The new and actual version of this Report is here https://www.slideshare.net/divanteltd/ecommerce-trends-from-2017-to-2018-by-divante e-Commerce sales worldwide will reach $1.7 trillion in 2015. The World's Leading E-Commerce Companies, Capital Market, E-Commerce startups to watch, Omnichannel, B2C e-commerce sales worldwide and more!

1. e-­‐Commerce
Trends
from
2014
to
2015
1

2.
Quick
Wins
Game
Changers
Worth
considering!
E-­‐Commerce
Trends
for
2015
• Cross-­‐border
B2C
• Mobile
• Automated
Pricing
OpGmizaGon
• Omnichannel
• Big
Buying
Days
• Free
Shipping
• New
Customer
AquisiGon
Models
maturity
/
roi
potenGal
impact
on
market
• Next-­‐day
delivery
• In-­‐store
Pickup
• Free
Returns
• Own
Brands
• Wearables
• Social
Commerce
• Content
MarkeGng
• Mobile-­‐First
MarkeGng
• ProgrammaGc
Ad
Buying
and
MarkeGng
Auto
• Digital
Content
• mPayments
• Bitcoin
• Security
• Magento
• hybris
• Beacon
Technology
• Machine-­‐learning
Services
• 3D
prinGng
• New
Business
Models

3. B2C
eCommerce
Sales
Worldwide
hVp://www.staGsta.com/staGsGcs/261245/b2c-­‐e-­‐commerce-­‐sales-­‐worldwide/
hVp://ecommercenews.eu/key-­‐e-­‐commerce-­‐trends-­‐in-­‐2015
e-­‐Commerce
sales
worldwide
will
reach
$1.7
trillion
in
2015
Next
year,
local
consumers
all
over
the
world
will
discover
global,
or
foreign,
web
sites
in
a
major
way,
and
spend
a
larger
por;on
of
their
online
budgets
on
non-­‐local
e-­‐
retailers.
This
will
pose
serious
challenges
to
local
merchants
but
will
also
create
new
opportuni;es
for
them
to
sell
abroad.
Jörgen
Bödmar,
CEO
of
Scandinavian
Design
Center
An
increasing
number
of
e-­‐
retailers
are
beginning
to
see
the
benefits
of
physical
stores.
Karl
Prytz,
CEO,
Animail

4. B2C
eCommerce
Sales
Worldwide
• Business-­‐to-­‐consumer
(B2C)
ecommerce
sales
worldwide
reached
$1.471
trillion
in
2014,
increasing
nearly
20%.
• Asia-­‐Pacific
is
the
leading
region
for
eCommerce
sales
in
2015
and
represents
33.4%
of
the
total,
compared
with
31.7%
in
North
America
and
24.6%
Western
Europe.
• Cross-­‐border
B2C
– The
worldwide
leaders
in
B2C
eCommerce
export
include:
USA,
UK,
Germany,
Nordic
naGons,
Netherlands
and
France.
Their
overall
online
retail
cross-­‐border
export
is
forecast
to
top
EUR
100
billion
by
2020.
– Cross-­‐border
B2C
eCommerce
thrives
in
Europe,
supported
by
the
iniGaGves
of
lawmakers
in
creaGng
a
single
online
retail
infrastructure
and
regulaGon.
hVp://www.emarketer.com/ArGcle/
Worldwide-­‐Ecommerce-­‐Sales-­‐Increase-­‐
Nearly-­‐20-­‐2014/1011039
GLOBAL
CROSS-­‐BORDER
B2C
E-­‐COMMERCE
2014,
yStats.com
,
hVp://ystats.com/uploads/report_abstracts/
1076.pdf

5. The
World's
Leading
eCommerce
Companies
1. Amazon
2. JD.com
3. Wal-­‐Mart
4. eBay
5. OVo
Group
6. Alibaba
(excluding
wholesale)
7. Groupe
Casino
(Cnova)
8. Tesco
9. Rakuten
10. Best
Buy
hVp://finance.yahoo.com/news/research-­‐markets-­‐worlds-­‐leading-­‐e-­‐154500570.html
hVp://www.businessweek.com/news/2014-­‐10-­‐31/casino-­‐e-­‐commerce-­‐arm-­‐cnova-­‐seeks-­‐up-­‐
to-­‐375-­‐million-­‐in-­‐u-­‐dot-­‐s-­‐dot-­‐ipo
In
terms
of
growth,
Alibaba
outpaces
all
its
compe;tors
in
the
top
10,
more
than
doubling
the
revenues
from
retail
marketplaces
last
year.
JD.com
Inc.
ranks
next
with
close
to
+70%.
Casino
Group
is
combining
businesses
of
Cdiscount
in
France,
Colombia
and
Asia1,
and
Nova
Pontocom
in
Brazil
(company
jointly
held
by
GPA
and
ViaVarejo).
About
13
million
ac;ve
customers
in
Europe,
La;n
America
and
Asia.
It
plans
to
raise
as
much
as
$375
million
in
an
ini;al
public
offering
in
the
U.S.
in
2015.

