Slides from the 2015 Museum Computer Network (MCN) Annual Conference. This workshop combined tools and methods from the design thinking process with theories and strategies from game design.
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Building Authentic Connections with Visitors through Design Thinking
1. Building Authentic Connections with Visitors
through Design Thinking
DANA MITROFF SILVERS, DESIGNING INSIGHTS
November 4, 2015
SUSAN EDWARDS, HAMMER MUSEUM
18. Image from flickr by Knight Center of Digital Excellence
https://www.flickr.com/photos/kcode/2879429718/
WWhat
Let’s redesign
the sharing
feature.
No, users
want a new
favorites
tool.
Hey, how about
an app?
19. Image by the Stanford d.school
A design thinking approach
21. Get a (new) partner
Not someone you already know well!
22. Your design challenge….
How might you make
your museum*
comfortable and welcoming
for your partner?
*or any museum of your choice if you don’t
currently work in a museum!
43. Interview your partner
Tell me about a place where you feel
comfortable and welcome.
o Where is it?
o Why do you feel that way there?
Tell me a story about a recent experience in
which you felt uncomfortable and unwelcome
somewhere.
2 sessions x 3 min each
44. Follow-up and go deeper
“Why did you say…”
“Can you say more about…”
“Do you have another example of …?”
“Really? And why was that?”
“Why? Why? Why?”
2 sessions x 3 min each
45.
46.
If I had 20 days to solve a problem,
I would take 19 to define it.
-Albert Einstein
51. Human emotional and physical
necessities.
Verbs, not nouns
Opportunities, not solutions
Needs are…
52. Something you can see from the
outside that your user cannot see.
A contradiction, a surprise, an “aha!”
Why do you think your user has this
need?
What’s really going on here?
Insights are…
54. Examples
Insights:
A contradiction, surprise, or aha!
Needs:
Verbs, not nouns
To reach
To get attention
To gain knowledge
To learn
To feel like an adult
She wants to feel
smarter than her
brother—he’s been
getting all the attention
these days!
55. Needs + insights mapping
Insights:
A contradiction, surprise, or aha!
Needs:
Verbs, not nouns
To reach
To get attention
To gain knowledge
To learn
To feel like an adult
She wants to feel
smarter than her
brother—he’s been
getting all the attention
these days!
4 min on your own
58. Craft a Point of View
User: partner name + descriptive details
Needs to / a way to: verb(s)
Surprisingly / Because: Insight(s)
59. Craft a Point of View
User: Sarah, a precocious 9-year-old from
Philadelphia who loves science
Needs to / a way to: show off her knowledge
from her first year at her new science magnet
school
Surprisingly / Because:
her older brother has been getting all the
attention these days since he got accepted to
an Ivy League college
60. Craft a Point of View
User: partner name + descriptive details
Needs to / a way to: verb(s)
Surprisingly / Because: Insight(s)
4 min on your own
65. build on ideas
headline ideas
encourage wild ideas
be visual
go for quantity
defer judgment
65
66. Crazy8s [Prizes!! Fun!!]
5 min on your own.
1. Prep a sheet for “Crazy8s”
2. Look back at your POV
3. Brainstorm solutions to meet your user’s needs
4. Try to get more than 8!
67. 2 sessions x 3 min each
Share ideas + get feedback