Most B2B marketers use MQLs to show their value to the organization-- but should we? I argue that the MQL is an ineffective metric for B2B organizations selling high ACV software.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
B2B Marketing Trap: Using MQLs to Communicate Value
1. If all you bring is leads,
you’re dead.
D A N I E L R O D R I G U E Z
Head of Revenue of Alyce
FormerVP of Marketing at Seismic
H I G H –T O U C H , H I G H R E T U R N M A R K E T I N G
15. Be the thoughtful friend to the
leads
people
who should be your customers
16. What would you do if you needed to get just one customer?
The same thing that a thoughtful friend would do.
17. Find out what the company cares about.
Find out what the people care about.
Send them a handwritten card.
Surprise them with a thoughtful gift.
Never pester them.
Never blabber on endlessly about yourself.