6. hVp://www.pracGcalecommerce.com/arGcles/
69413-­‐13-­‐Notable-­‐Ecommerce-­‐IPOs-­‐for-­‐2014,
hVp://www.fool.de/en/2014/11/06/rocket-­‐
internet-­‐vs-­‐alibaba-­‐showdown-­‐of-­‐the-­‐e-­‐
commerce-­‐ipos-­‐of-­‐2014/
hVp://nvca.org/index.php?
opGon=com_content&view=arGcle&id=344&Itemi
d=103
hVps://www.cbinsights.com/blog/ecommerce-­‐
venture-­‐capital-­‐investors-­‐2014
,
hVp://techcrunch.com/2014/12/31/7-­‐venture-­‐
capitalists-­‐predict-­‐what-­‐will-­‐happen-­‐in-­‐2015/
Interes'ng
IPOs
of
2014
• Alibaba
(NYSE:
BABA).
Already
the
world’s
largest
online
and
mobile
commerce
company,
the
Chinese
giant,
whose
mission
is
“to
make
it
easy
to
do
business
anywhere”.
Largest
ever
global
IPO.
–
Market
CapitalizaGon
$236
billion
(€186
billion)
• Rocket
Internet
(ETR:
RKET).
Founded
in
2007
by
the
Samwer
brothers,
the
German
Internet
start-­‐up
incubator.
The
company’s
stated
mission
is
“to
become
the
world’s
largest
Internet
plarorm
outside
the
United
States
and
China”
–
Market
CapitalizaGon
$7.2
billion
(€5.7
billion)
Capital
Market
We
are
seeing
larger
funds
spread
across
fewer
firms.
In
2015
we
can
expect
to
see
the
average
deal
size
increase
with
an
up;ck
in
later
growth
rounds.
Tony
Tijan,
CEO,
Cue
Ball
Group

7. eCommerce
Startups
to
Watch
• Wish
is
a
mobile
shopping
startup
that
looks
like
Pinterest
but
only
shows
you
what
you
want
to
buy.
hVps://www.wish.com
• Casper
wants
to
tackle
the
tradiGonally
convoluted
process
of
buying
a
maVress
and
streamline
it
for
the
web.
hVps://casper.com
• With
Instacar
,
you
can
order
groceries
by
the
phone
or
online,
and
have
them
delivered
to
your
apartment
in
less
than
an
hour.
hVps://www.instacart.com
• Jet
has
announced
it
will
offer
shares
of
stock
to
early
users.
hVps://www.jet.com
• Thanks
to
Glamsquad,
you
press
a
buVon
and
a
stylist
will
show
up
at
your
home.
hVp://www.glamsquad.com
• Spring
is
an
Instagram
for
shopping.
hVps://www.shopspring.com
• Curbside
lets
you
buy
at
brick-­‐and-­‐mortar
stores
,
using
your
phone.
Instead
of
waiGng
for
delivery,
you
pick
up
your
purchases
from
the
store
—
curbside
—
without
ever
having
to
get
out
of
your
car.
hVps://www.shopcurbside.com
hVp://www.businessinsider.com/the-­‐16-­‐best-­‐startups-­‐that-­‐
launched-­‐in-­‐2014-­‐2014-­‐12
hVp://www.businessinsider.com/14-­‐startups-­‐to-­‐watch-­‐
in-­‐2015-­‐2014-­‐12

8. B2B
Buyers
Want
Useful
Services
• Driven
by
their
online
buying
experiences,
B2B
buyers
are
demanding
omnichannel
capabiliGes
when
making
work-­‐related
purchases.
• Nearly
half
(49%)
of
them
prefer
to
make
work-­‐related
purchases
on
the
same
websites
they
use
for
personal
purchases.
– 32%
begin
their
research
on
brand
manufacturer
sites
and
25%
-­‐
on
search
engines
.
• They
expect
the
next-­‐day
delivery
or
an
esGmated
Gme
of
the
product
arrival.
• B2B
buyers
want
useful
services
to
support
their
shopping
journey:
self-­‐
servicing
accounts,
store
locators,
personalized
product
recommendaGons
and
reviews.
Building
The
B2B
OmniChannel
Commerce
Plarorm
Of
The
Future,
Forrester,
2014
In
my
opinion,
regarding
B2B
area,
the
forthcoming
year
will
result
in
bigger
awareness
and
decisiveness
as
to
the
investment
in
higher
quality
technology.
Tomasz
Lis,
B2B
eCommerce
Manager,
Brand
DistribuGon
Future
technology
innovaGon
will
focus
on
automated
pricing
opGmizaGon

