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Socialmark Theory	
  
BROADCAST                      SOCIALMARK
Low Social                     High Social
High Reputation                High Reputation


Social

SPAM                           CRISIS

                  Reputation
Low Social                     High Social
Low Reputation                 Low Reputation
Socialmark
              Lovemark
      Brand



Trademark
©®™
Thanks…

               …to be continued




Doctor Brand - Marketing e Comunicazione
www.doctorbrand.it - info@doctorbrand.it
Mobile: +39 339 3513980

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Socialmark Theory

  • 2. BROADCAST SOCIALMARK Low Social High Social High Reputation High Reputation Social SPAM CRISIS Reputation Low Social High Social Low Reputation Low Reputation
  • 3. Socialmark Lovemark Brand Trademark ©®™
  • 4. Thanks… …to be continued Doctor Brand - Marketing e Comunicazione www.doctorbrand.it - info@doctorbrand.it Mobile: +39 339 3513980