Donna Hoffman

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Donna L. Hoffman, an internationally recognized expert in digital commerce and Internet marketing, is the Louis Rosenfeld Distinguished Scholar and Professor of Marketing at the George Washington University School of Business. Hoffman's research is focused on the behavioral and quantitative study of online consumer behavior and Internet business strategy. Hoffman is also the co-founder of eLab, an internationally recognized, award-winning research lab for fielding online experiments and surveys regarding the Internet. The New York Times calls this pioneering effort “one of the premiere research centers in the world for the study of electronic commerce” and the Wall Street Journal reco

tom novak donna hoffman consumer experience interaction assemblage theory marketing internet of things george washington university topological data analysis center for the connected consumer smart devices ayasdi self-expansion self-extension machine learning sensors use cases wearables game design extrinsic reward intrinsic motivation gamification big data tda possibility space ifttt cyborg appendage robot partner anthropomorphism smart home emergent properties

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Donna Hoffman

Présentations

Consumer Experience in the Internet of Things: Conceptual Foundations

Using Topological Data Analysis to Explore Emergent Consumer Experience from Digital Interactions

The Gamification of Smart Devices: Some Preliminary Thoughts on Concepts and Constructs

Consumer Experience in the Internet of Things

Exploring Emergent Consumer Experience: A Topological Data Analysis Approach