9. Omnichannel
• In
recent
years,
the
mul;channel
concept
has
morphed
into
omnichannel.
• From
the
customer’s
perspecGve,
there
is
only
a
single,
technology-­‐enabled
channel
that
brings
together
all
touchpoints.
• 8%
of
retail
companies
are
planning
to
add
a
Chief
Omnichannel
Officer
or
SVP,
EVP
or
Head
of
Omnichannel
to
the
roles
in
the
next
18
months.
hVp://www.getelasGc.com/omnichannel-­‐vs-­‐mulGchannel-­‐and-­‐the-­‐store-­‐of-­‐the-­‐future/
Exclusive
2014
Surver
Report:
The
Omnichannel
Challenge:
Strategies
That
Work,
Oracle,
2014
Omni-­‐channel
refers
to
the
prac;ce
that
leads
to
a
consistent
shopping
experience
across
channels
and
this
includes
brand
messaging,
promo;ons,
pricing,
customer
service,
etc..
According
to
Google
-­‐
85%
of
online
shoppers
start
a
purchase
on
one
device
and
finish
on
another.
Vlad
Zachary,
Director
Omni-­‐Channel
Commerce
at
Upshot
Commerce
What
are
the
most
valuable
ways
your
omnichannel
strategies
have
improved
your
business?

10. Omnichannel
With
omnichannel
retail
at
American
Eagle
Ou`iaers
a
customer
might
bring
their
phone
into
the
store,
scan
a
barcode
and
comparison
shop
in
real-­‐;me.
As
Chief
Digital
Officer
Joe
Megibow
explained,
if
they
decide
to
order,
it’s
up
to
the
retail
associate
to
recognize
the
online
order
is
being
placed
in
the
store,
and
to
fulfill
that
order
in
person.
hap://www.forbes.com/sites/jasonbloomberg/2014/09/30/omnichannel-­‐more-­‐than-­‐a-­‐digital-­‐transforma;on-­‐buzzword/
£81,00
£83,00
£93,00
£126,00
£99,00
£118,00
£0,00
£20,00
£40,00
£60,00
£80,00
£100,00
£120,00
£140,00
The
omnichannel
opportunity.
Unlocking
the
power
of
the
connected
consumer,
DeloiVe,
2014
online
research
and
online
shopping
offline
online
offline
+
research
during
the
shopping
offline
+
research
online
BEFORE
the
shopping
ROPO
OMNICHANNEL AND ORDER VALUE

11. Big
Buying
Days
are
Ge}ng
Bigger
• Cyber
Monday,
Black
Friday,
Super
Saturday,
Small
Business
Saturday,
Green
Monday,
Singles
Day,
…
jumping
in
on
the
holiday
season
as
early
as
possible
• Last
year,
U.S.
Cyber
Monday
sales
were
$2.3
billion—up
29
%
from
the
year
before.
• Cyber
Monday
morphed
into
Cyber
Week.
• About
70%
of
U.S.
eCommerce
shipments
during
the
2014
Christmas
shopping
period
included
free
shipping.
hVps://www.shipwire.com/w/blog/9-­‐e-­‐commerce-­‐trends-­‐2015-­‐influence-­‐buyer-­‐
experience/
hVp://www.bloomberg.com/news/2013-­‐11-­‐07/china-­‐singles-­‐day-­‐record-­‐seen-­‐as-­‐
bmws-­‐sell-­‐cheap-­‐online.html
hVp://www.pracGcalecommerce.com/arGcles/75840-­‐6-­‐Holiday-­‐Online-­‐Shopping-­‐
Trends-­‐to-­‐Watch-­‐in-­‐2014
hVp://www.pracGcalecommerce.com/arGcles/75840-­‐6-­‐Holiday-­‐Online-­‐Shopping-­‐
Trends-­‐to-­‐Watch-­‐in-­‐2014
hVp://ibmbenchmarklive.mybluemix.net/#/realGme/conversion
hVps://www.internetretailer.com/2014/12/26/online-­‐sales-­‐rise-­‐83-­‐christmas-­‐day
This
year,
Alibaba
only
took
two
hours
to
reach
$2
billion
in
sales
on
Singles
Day,
and
by
day’s
end
reported
sales
surpassed
$9
billion.
Christmas
Day
’14:
IBM
Benchmark
Live
• Average
order
value
was
$100.33,
up
6.2%
from
a
year
earlier.
• Smartphones
accounted
for
40.6%
of
online
traffic
and
tablets
15.9%.
• Tablets
accounted
for
18.4%
of
online
sales
and
smartphones
16.3%.
• Computers
accounted
for
42.6%
of
online
traffic,
and
65.2%
of
online
sales.
• Consumers
spent
21.4%
more
on
average
when
shopping
on
their
desktops.
• The
conversion
rate
was
4.56%
on
computers
and
2.15%
on
mobile
devices.

