1. People
Ya got nothin' without them

2. Great companies have
People in their DNA
Mickey’s 10
commandments
1. Know your audience 6. Avoid overload &
create turn-ons
2. Walk in your guests shows
3. Peabody the flow of people & 7. Tell ONE story at a
spaces time.
4. Create a visual magnet
(“Weenie”) 8. Avoid
5. Communicate w/ visual contradictions &
literacy maintain identity

3. Why learn about
People?
Likes
Dislikes
Feasability
FIT
CHANGE

4. How don we learn
about people?
Collect
Ask
Listen
OBSERVE
PLAY

5. Jump in with both feet

6. How do we Observe
IN CONTEXT
Passively
Actively
Doing

7. Be a student
They are the expert
You are the student
Only ask to clarify
Ideally practice the
craft of your subject

8. The Rosetta Stone
Design is
interpretation
Design is conversation
Design is language

9. What about you?
Watch your customers/users
In context
In person
Remotely
Asynchonously
Ask questions
Analyze data

10. Learn people
Perception
Cognition
Human Factors
Sociology
Game Theory

11. Arm Yourself
http://getmentalnotes.com
Contextual Design
Observing the User Interface
http://www.ideo.com/work/
item/human-centered-design-
toolkit/

12. David Malouf
@daveixd
Http://davemalouf.com/