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Social App Dev 101: Elements of Style (Jia Shen)

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Dave McClure
Dave McClure

Jia Shen's presentation on Social App Development from Graphing Social Patterns West 2008

BusinessTechnologie
1  sur  25
rock you it’s all you!
RockYou is the leading provider of social network applications ,[object Object],[object Object],[object Object],[object Object],[object Object]
Application Development by the numbers ,[object Object],[object Object],[object Object]
Application Phases ,[object Object],[object Object],[object Object],[object Object]
Application Verticals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience Skew heavily to teen and young adult women—brand influencers
Facebook Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Messaging ,[object Object]
Application Phases ,[object Object],[object Object],[object Object]
Viral Multiplier ,[object Object],[object Object]
Tuning ,[object Object],[object Object],[object Object]
Application Phases ,[object Object],[object Object],[object Object]
Virality vs Engagement ,[object Object],[object Object],[object Object],[object Object]
Virality vs Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Open Social What’s a Platform ,[object Object],[object Object],[object Object]
The Open Social Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Open Social Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Application Verticals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s the plan? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Facebook Demo Quantcast
MySpace Info Quantcast
Additional Characteristics ,[object Object],[object Object],[object Object],[object Object]

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