12. Flexible
Delivery
• Next-­‐day
delivery
and
rapid
in-­‐store
pickup
will
rock
in
2015.
– Browse
online
and
use
the
store
as
your
personal
pick-­‐up
center.
• Amazon
Prime
Now
allows
its
Prime
members
to
get
items
delivered
in
just
one
hour
in
NY.
• Companies
are
keeping
warehouses
closer
than
ever
to
buying
hubs.
• Uber
and
Ly•
have
built
a
massive
local
transportaGon
network
-­‐
courier
and
same-­‐day
delivery
could
make
an
enGcing
field
of
expansion.
• Returns
are
criGcal
to
the
ongoing
user
experience.
The
next
fronGer
is
free
shipping
on
returns.
• Some
eCommerce
startups
will
be
giving
discounts
to
consumers
in
exchange
for
the
wait
for
their
products.
hVps://www.shipwire.com/w/blog/9-­‐e-­‐commerce-­‐trends-­‐2015-­‐influence-­‐buyer-­‐experience/
hVp://recode.net/2014/12/18/amazon-­‐introduces-­‐one-­‐hour-­‐delivery-­‐in-­‐new-­‐york/
Where:
in-­‐store
pickup
post
office
of
my
choice
office
home
parcel
locker
How
gi•
wrapped
sprayed
with
perfume
embossed,
Engraved
When
same
day
next
day
deferred
delivery
rerouGng

13. Own
Brands
• Amazon’s
own
line
of
diapers
-­‐
Amazon
Elements.
The
line
of
diapers
and
baby
wipes
will
only
be
available
to
customers
who
belong
to
the
Amazon
Prime
membership
program.
• Zalando
brand
awareness
in
countries
with
Zalando
shop
launched
before
2012
is
89%.
• Nerlix
is
moving
away
from
buying
content.
It
would
rather
draw
addicts,
who
have
just
one
just-­‐for-­‐Nerlix
show
that
prevents
them
from
canceling..
hVp://recode.net/2014/12/04/amazon-­‐unveils-­‐its-­‐own-­‐line-­‐of-­‐diapers-­‐
confirming-­‐partners-­‐biggest-­‐fears/
Zalando
–
Europe’s
leading
online
fashion
desGnaGon,
Zalando
AG,
2014
hVp://iveybusinessreview.ca/cms/3198/arrested-­‐economics-­‐assessing-­‐the-­‐
business-­‐case-­‐of-­‐nerlixs-­‐original-­‐content/
Ne`lix
is
hedging
against
rising
content
licensing
costs,
which
are
up
700%
over
the
past
two
years.
While
per-­‐show
licenses
will
never
surpass
the
cost
of
original
producing
a
series,
their
increases
will
make
ongoing
investments
in
House
of
Cards
less
expensive
on
a
differen;al
basis.
MaVhew
Ball

14. Shopping
Malls
• Online
stores
and
websites
are
already
making
a
shi•
toward
mobile
opGmized
shopping
experience.
• You
can
expect
more
businesses
to
focus
on
creaGng
mobile-­‐friendly
stores
and
even
hybrid
experiences
in
their
physical
stores
to
accommodate
mobile
shoppers.
• Wearables
may
just
be
the
link
between
eCommerce
and
the
physical
world.
• Google
Launches
Store
Visits
Metric
to
help
prove
online2offline
impact.
hVp://searchengineland.com/google-­‐store-­‐visits-­‐esGmated-­‐
conversions-­‐metric-­‐adwords-­‐211254
hVp://www.addshoppers.com/blog/2015-­‐ecommerce-­‐trends-­‐what-­‐to-­‐expect
hVp://www.shopify.com/pos/touch-­‐screen
One
dashboard
to
manage
your
retail
and
online
stores
in
Shopify
Mul;-­‐channel
really
transforms
to
omni-­‐channel
for
all
categories,
if
you
want
fast
growth.
We
will
also
see
smart
players
combining
online
and
offline
in
innova;ve
ways
-­‐
think
events,
popups,
physical
retail
and
new
delivery
op;ons.
Dylan
Fuller,
Head
of
Ecommerce,
Ales
by
Mail

