This talk was given at HTE Medianet 2015 conference on the business ecosystem and its impact and requirement on recommender solutions on user generated content (UGC) video sharing portals (like Youtube, Dailymotion, etc). Besides the intro on Gravity R&D and the business model, we present some information on a real-world case study. We show that larger view counts are directly influence the recommendation quality.

1. Recommenders on video-
sharing portals
Business and technology aspects
Domonkos Tikk, CEO, Gravity R&D

2. Recommender system vendor
10/11/2015

3. What Gravity does
10/11/2015
+

4. Personalization solution features
Omnichannel recommendations
Smart search
Personalized e-mails
Retargeting

5. Gravity personalization at Dailymotion
10/11/2015
IN PLAYER
SUGGESTED

6. Video
uploads
Viewers
Ads
More
Features
Schematic of UGC video sharing portals

7. Video
uploads
Viewers
Ads
More
Features
Schematic of UGC video sharing portals

8. How does it translate to business
10/11/2015
• Revenue scales with page views
• Increase of page views
 more users – inbound/social marketing
 more views – interesting content/stickiness
 more visits – user engagement/quality perception
• Recommender systems can help in all 3 factors
 (p)retargeting
 help in content discovery
 quality recommendations

9. KPIs
10/11/2015
Direct metrics
 Click-through rate (CTR): Number of clicks / number of
displays
 Long term CTR (LCTR): Number of quality consumptions
(min. length [ratio/absolute]) / number of displays

10. Increase measurement
10/11/2015
Indirect metrics
 How CTR increase translates to PV increase
 How LCTR increase translates to more visits
Countries are different
 Viewers behavior
 Monetization capability

11. KPI increase by country
11
LCTR increaseCTR increase
Total page view increase Click increase

12. 12
KPI increase by scenario

13. More data improve quality
10/11/2015
0.0
5.0
10.0
15.0
20.0
25.0
5/21/2014 6/10/2014 6/30/2014 7/20/2014 8/9/2014 8/29/2014 9/18/2014
CTR improvements: 11% --> 15%
global JP DE US ES IT
GB CA FR AU TR Linear (global)

14. Differentiation based on view counts
10/11/2015
• Characterization of videos
 view data (collaborative filtering)
 content metadata
More views
Better content
Better
recommendation

15. Results
10/11/2015
• Overall increase in CTR: 15.08%
• Overall increase in video views: 5.93%

16. Thank You!
Email: sales@gravityrd.com
Web: www.gravityrd.com
F: facebook.com/gravityrd
Blog: blog.gravityrd.com