Mike Ellis has worked in cultural heritage online for 10+ years. He discusses how the social web has fundamentally changed how cultural institutions engage with their audiences online. Where once sites took a "broadcast" approach, sharing information one-way, now users expect to participate, share content, and have conversations. To adapt, institutions must take a more human, conversational tone and focus on building relationships rather than just technology. The social web reflects human desires to connect, create and share with others.
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Why Cultural Heritage Sites Must Embrace Social Media
1. why the social web is here to stay
[ and what to do about it ]
2. I am Mike Ellis
I have spent 10+ years working with heritage on the web
I am a strategist, UX zealot, social(web)-ist
I work for a not for profit IT company called Eduserv
19. social: “tell each other what you think”
and him
his mate
and them
us them
her
and her
20. the changing heritage experience online
web 2.0
reactive proactive private
public
consumption consumption production
production
pre-visit photos, text,
the “basic sharing our
research talking
museum tour” experiences
online
modified from “Hobby Princess” http://tinyurl.com/pmf38
22. we're quite good at social technology...
zine blog
radio show podcast
group project wiki
word of mouth digg
address book social network
http://www.slideshare.net/ninaksimon
23. i.e. the web isn’t necessary,
but it makes some things easier
publish
distribute
track access
http://www.slideshare.net/ninaksimon
29. ..for years, cultural heritage institutions have
been trying to prove they’ve got more than
old stuff in dusty cases, that their voice is
important
35. The Library of Congress has
updated 176 records in the
Prints & Photographs catalog,
quot;based on information provided by
the Flickr Commons project, 2008quot;,
with more to come
http://www.slideshare.net/george08/uk-museums-and-the-web