15. Mobile
Traffic
will
ConGnue
to
Rise
• The
world
is
moving
quickly
to
3G
and
4G
networks.
• Mobile
users
watch
a
lot
of
video.
• Global
mobile
transacGons
are
averaging
42%
annual
growth
in
volume
and
value
between
2011
and
2016.
• Asia-­‐Pacific
is
leading
the
world
in
terms
of
mobile
users’
enthusiasm
for
shopping
via
mobile
device.
hVp://www.forbes.com/sites/connieguglielmo/2014/02/05/mobile-­‐traffic-­‐will-­‐conGnue-­‐to-­‐rise-­‐
rise-­‐rise-­‐as-­‐smart-­‐devices-­‐take-­‐over-­‐the-­‐world/
hVp://etc-­‐digital.org/digital-­‐trends/ecommerce/mobile-­‐commerce/
Each
day
you
see
a
curated
selecGon
of
items.
Swipe
right
to
save
an
item,
swipe
le•
to
skip
it.
hVps://www.getstrut.co/
For
several
years,
keeps
repea;ng
that
next
year
will
be
the
year
of
mobile,
but
it
is
at
the
end
of
2014,
in
the
US
the
;me
spent
on
mobile
outgrown
the
;me
spent
in
front
of
the
TV.
Is
ecommerce
prepared
for
it?
Karol
Pokojowczyk,
Founder,
CEO,
Colibri.io

16. Mobile
Commerce
• In
the
past
four
years,
the
mobile
eCommerce
market
in
US
has
grown
by
19%.
• 36.9%
of
visits
to
online
stores
have
come
from
mobile
devices.
• Over
the
last
two
years,
iPhone’s
share
of
eCommerce
orders
has
gone
down
from
75.1%
in
2012
to
53.6%
in
as
of
March
2014.
• Samsung
have
more
than
quadrupled
their
share
of
phone
orders
-­‐
from
6.9%
in
2012
to
30.5%
in
2014.
• iPad
sGll
accounts
for
the
biggest
share
of
tablet
eCommerce
orders.
• Purchases
made
on
Amazon
Kindle
Fire
are
now
accounGng
for
4.5%
of
all
tablet
orders.
• In
2014
email
markeGng
generated
26.7%
of
sales
on
mobile
phones,
compared
to
only
20.9%
on
desktop,
and
23.1%
on
tablet.
hVp://blog.custora.com/2014/07/custora-­‐pulse-­‐
mobile-­‐report/
People
are
actually
buy
on
mobile
now.
Compared
to
last
year,
when
most
transac;ons
were
started
on
mobile
and
were
either
abandoned
or
completed
on
desktop.
Murry
Ivanoff,
CEO
of
Metrilo,
metrilo.com
Looking
at
data
from
over
100,000
ecommerce
stores
that
use
the
Shopify
pla`orm,
we
saw
50.3%
of
traffic
coming
from
mobile
(40.3%
from
mobile
phones,
10%
from
tablets)
and
just
49.7%
from
computers.
Tobi
Lütke
Founder,
CEO,
Shopify

17. Wearables
• Businesses
will
be
able
to
rapidly
update
consumers
on
price
changes,
promoGons,
etc.,
while
marketers
will
have
a
whole
new
method
of
catching
their
aVenGon,
a
way
that
only
stops
when
a
person
is
asleep.
• Wearable
tech
is
on
the
rise.
– Cisco
esGmates
that
there
were
21.7
million
wearable
devices
in
2013.
In
five
years,
that
number
is
expected
to
rise
to
176.9
million
devices
hVp://www.addshoppers.com/blog/2015-­‐ecommerce-­‐
trends-­‐what-­‐to-­‐expect
hVp://www.cisco.com/c/en/us/soluGons/service-­‐provider/
visual-­‐networking-­‐index-­‐vni/index.html
hVps://econsultancy.com/blog/65911-­‐mobile-­‐markeGng-­‐
commerce-­‐trends-­‐from-­‐2014-­‐into-­‐2015/
Then
come
2016
expect
a
v2.0
Apple
Watch
that
blows
us
all
away...
maybe
with
100%
accurate
voice
recogni;on.
MaV
Hobbs,
Just
Eat
Most
importantly
we’ve
seen
mobile
payments
via
NFC
or
Apple
Pay
become
a
reality,
changing
the
func;on
of
mobile
devices
forever.
Sarah
Watson,
Group
Mobile
Manager,
Net-­‐A-­‐Porter
Group

