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THE BEST QUOTES FROM
CANNES LIONS 2015
“
”“ Marketing is an investment, not a cost.
Sir Martin Sorrell - WPP
Pete Blackshaw, Global Head of Digital & Social Media at Nestle
“ The consumer journey is the new heart
and soul of marketing.
”
”Julanne Schiffer, SVP Insights & Analytics, Nielsen Entertainment
“Brands: Get behind music and let
the music get behind you.
Chris Cox, VP Product, Facebook
”
We have gone from text > photos >
videos and next is VR/AR.“
Lara Balazs, Head of North America Marketing, Visa
“
”
Don't just dip yourself in local culture,
dip yourself in local talent.
Evan Spiegel - Snapchat Founder & CEO
“
”
I think everyone is born creative but
it can be suppressed by fear.
Viral' is one of the most grossly misused
terms in marketing today.
Dr Karen Nelson-Field - Centre for Digital Video Intelligence,
University of South Australia Business School
“
”
The next unicorns will come from
the transformation of traditional
businesses and video.
B Bonin Bough, Chief Media and eCommerce Officer at
Mondelēz International
“
”
Emilie Baltz, Artist
“Do one thing a day that you haven't done
before. Try to embarrass yourself daily.
”
Nobody makes rational brand decisions:
we just think we do.
Dr Itiel Dror - Cognitive Neuroscience, University of London
“
”
“
”Anna Hill, Chief Marketing Officer, 

The Walt Disney Company UK and Ireland
Smart partnerships and personalization that's
relevant are two of the most important things
for the future of marketing.
“
”
Our best strategy is using real-life
consumer stories.
Johnathan Mildenhall, CMO Airbnb
Creativity is about doing the usual
and unexpected.
Marilyn Mason, Musician
“
”
James Murdoch, CEO 21st Century Fox
“
”
We need to work more closely with brands
and advertising partners with more
transparency, be ready to take more risks
and ready to find new models.
”Jamie Oliver
“
40% of what I've done was a mistake.
I now call it R&D.
Do work that feeds your soul
not your ego.
Jessica Walsh, Sagmeister & Walsh
“
”
We are selling shit to ourselves.
Amir Kassaei, DDB Worldwide“ ”
@ WHATINSPIRE_US
IE.LINKEDIN.COM/IN/DKFELIPE

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The best quotes from Cannes Lions 2015

  • 1. THE BEST QUOTES FROM CANNES LIONS 2015 “
  • 2. ”“ Marketing is an investment, not a cost. Sir Martin Sorrell - WPP
  • 3. Pete Blackshaw, Global Head of Digital & Social Media at Nestle “ The consumer journey is the new heart and soul of marketing. ”
  • 4. ”Julanne Schiffer, SVP Insights & Analytics, Nielsen Entertainment “Brands: Get behind music and let the music get behind you.
  • 5. Chris Cox, VP Product, Facebook ” We have gone from text > photos > videos and next is VR/AR.“
  • 6. Lara Balazs, Head of North America Marketing, Visa “ ” Don't just dip yourself in local culture, dip yourself in local talent.
  • 7. Evan Spiegel - Snapchat Founder & CEO “ ” I think everyone is born creative but it can be suppressed by fear.
  • 8. Viral' is one of the most grossly misused terms in marketing today. Dr Karen Nelson-Field - Centre for Digital Video Intelligence, University of South Australia Business School “ ”
  • 9. The next unicorns will come from the transformation of traditional businesses and video. B Bonin Bough, Chief Media and eCommerce Officer at Mondelēz International “ ”
  • 10. Emilie Baltz, Artist “Do one thing a day that you haven't done before. Try to embarrass yourself daily. ”
  • 11. Nobody makes rational brand decisions: we just think we do. Dr Itiel Dror - Cognitive Neuroscience, University of London “ ”
  • 12. “ ”Anna Hill, Chief Marketing Officer, 
 The Walt Disney Company UK and Ireland Smart partnerships and personalization that's relevant are two of the most important things for the future of marketing.
  • 13. “ ” Our best strategy is using real-life consumer stories. Johnathan Mildenhall, CMO Airbnb
  • 14. Creativity is about doing the usual and unexpected. Marilyn Mason, Musician “ ”
  • 15. James Murdoch, CEO 21st Century Fox “ ” We need to work more closely with brands and advertising partners with more transparency, be ready to take more risks and ready to find new models.
  • 16. ”Jamie Oliver “ 40% of what I've done was a mistake. I now call it R&D.
  • 17. Do work that feeds your soul not your ego. Jessica Walsh, Sagmeister & Walsh “ ”
  • 18. We are selling shit to ourselves. Amir Kassaei, DDB Worldwide“ ”