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Futurology Capabilities
- 1. Capabilities Presentation Presented by: David McNerney 2010
- 5. the why Today’s Customer: expects relevant personalized communication every time. If we deliver the wrong message to the wrong person, we are wasting their time, your money and an opportunity. Today’s Marketer: Is tired of spending money on marketing and not being able to measure it or know if it worked…They are tired of the guessing game