1. MONETIZATION, LOCALIZATION AND
ANALYTICS IN APP STORES
TIURI VAN AGTEN
ANALYST
TWITTER:
@DISTIMO
@TIURI_VAN_AGTEN

2. CONTENT
 About Distimo
 Major Trends and Opportunities
 Monetizing Your App
 The Impact of Localization

3. OUR DATA
TRANSACTIONAL
APP STORE DATA
ALL MAJOR APP STORES
PUBLICLY AVAILABLE
APP STORE DATA
ALL MAJOR AD NETWORKS
TRANSACTIONAL AD NETWORK DATA

4. OUR PRODUCT
App Analytics
For app developers
Monitor daily performance
Supports all platforms
Free
Used by 11k app developers
Measuring daily transactions of 140k apps
Integration with Adobe Omniture in development

5. NEW! APPIQ
GET SMARTER, GET APPIQ

6. THE TRENDS AND APPSTORE
OPPORTUNITIES

7. THE APPSTORE OPPORTUNITY



8. NUMBER OF AVAILABLE APPS IN THE
700
APP STORES
Thousands
600
500
400
300
200
100
0
Free Applications Paid Applications
*Based United States – Q3 2012

9. THE BATTLE OF THE GIANTS
VS
More than 4 Million More than 5 Million
(Free Downloads) (Free downloads)
1.7 Million USD 577K USD
Per Day Per Day
*Based on Top 300 in the United States – October 2012

10. THE ANDROID BATTLE
DAVID VS GOLIATH?
Free Downloads
16 : 1
*Based on Top 300 Free in the United States – October 2012

11. THE ANDROID BATTLE
DAVID VS GOLIATH?
Paid Downloads
5.1 : 1
*Based on Top 300 Paid in the United States – October 2012

12. MONETIZATION IN APPSTORES

13. TOP APPS IN GOOGLE PLAY HAVE
HIGHEST AVERAGE PRICE
$4.18
$2.52
$2.12
$1.73


*Based on Top 100 Paid in the United States – Q3 2012

14. IN-APPS DRIVE APP REVENUE
81%
Free applications with in-apps Paid applications with in-apps Paid applications without in-apps


*Based on Top 400 in the United States – October 2012

15. FREE/ PAID RATIO
United States
19:1 34:1
*Based on Top 300 Free/Paid

16. THE IMPACT OF LOCALIZATION

17. COUNTRIES BY DOWNLOAD VOLUMES
1.
2.
?
3.
?
*Based on Top 300 Free– October 2012

18. COUNTRIES BY DOWNLOAD VOLUMES
1.
2.
3.
*Based on Top 300 Free– October 2012

19. COUNTRIES BY REVENUE
?
?
?
*Based on Top 300 Grossing – October 2012

20. COUNTRIES BY REVENUE
1.
2.
3.
*Based on Top 300 Grossing – October 2012

21. MOST POPULAR LANGUAGES IN THE TOP 200 PER COUNTRY
Proportion #1 Language
Proportion #2 Language
Proportion of #1 language (dark
pink = high, grey = low)
Australia Brazil Canada China France Germany Italy Japan Korea Russia United Kingdom United States
#1 English #1 English #1 English #1 Chinese #1 English #1 English #1 English #1 English #1 English #1 English #1 English #1 English
#2 German #2 Spanish #2 French #2 English #2 French #2 German #2 Italian #2 Japanese #2 Korean #2 Russian #2 Spanish #2 German

22. MOST POPULAR LANGUAGES IN THE TOP 200 PER COUNTRY
Proportion #1 Language
Proportion #2 Language
Proportion of #1 language (dark
pink = high, grey = low)
Australia Brazil Canada China France Germany Italy Japan Korea Russia United Kingdom United States
#1 English #1 English #1 English #1 Chinese #1 English #1 English #1 English #1 Japanese #1 Korean #1 English #1 English #1 English
#2 German #2 Spanish #2 German #2 English #2 French #2 German #2 Italian #2 English #2 English #2 Russian #2 German #2 German

24. THANK YOU
CONTACTS