MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
Design Thinking Process to Engage Museum Visitors
1. How Museums Can Use the Design Thinking Process
to Engage and Delight Visitors
Dana Mitroff Silvers
19 June 2014
MuseumNext, NewcastleGateshead, UK
Image
courtesy
Jana
Byington-‐Smith
2. Image
from
flickr
by
Knight
Center
of
Digital
Excellence
h?ps://www.flickr.com/photos/kcode/2879429718/
“Redesign the xyz feature of
xyz site…”
3. WWhat
Let’s
redesign
the
sharing
feature.
Users
want
a
new
image
viewer.
How
about
a
new
app?
Image
from
flickr
by
Knight
Center
of
Digital
Excellence
h?ps://www.flickr.com/photos/kcode/2879429718/
27. WWhat
Let’s
redesign
the
sharing
feature.
Users
want
a
new
image
viewer.
How
about
a
new
app?
Image
from
flickr
by
Knight
Center
of
Digital
Excellence
h?ps://www.flickr.com/photos/kcode/2879429718/
before you jump to solutions
42. Findings + insights
-most visitors don’t check Getty website in
advance
-overwhelmed when arrive
-need help getting started once on-site
Image
by
Roman
Fuchs
from
Wikimedia
Commons
CC
BY-‐SA
3.0
47. Photo
by
Andrew
Delaney/
Mindset and methodology
Summing up…
48. Design Thinking Approach
Traditional Approach
Insight-driven
Assumption-driven
Iterative
Linear
Rough prototypes
Beta versions
Doing + testing
Talking + talking
49. 5 big takeaways
1. Get away from your desk
2. Question assumptions
3. Define problems /opportunities
before solutions
4. Prototype and iterate early and
cheap
5. Spend less time talking, more
time doing