Advanced Email List Building For Social Media Marketers. These are the slides for the webinar I hosted with Chris Brogan, Jason Keath, and Peter Shankman on June 29, 2011. Details: http://blog.blueskyfactory.com/webinars-and-podcasts/epic-email-list-building-webinar/ and http://blog.blueskyfactory.com/webinars-and-podcasts/a-blockbuster-with-a-different-kind-of-awesome/

1. Advanced List Building for Social Media Marketers WEDNESDAY, JUNE 29, 2011: 2PM – 3PM ET Chris Brogan, Jason Keath, Peter Shankman& DJ Waldow #BSFW A Blue Sky Factory Webinar Subscribe to email alerts about future webinars

2. INTRODUCING Your Hosts… 2

3. CHRIS BROGAN Flickr: C.C. Chapman

4. JASON KEATH Flickr: Jason Keath

5. PETER SHANKMAN

6. DJ WALDOW

7. THE NEXT 52 MINUTES The secret to every internet marketing campaign since Al Gore created a series of tubes for us to call home, the secret of many e-commerce success stories, the secret to every small business and big brand’s internet ROI rock and roll story is built around one thing: Your email list. 7

8. 8

9. Prominent placement of list “ask” 9

10. Prominent placement of list “ask” 10

11. Prominent placement of list “ask” 11

12. Excellent blog content; further detail in email. 12

13. Communicate WITH not AT your audience 13

14. Communicate WITH not AT your audience 14

15. Communicate WITH not AT your audience 15

16. Communicate WITH not AT your audience 16

17. Unique Value Offers 17

18. Promise email subscribers “first look.” Subject Line: Exclusive savings just for our e-mail subscribers 18

19. Promise email subscribers “first look.” Subject Line: FREE Mug! 48-Hour Email Exclusive! 19

20. Promise email subscribers “first look.” Subject Line: Email Exclusive Preview: 2 for $99 Dress Shirts and Ties 20

21. Reward current members, randomly. Flickr: maryandjc 21

22. Reward current members, randomly. Photo from Tim Brechlin 22

23. Webinars. Events. Product Launches. 23

24. Webinars. Events. Product Launches. 24

25. Webinars. Events. Product Launches. 25

26. Use social sites to embed sign up links/forms. 26

27. Use social sites to embed sign up links/forms. Creative use of an email signature! 27

28. Use social sites to embed sign up links/forms. 28

29. Use social sites to embed sign up links/forms. 29

30. Use social sites to embed sign up links/forms. 30

31. The “One Slide Has It All” … Slide 8 List Building Suggestions Prominent placement of list “ask”. Excellent blog content; further detail in email. Communicate WITH not AT your audience. Unique Value Offers. Promise email subscribers “first look.” Reward current members, randomly. Webinars. Events. Product Launches. Use social sites to embed sign up links/forms. 31

32. www.blueskyfactory.com/list

33. Shankman.com ChrisBrogan.com Flickr: Jason Keath Flickr: C.C. Chapman SocialFresh.com BlueSkyFactory.com 33