18. e-­‐Commerce
Design
Trends
• In
2015
responsive,
mobile-­‐friendly
eCommerce
websites
will
stop
being
a
compeGGve
advantage
and
start
to
become
a
necessity
for
doing
business
online.
• Web
design
trends:
1. data
science
2. hidden
menus
(someGmes
called
hamburger
menus)
• People
don’t
yet
understand
what
the
hamburger
menu
icon
means.
3. responsive
design
for
large
screens
4. flexible
and
large
typography
5. large
photography
6. video
content
and
backgrounds
7. slippy
UX
8. material
design
by
Google
hVp://www.google.com/design/spec/material-­‐
design/introducGon.html
hVp://www.pracGcalecommerce.com/arGcles/77729-­‐6-­‐Ecommerce-­‐Design-­‐Trends-­‐for-­‐2015
hVp://uxmag.com/arGcles/the-­‐top-­‐ux-­‐predicGons-­‐for-­‐2015
hVp://www.reserved.com/de/en/

19. Social
Media
In
2014,
only
a
handful
of
e-­‐commerce
businesses
interacted
with
all
their
customers
online,
regardless
of
the
channel.
I
believe
2015
will
bring
a
breakthrough
in
social
customer
support.
More
and
more
companies
invest
in
monitoring.
Huge
contact
center
companies
crea;ng
social
media
divisions.
Moreover,
2015
will
bring
a
concrete
data
-­‐
case
studies,
reports
-­‐
to
prove
how
valuable
engaging
your
customers
online
really
is.
Michal
Sadowski,
CEO,
Brand24
Wow
the
customer
or
die!
And
next
will
be
the
shopping
func;onali;es
in
the
social
realm
(Facebook’s
&
Twiaer’s
“buy”
buaons
&
Curalate’s
Like2Buy
pla`orm
for
Instagram)
tell
me
that
social
is
going
to
get
a
whole
lot
more
shoppable
in
2015.
Karol
Pokojowczyk,
CEO,
Colibri.io
• Social
commerce
is
evolving
to
meet
companies’
needs.
• TwiVer
joins
other
companies
like
Facebook
in
trying
to
prove
that
social
commerce
is
working.
• Facebook
dominates
as
a
source
of
social
traffic
and
sales
-­‐
average
of
85%
of
all
eCommerce
orders
from
social
media
come
from
Facebook.
• Community
style
sites
like
Polyvore,
Instagram
can
generate
high
average
order
value.
• Facebook
has
the
highest
conversion
rate
for
all
social
media
ecommerce
traffic
at
1.85%Social
commerce
workarounds
like
hVp://liketoknow.it/
and
hVp://www.curalate.com/soluGons/like2buy/
hVp://www.entrepreneur.com/arGcle/237684
hVp://www.shopify.com/infographics/social-­‐commerce

20. eMarkeGng
• Content
MarkeGng
growing
bigger
than
ever:
– It
already
is
necessary
for
companies
to
adapt
content
for
mobile
users.
• Video
will
sGll
be
growing
in
popularity.
• The
length
and
value
of
the
content
will
be
more
essenGal
than
ever
for
effecGve
SEO
.
• Mobile-­‐First
MarkeGng
• ProgrammaGc
Ad
Buying
• By
2018,
50%
of
online
display
adverGsements
in
America
will
be
bought
this
way.Marketers
will
try
new
cu}ng-­‐edge
digital
markeGng
tools,
– Some
inspiraGon:
hVp://www.smarGnsights.com/managing-­‐digital-­‐
markeGng/markeGng-­‐innovaGon/digital-­‐markeGng-­‐
trends-­‐2015/
As
we
are
reaching
the
edges
of
where
we
can
go
with
brand
SEO,
PPC
and
Affiliate
Marke;ng,
we
are
looking
for
more
ways
to
win
business.
2015
will
be
all
about
local
search
and
employing
Google+
to
win
at
a
local
search
level.
Nigel
Apperley,
Head
of
E-­‐Commerce
for
Kwik
Fit,
UK,
chain
of
800
garages
hVp://www.russellsgroup.com/internet-­‐markeGng-­‐resources/top-­‐markeGng-­‐
trends-­‐2015.html
,
Mobile
AdverGsing
Trends
Report,
FunMobility,
2014
hVp://www.clickz.com/clickz/column/2386192/10-­‐digital-­‐markeGng-­‐trends-­‐
for-­‐2015
,
hVp://www.economist.com/news/special-­‐report/21615872-­‐rise-­‐electronic-­‐
marketplace-­‐online-­‐ads-­‐reshaping-­‐media-­‐business-­‐buy
In
the
future,
all
adver;sing
on
social
media
will
be
na;ve
instream
ads.
The
right
rail
and
banners
will
disappear
altogether.
Jan
Rezab,
CEO
of
Socialbakers
It
is
not
about
finding
a
hole
in
Google’s
algorithm
,
but
offering
true
content
that
benefits
the
community.
Richard
Mancuso,
CEO,
Unify
One

