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1. Bold Strategies Consulting Group BSCG By: Divya Mishra & Team

3. KEY ISSUE

4. TARGET MARKET & INDUSTRY ANALYSIS

5. CPEST & SWOT

6. PORTER’S FIVE FORCES

8. 500 brands in over 200 countries

9. 1.6 billion servings each day

10. Increase sales and the market share for profit maximization

11. Increased its product base, expanded into new markets

12. Implement weather sensing technology in vending machinesCOCA-COLA: CURRENT SITUATION:

14. To inspire moments of optimism and happiness...

15. To create value and make a difference.COCA-COLA’S MISSION:

18. Refreshment and enjoyment are the goals behind getting people to purchase Coca Cola Co. products.

19. Coca-Cola beverages are generally for all the consumers.

21. Coca cola diet products are generally targeted towards age segment of 25 to 39.

22. Company’s juice products are generally targeted towards children to the older people.

24. The table gives the brief situation of the current beverage industry.

25. It helps to know more about the company by specifically giving the product contribution in the company’s revenue, market share and other key elements.

27. The table shows the slight decline of its market share to the competitors.

28. Pepsi is more focused on keeping the products at the right place to attract the crowd.

30. As per the case Coca-cola is experiencing the growth of sales from this market.

32. Products in 1999

33. CPEST

35. Price/discount wars with Pepsi and others in the supermarkets

36. Vending machine, a great opportunity to gain profit

37. The bottled water industry started booming

38. Dasani by Coca-cola

39. Aquafina by Pepsi

41. Competitors and consumers viewed the concept as price discrimination

43. Falling price of the computer chips

44. Increasing ease of connecting to the internet

45. Fierce competition on price/discount in supermarket

46. Rise in the sales of soft drinks through vending machine in 1998

47. 11.9% sales world wide

49. Exploitation of consumers who believe in warm climate.

50. Brand loyalty of Coca-cola brand might be affected depending on outside temperature.

51. Trend for bottled water and other healthy products

52. Dasani by Coca-cola

54. Convenience to carry plastic money

55. Vending machine accepting debit/credit card

56. Initiatives in countries like Japan to implement :

57. Temperature scanning capability

58. Out of stock scanning

60. SWOT Analysis

61. SWOT Analysis

62. Five forces analysis

63. Porter’s Five Forces Industry rival

66. Bargaining power of buyers- High

67. Threat of substitute- HighVS

69. Replacing the traditional vending machine with combination machines

70. Incorporate the latest feature of the ability to accept payments with credit cards

73. Place: The distribution channel will shift

74. Promotion: Informative, promotion of off brand products

75. Product: Wider selection of existing productsImpact on Marketing Mix

77. Thank You