Contemplation on the past, present and the future of the apps and advice for startups looking to build their business around applications.

1. Every&
morning&

5. Future&of&the&Apps:&
what&startups&need&&
to&know&
Dima&Malenko&

6. OpenOffice.org&on&iPad&

9. &Race&to&the&bottom&

10. A&lot&&of&applications&are&now&“subsidized”&
Do&you&remember&that&Opera&browser&used&to&cost&$39?&
$39,&Carl!&

11. They&are&“good&enough”,&but&never&remarkable&
Problem&with&standard&free&apps?&

12. Sparrow&
• Fresh&and&clean&UI&
• Native&support&for&
Gmail&workflows&

13. Sparrow&
Launched&on&February&09,&2011.&Priced&$9.99&
Top&Paid&and&Top&Grossing&within&a&day&
&
Sparrow'was'a'highly'acclaimed'mail'app'that'
was'offered'as'a'paid'download.'It'couldn’t'
generate'enough'revenue'to'support'the'size'of'
its'development'team.&

14. Mailbox&
• Unorthodox&launch&
• InboxYzero&bonanza&
• Creative&use&of&
gestures&

15. Sunrise&
Wunderlist&
• Nice&calendar&
• ToYdo&list&with&style&
Acompli&
• AllYinYone&productivity&

16. So&what?&
Strategy&for&app&startups:&
• Differentiate&on&design&and&UI/UX&
• Attract&sizable&user&base&
• Get&acquiYhired&
• Profit!&
Not&really…&
&

17. There&is&still&hope&for&indies:&
check&out&Fantactical&
$40&for&Mac& $10&for&iPad&$5&for&iPhone&

18. – Так что же делать? – забеспокоился
Балаганов. – Как снискать хлеб насущный?
– Надо мыслить, – сурово ответил Остап. –
Меня, например, кормят идеи. Я не
протягиваю лапу за кислым исполкомовским
рублем. Моя наметка пошире.
Золотой'теленок'

19. Hide&in&a&niche!&

20. What&is&the&most&expensive&app&in&App&Store?&

21. Agro&
Imagine'a'world'where'an'
agronomist'can'visit'a'
client,'complete'an'
inspection'report,'hold'
the'sale'of'products'…'
knowing'that'all'
paperwork'is'done'and'
sent'by'the'time'they'
drive'out'the'gate.'
$999.99,&Carl!&
&

22. MTrax&
• Track&maintenance&
and&inspections&for&
aircraft&
• Print&due&lists,&status&
reports&and&
component&cards&
$1,995&includes&the&MTrax&software,&1&year&of&upgrades&and&support&

23. Niche&apps&do&not&get&&
design&awards…&

24. Niches&also&have&problems&
They&emerge&
morph&
fade&away&
fracture&

25. New&devices&form&new&niches&
#&of&users&
time&
iPhone&
iPhone& iPhone&
iPhone&+&iPad&
iPad&
iPhone&+&iPad&
iPad&
iPhone&+&WATCH&

26. Multiple&devices&call&for&services,&not&apps&

28. Services&are&great&
Recurring&revenue&to&support&
development&
Better&match&for&user&needs&

29. Niches:&disruption&from&the&low&end&
features&
time&v&1.0& v&6.0&
price'
price'
perceived'value'
high'end'
perceived'value'
low'end'

30. Photoshop&Elements&
Lightroom&
Pixelmator&
Sketch&

31. Create&services,&not&apps& Find&your&niche&
New&platforms&create&niches&Disrupt&from&below&

32. Questions?&
www.dmalenko.org&
dmalenko@rollapp.com&
@dmalenko&