 3.4 mln total in Jan)
How many average daily downloads does the number
1 app generate in the US in Jan ‘13? (most downloads)
APPS MARKET GROWTH

10. How much total revenue did the top 3 Grossing
apps generated in Jan ‘13 for the US?
APPS MARKET GROWTH

11. $8.337.475 revenue
How much total revenue did the top 3 Grossing
apps generated in Jan ‘13 for the US?
APPS MARKET GROWTH

12. Games By Far The Most Popular Type Of Application
Daily Downloads Per Category–November 2012
18,461
4,582
2,914
2,883
2,763
2,508
2,038
1,694
1,575
1,102
1,059
1,023
827
814
778
701
676
659
602
535
273
267
244
18,912
8,900
4,368
4,254
4,115
2,830
2,672
2,423
2,310
1,874
1,834
1,696
1,380
1,264
1,021
993
758
739
716
572
550
547
438
429
319
117
- 30% - 35% of all app downloads
are Games.
- over 60% of revenues comes from
Games.
- Other categories that drive
downloads in both stores are
Entertainment, Tools & Utilities,
Social and Productivity.
ThousandsThousands

13. $ 14 mln +
Revenues to date
$ 3 mln +
$ 12 mln +
MILLION DOLLAR REVENUES

14. One-Off Revenues
(Draw Something)
In-App Revenues
(Hay Day & Clash of Clans)
- One-off revenue apps tend to spike and decline quicker then In-app purchases
- In app revenue apps hold a longer sustainable revenue growth
- Few exceptions to the rule
ONE-OFF VS. IN-APP REVENUES

15. One-Off Revenues (MineCraft)
Combi Revenues (Draw Something)
ONE-OFF VS. IN-APP REVENUES

16. MANY OF THE MOST SUCCESSFUL
PUBLISHERS ARE SMALL (≤10 APPS)
* Mary Meeker / Distimo, based on 250 most popular publishers in United States – March 2012
0%
50%
100%
183
152
173
§ However not small in terms of revenue / downloads, think of publishers like SuperCell, OMGPOP, Rovio
and Halfbrick Studios

17. WHEN ESTIMATING DOWNLOADS AND REVENUES , DISTIMO ALWAYS EXCLUDES THAT APP’S TRANSACTIONAL DATA FROM THE ANALYSIS.
TRANSACTIONAL DATA WILL ALWAYS BE KEPT CONFIDENTIAL.
SUCCESSFUL APPS

18. 12,485
35,597
43,189
- Google surpassed Apple
in download volumes
- Apple Free / Paid apps
ratio 1 out of 18/26
- Google Free / Paid apps
ratio 1 out of 81
Downloads Over The World
Daily Downloads
Thousands
User(/1.28)

19. 12,485
35,597
43,189
$ 6,759,041
$ 10,151,515
$ 3,402,544
Downloads Over The World
Daily Revenues
User(/1.28)
Thousands

20. 16,767
14,735
12,541
1,641 1,389 1,009
North America Asia Europe MEA Australia South America
North America The Largest for Apple
Daily User Downloads–November 2012
Thousands
South Africa United States
35%
31%
26%
3%
3%
2%

21. 20,450
14,929 14,722
2,794 1,769 616
Asia North America Europe South America MEA Australia
Asia The Largest Region In Google Play
Daily Device Downloads–November 2012
Thousands
Zealand United States
37%
27%
27%
5%
3%
1%

22. $6,519
$5,023
$3,842
$979
$281 $267
North America Europe Asia Australia MEA South America
North America Also In Terms Of Revenue Leading Regions
Daily Revenues–November 2012
Thousands
Venezuela United States
39%
30%
23%
6%
2%
2%

23. $1,539
$1,204
$568
$84
$7 $0
Asia North America Europe Australia MEA South America
Asia Largest, Despite Only Japan & Korea Contribute
Daily Revenues–November 2012
Thousands
Finland United States
45%
35%
17%
2%
0%
0%

24. - Apple’s Top 200 revenues
generate 60% of total
- In Google Play this proportion is
even higher to up to 80%.
- 31 applications were responsible
for 10% of all free downloads in
the Apple App Store for iPhone
- Only 2 applications were
responsible for 10% of the paid
downloads.
The Winner Takes It All?
November 2012
31
31
22
6
7
4
6
2
8
Free Downloads Revenues Paid Downloads
On Any Given Day The Top 200 Is Responsible For
Number Of Application Responsible For 10% Of
Volume In One Month
45%
46%
46%
60%
69%
80%
50%
59%
60%

25. REAL DEMO
— Name a few specific Apps you would like to see data from!
— 3 apps demo only
— Demo Leaderboards (Month Apple vs. Google)

26. — Invest in creating a quality app pays off
— Decide what platform suits your type of app best (widget vs
game)
— Look at current market opportunities for revenues / traction
(categories)
— Let users engage (via in-app purchases)
— Stay ahead of your competitor by knowing the market
KEY TAKEAWAYS

27. Check out our latest monthly publication about The Impact on
Price Changes here;
http://www.distimo.com/publications
Or stay updated via our Blog
http://www.distimo.com/blog/
DISTIMO PUBLICATIONS