21. Driving
Loyalty
• One
of
the
big
challenges
in
retail
is
turning
a
one-­‐Gme
shopper
into
a
loyal
customer.
• 6
million
people
use
Shopkick,
which
makes
it
the
most-­‐used
shopping
app.
– Users
get
points
(called
kicks)
for
entering
a
store
and
further
kicks
for
scanning
items
and
purchasing.
• Retailers
have
to
be
more
innovaGve
in
implemenGng
their
loyalty
efforts:
– early
access
to
products
or
services,
– unexpected
rewards,
– tailored
perks.
hVp://www.inc.com/rebecca-­‐borison/top-­‐trends-­‐in-­‐ecommerce-­‐for-­‐new-­‐
year.html
hVps://econsultancy.com/blog/64185-­‐the-­‐five-­‐most-­‐interesGng-­‐mobile-­‐
loyalty-­‐apps#i.vozbhlf4mf3iV
hVps://www.linkedin.com/pulse/20140821180819-­‐81464881-­‐3-­‐loyalty-­‐
program-­‐add-­‐ons-­‐that-­‐delight-­‐and-­‐win-­‐over-­‐customers
Buyers
of
b2c
will
always
want
lower
prices.
The
same
is
not
true
with
b2b
where
you
are
selling
to
someone
who
is
spending
someone
else’s
money.
In
this
case,
it’s
about
making
their
personal
experience
beaer.
If
a
buyer
is
going
to
personally
receive
an
iPad
aqer
spending
$5000
of
the
their
employers
money,
they
won’t
mind
paying
10-­‐15%
higher
on
prices.
They
can
even
jus;fy
this
price
increase
if
we
are
saving
them
;me
during
the
purchase
process.
We
plan
to
put
a
blog
out
on
rewards
in
the
new
year.
Richard
Mancuso,
CEO,
Unify
One
For
commodi;es
with
easy
distribu;on,
which
can
be
easily
compared
with
each
other
and
without
the
need
for
physical
connec;on,
the
transparency
will
create
a
“winner
takes
it
all’
situa;on.
Torkel
Hallander,
CEO,
BytHjul.com

22. Digital
Content
• Music:
The
digital
now
accounts
for
39%
of
total
industry
global
revenues,
and
in
three
of
the
world’s
top
10
markets,
digital
channels
account
for
the
majority
of
revenues.
– Music
subscripGon
services
including
SpoGfy
and
Deezer
have
broken
through
the
$1bn
sales
barrier
worldwide.
• News:
The
growing
range
of
business
models
in
digital
news
suggests
the
industry
will
be
much
more
segmented
now
than
previously.
• Games:
Free2Play
model
will
remain
popular
in
2015
and
beyond:
– PlayStaGon
4
and
Microso•’s
Xbox
One
will
offer
more
F2P
opGons
than
before.
– Revenue
from
mobile
gaming
is
likely
to
surpass
console
gaming
in
2015.
• VOD
-­‐
TechNavio's
analysts
forecast
the
Global
Video
on
Demand
market
to
grow
at
a
CAGR
of
16.8%
over
the
period
2011-­‐2015.
• E-­‐books
-­‐
real
progress
for
authors:
– Self-­‐published
authors
are
now
earning
nearly
40%
of
all
e-­‐book
royalGes
on
the
Kindle
store.
hVp://www.digitalnewsreport.org/essays/2014/new-­‐approaches-­‐to-­‐paid-­‐digital-­‐content/
IFPI
Digital
Music
Report
2014,
hVp://www.theguardian.com/books/2014/jul/18/report-­‐self-­‐publishing-­‐surging-­‐ebook-­‐market-­‐amazon
hVp://www.internap.com/2014/12/01/top-­‐five-­‐online-­‐gaming-­‐industry-­‐trends-­‐2015/

23. Payments
• About
15%
of
purchases
in
Starbucks
U.S.
happen
via
mobile
apps.
• Apple
equips
iPhone
6
with
an
e-­‐wallet
called
Apple
Pay.
• eBay
suddenly
resolves
to
spin
off
PayPal
in
2015.
• Companies
like
LendUp,
Kreditech,
and
Zestcash
are
working
on
models
to
assess
creditworthiness
with
new
criteria,
e.g.
behavior
on
social
media.
• Crowdfunding
sites
have
proven
remarkably
good
at
aVracGng
reliable
borrowers.
• Digital
currencies
such
as
Bitcoin
will
conGnue
to
gain
tracGon
next
year.
hVp://www.strategyand.pwc.com/perspecGves/2015-­‐payments-­‐trends
hVp://www.mobilepaymentsworld.com/mobile-­‐payment-­‐trends-­‐2015/
The
baale
for
consumer
digital
IDs
and
informa;on
will
accelerate
in
2015.
This
is
a
key
underlying
trend
which
drives
interest
in
mobile
payment
systems
Christophe
Uzureau,
Analyst,
Gartner

