The best quotes from Cannes Lions 2015

1. THE BEST QUOTES FROM
CANNES LIONS 2015
“

2. ”“ Marketing is an investment, not a cost.
Sir Martin Sorrell - WPP

3. Pete Blackshaw, Global Head of Digital & Social Media at Nestle
“ The consumer journey is the new heart
and soul of marketing.
”

4. ”Julanne Schiffer, SVP Insights & Analytics, Nielsen Entertainment
“Brands: Get behind music and let
the music get behind you.

5. Chris Cox, VP Product, Facebook
”
We have gone from text > photos >
videos and next is VR/AR.“

6. Lara Balazs, Head of North America Marketing, Visa
“
”
Don't just dip yourself in local culture,
dip yourself in local talent.

7. Evan Spiegel - Snapchat Founder & CEO
“
”
I think everyone is born creative but
it can be suppressed by fear.

8. Viral' is one of the most grossly misused
terms in marketing today.
Dr Karen Nelson-Field - Centre for Digital Video Intelligence,
University of South Australia Business School
“
”

9. The next unicorns will come from
the transformation of traditional
businesses and video.
B Bonin Bough, Chief Media and eCommerce Officer at
Mondelēz International
“
”

10. Emilie Baltz, Artist
“Do one thing a day that you haven't done
before. Try to embarrass yourself daily.
”

11. Nobody makes rational brand decisions:
we just think we do.
Dr Itiel Dror - Cognitive Neuroscience, University of London
“
”

12. “
”Anna Hill, Chief Marketing Officer,
The Walt Disney Company UK and Ireland
Smart partnerships and personalization that's
relevant are two of the most important things
for the future of marketing.

13. “
”
Our best strategy is using real-life
consumer stories.
Johnathan Mildenhall, CMO Airbnb

14. Creativity is about doing the usual
and unexpected.
Marilyn Mason, Musician
“
”

15. James Murdoch, CEO 21st Century Fox
“
”
We need to work more closely with brands
and advertising partners with more
transparency, be ready to take more risks
and ready to find new models.

16. ”Jamie Oliver
“
40% of what I've done was a mistake.
I now call it R&D.

17. Do work that feeds your soul
not your ego.
Jessica Walsh, Sagmeister & Walsh
“
”

18. We are selling shit to ourselves.
Amir Kassaei, DDB Worldwide“ ”

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