Welcome to this ppt where you will learn how to create social media calendar for your sport team. First you will learn some amazing stats when it comes to social media. Then you will learn what the secret formula of the best sports teams on social media and in the end you will learn how to actually create social media calendar. So let's start.

1. How To Create a
Sport Social Media Calendar

2. People spend 2 hours and 23 minutes daily
on social media browsing and messaging

3. Top social media networks:
Facebook (95%),
Twitter (84%),
Instagram (74%),
LinkedIn (62%), and
YouTube (61%)

4. Facebook has over 2 billion monthly active
users and more than 140 million businesses.

5. Instagram now has over 1 billion monthly
active users – a 42.86% increase from
2017 when it had 700 million.

6. 90% follow a business on the platform,
suggesting that Instagram users are keen
on hearing from and about brands.

7. There are now 2 billion unique
YouTube users every month

8. After Netflix, YouTube is also the second
most-preferred platform for viewing videos

9. Social Media Accounts You
Need To Have for Your Sport Team

10. 3 Most Important Rules
on Social Media

11. 1. You Need To Have a Content Strategy
for your Sport Team

12. 2. You need to be Consistent. Consistency Is The
Key When It Comes to Social Media

13. 3. When it comes to social media the third most important
thing is digital design. It is the first perception.

14. This is How Major Sports Teams Are Doing
It On Social Media

15. Check out any major sports team and you will see that they have
those 3 things in place for their social media strategy. The best
of all is that you can also do it for your sport team.

16. LET’S DO IT THEN

17. Sport Social Media Plan consist of just 4 things that are very easy to do.
They are:
1. Sports Social Media Pages
2. Content Strategy
3. Brand Design & Sizes
4. Calendar

18. Social Media Accounts You
Need To Have for Your Sport Team
1. Sports Social Media Pages

19. To have Content Strategy in place, you need to have themes &
ideas so you can post regularly on your social media pages.
After doing going trough for about 20 major sports social
media pages, these are main topics.
2. Content Strategy

20. #your sport team news
This is very easy. Everything that is interesting going on for
your sport team you can post on your social media pages.
2. Content Strategy

21. #your sport team training advice
Every coach in your team has a advice on how player can
improve their game. You can make a list of those advices and
post it on your social media pages.
2. Content Strategy

22. #your sport team highlights
Your team is playing matches against teams every week, so it is nice to
record those matches and make highlights of these games. You can then
post those highlights on your facebook, instagram and YouTube pages.
2. Content Strategy

23. #your sport team schedule
To inform your fans of when your games are being played, it is
nice to have consistent updates of your schedule for your sport
team
2. Content Strategy

24. #your sport team results
After matches are finished it is very important to update your fans of
results of those matches. You have probably notice these kind of posts
from your favorite sport clubs. They do not miss to post their results.
2. Content Strategy

25. #your sport team achievements
You can create these kind of posts when your team achieve some
incredible result or it is a day when you want to remember people
of your achievements that happen in the history of your club.
2. Content Strategy

26. #your sport team gallery
Everyone now has a smartphone. Encourage your players to take interesting
photos or you someone in your social media team can be responsible of
taking photos. No matter what you do, this is one of the main topics to have
in your social media content strategy
2. Content Strategy

27. #your sport team stories
Your teammates are enjoying watching superstars of their
sports. Find some interesting stories that are happening in your
sports and post it regularly on your social media.
2. Content Strategy

28. #your sport team quotes
Like in previous slides, your teammates have idols and those idols once said
something very smart that you can find on the internet. Create a post around
what famous sports people said and inspire your team for greatness.
2. Content Strategy

29. #your sport team player of the month & week
This is self evident what you need to do. Keep a track of your
best sports teammate and recognize him that his/her is the best
player of that month on your social media posts.
2. Content Strategy

30. #your sport team goal of the month
When you record full matches, and make highlights , keep track
of what is the best goal of that month. Create a video and post
it on your social media posts
2. Content Strategy

31. #your sport team throwback thursday
Keep track of your interesting things that you posted. Once
every week, remind people of some great moments with a topic
throwback thursday.
2. Content Strategy

32. #your sport team birthdays
Keep track of birthdays of your people in your sport club. In the
begging of the month create a list of people that has birthday that
month and schedule to create a post to wish them happy birthday.
2. Content Strategy

33. #trending topics
See what is trending on the internet, maybe some challenges or
something else. Create content around that trending thing and
post it on your social media.
2. Content Strategy

34. #get creative
These are the most important topics that we found from
researching social media pages of 20 international sports clubs. But
that does not stop you to get creative and create your own topics.
2. Content Strategy

35. When it comes to posting on social media you need to be aware that every
post has a size that you need to create, so your page can look very proffesional.
These are the 3 most important sizes for your social media pages:
1. 1080x1080px (Facebook, Instagram Posts)
2. 1080x1920px (Facebook Stories, Instagram Stories)
3. 1920x1080px (Videos for Youtube)
4. 1080x1080px (Videos for Instagram & Facebook)
3. Brand Design & Sizes

36. Brand design on social media is very important. You saw how
FC Barcelona & FC Juventus are doing it. Their main colors of
their clubs are implemented in their design. It looks nice and
very proffesional. To achieve that result, it is very easy. You can
do that by creating a new account on the online design
software Canva.
3. Brand Design & Sizes

37. Canva - Create Amazing Graphics Design
3. Brand Design & Sizes

38. 4. Sports Social Media Calendar
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
#results #gallery #trainingadvice #throwback #schedule #quote #results
#news #stories #news #congratulations #news #trainingadvice #news
#highlights #quotes #gallery #goaloftheweek #highlights
100% Consistency Sports Social Media Calendar

39. That’s all and only one thing, please do not
forget to stay consistent on your social
media pages.

40. “Even if your ambitions are huge, start
slow, start small, build gradually, build
smart.” - Gary V