24. Security
• InformaGon
security
was
one
of
the
biggest
stories
of
2014.
– Kmart
,
JPMorgan,
Snapchat,
Apple
iCloud,
Sony,
Xbox,
…
• 54%
of
the
aVacks
targeted
eCommerce
systems.
– Point-­‐of-­‐sale
(POS)
aVacks
come
next,
making
up
33%.
• Experts
believe
that
these
two
types
of
breaches
will
dominate
the
landscape
in
the
upcoming
years.
• Java,
Adobe
Flash,
Adobe
Reader
and
other
third-­‐
party
applicaGons
accounted
for
85
%
of
the
exploits
used
in
the
cyberaVacks
last
year.
• Many
organizaGons
are
sGll
incapable
of
detecGng
data
breaches
themselves.
According
to
Trustwave’s
report,
71%
of
vicGms
have
been
noGfied
by
others.
hVp://mashable.com/2014/12/30/
infosec-­‐2014-­‐hacking/?
utm_campaign=Mash-­‐Prod-­‐RSS-­‐
Feedburner-­‐All-­‐ParGal&utm_cid=Mash-­‐
Prod-­‐RSS-­‐Feedburner-­‐All-­‐ParGal
hVp://www.securityweek.com/
most-­‐2013-­‐data-­‐breaches-­‐affected-­‐e-­‐
commerce-­‐and-­‐pos-­‐systems-­‐trustwave
15
Ways
to
Protect
Your
Ecommerce
Site
From
Hacking
and
Fraud
hap://www.cio.com/ar;cle/
2384809/e-­‐commerce/15-­‐
ways-­‐to-­‐protect-­‐your-­‐
ecommerce-­‐site-­‐from-­‐hacking-­‐
and-­‐fraud.html

25. eCommerce
Plarorms
• Alexa
1
million
top
sites
survey
unveiled
leadership
of
Magento
among
world
top
eCommerce
plarorms.
• Most
of
the
Top
100
Online
Retailers
use
in-­‐house-­‐built
eCommerce
plarorms.
– Oracle
ATG
Commerce
was
chosen
by
25
companies
from
the
top
100
eRetailers.
– IBM
WebSphere
was
chosen
by
20
companies
from
the
top
100
eRetailers.
– Other
eCommerce
plarorms
used
by
online
retailers
as
the
top
100
include:
eBay
Enterprise,
Fry/MICROS,
RedPrairie/JDA,
Hybris/SAP,
Demandware,
Intershop,
Digital
River.
hVp://blog.aheadworks.com/2014/10/e-­‐commerce-­‐plarorms-­‐share-­‐invesGgaGon-­‐october-­‐2014/
hVps://www.sparkred.com/blog/2014-­‐leading-­‐ecommerce-­‐plarorms-­‐for-­‐the-­‐top-­‐100-­‐online-­‐retailers-­‐
america/

26. Other
Trends
to
Watch
• Beacon
technology
–
sGll
waiGng
for
the
killer
app,
• Speech
recogniGon
–
Amazon
Echo,
• Machine
learning
services
/
deep
learning
–
Google
Brain,
• 3D
prinGng
–
new
materials
and
business
models
–
possibly
the
fastest
growing
area
of
the
IT
sector,
• New
business
models
-­‐
e.g.
Pay
What
is
Fair
model,
• New
customer
acquisiGon
models
–
e.g.
Personal
Buying
Assistants
(app
Fetch).
We’re
making
a
big
bet
on
the
fact
that
most
people
out
there
are
trustworthy,
good,
honest
people,
and
those
are
the
kinds
of
customers
we
want.
-­‐
Andrei
Cherny,
CEO,
AspiraGon
hVp://www.wired.com/2014/11/andrei-­‐cherny-­‐aspiraGon/

27. About
Divante
• Started
in
2008,
we
are
a
rapidly
developing
eCommerce
Agency
based
in
Wroclaw,
Poland.
• To
ensure
high
quality
with
flexible
approach
to
business
requirements,
we
work
using
SCRUM
methodology.
• We
are
a
full-­‐service
eCommerce
Agency
backed
up
by:
– Magento,
hybris,
CRM,
CMS,
PIM
– more
than
150
employees
– more
than
80
developers
(PHP,
.NET,
RoR,
iOS,
Android)
– 6
Magento
CerGfied
Developers
– 10
project
managers
– 12
UX
designers
• Case
studies:
hVp://divante.co/porrolio/

28. THANK
YOU!
HTTP://DIVANTE.CO/BLOG