1. How Campbell’s #SocialPR Model Converts Viewers to Users
Donnetta Campbell has unlocked the “social” social media. As the digital landscape
surges in all directions, Campbell bridges the disconnect across this field as it evolves
into a multi-generational tool, orchestrating real-time and virtual live events of any
category that consistently generate 100 to 600 million impressions.
Combining case histories for 2014 and 2015, Campbell has created a total of
2,038,716,083 impressions on twitter and 9 billion in Times Square w NASDAQ.
Campbell’s #SocialPR strategy creates an authentic model that is impossible to ignore.
On social media, the advertisement is part of the process, because it is not to a viewer; it
is to a user. The person actively controls every moment, scrolling, clicking, and reading
their way through their digital world. When they see something of interest, they
automatically appraise it, because unlike a commercial, they cannot look away or tune it
out. It is right in front of them, and they must make a decision. Campbell’s approach is
tailored to ensure that what she pushes through her networks allows for the placement of
a corporation within the network without coming off as mere filler to the user. The
message is reliable and immediately imprints with the user.
The #SocialPR model has been built upon handcrafting and maintaining foundational
personal networks and then individualizing the most effective channels to market content
for each cause. These networks are then molded to fit the channel. Melding these
seemingly separate entities together (that have already earned the trust of their followers)
forms influential and guiding “thought leaders” such as C-Suite, NGO directors, and top
academics.. The #SocialPR model is iterative. Every accomplishment boosts all of the
umbrella networks’ reputations, strengthening them so that Campbell can mold them into
even stronger influential forces in future campaigns.
In these movements, Campbell calls upon her background of over twenty years spent in a
public relations global agency career to establish social touch points through “shareable
moments”. Her status as a “connector” is forged through her created ecosystem of
thought leaders that are invested in one another and whose causes support and build upon
each other. Their earned-influence personal brand platforms are built on peer-to-peer
community ecosystems, branded hashtag campaign orchestration, and strategizing
through the #SocialPR network. This one of a kind model successfully drives hashtag-
driven marketing brand campaigns, i.e. P&G #LIKEAGIRL’s platform. Case History
Summary to follow and detailed stats for each upon request.

2.
2015 Hashtag Campaign Impressions Summary
2015 Total Impressions: 1,488,630,748
Avg. 9,7897,559 per event
Total Tweets: 122,087
Avg. 8,047 per event
Total Contributors: aprox. 63,693
9minus 3 events N/A)
Avg. 5,359 per event
Total Accounts Reached: 258,087,791
Avg. 16,702,422 per event
Summaries of 2015 Case Histories To Date 1
The Harry Walker Speaking Agency First Month Effort
Powerful Influencer Hashtag Launch Report announcing Bono & Former Israeli PM exclusive
content, Wikipedia CEO interview on HWA You Tube channel & former Twitter CEO as a new
client - July 29, 2015
Hashtags - #TPO - #HWAspeaks - #HWAspeakers - #HWAspkr
Total Tweets – 1377
Total Contributors – 650
Total Twitter Accounts Reached – 7,779,392
Total Impressions – 17,167,363
Tribeca Disruptive Innovation Awards & Anti-Summit with Tribeca Film Festival
April 23-24, 2015
Total Tweets: 47,225
Total Contributors: 17,680
Total Accounts Reached: 112,039,584
Total Impressions: 583,199,051
Presented In Partnership with UN Global Compact - #GDLE2015
United Nations Headquarters
Technology, Women, and People With Different Abilities
Millennials Making Global Impact
Inspirations Unpinned
May 21, 2015
Total Tweets – 6,759
Total Contributors – 642
Total Accounts Reached – 6,695,574
Total Impressions – 150,819,452

3. United Nations Impact Leadership “Women, Technology, and Social Innovation:
Creating The Future of Inclusive, Sustainable Economies”
March 25, 2015
Total Tweets —10,017
Total Contributors — 32,966
Total Accounts Reached: 13,689,909
Total Impressions: 136,767,033
Global Event 9 Movie Screening & High Level Policy Summits
Client: Jeff Skoll’s Participant Media & Fox Searchlight Pictures
Website: EProvStudio.com
Ireland, England, Washington, New York, Brussels
Aggregated to May 13, 2015
Total Tweets – 7,207
Total Contributors – 3,952
Total Accounts Reached – 17,801,749
Total Impressions – 119,622,885
Oppi Festival - A Global Learning Festival
New York City
May 15th – 16th
Total Tweets - 13,929
Total Contributors — 1,314
Total Accounts Reached — 8,280,734
Total Impressions — 118,275,683
Social Media Weekend
New York City
Sponsored by: Sree Sreenivasan - Chief Digital Officer, Metropolitan Museum of Art
Twitter Social - #smwknd
June 19th – June 20th, 2015
Total Tweets – 10,100
Total Contributors – 1,492
Total Accounts Reached – 8,922,358
Total Impressions – 109,159,028
The Boston Film Festival Sponsors #TheVoiceBoston NBC & OTB Festival
Twitter Campaign Boston
July 15th, 2015
Twitter Campaign
Total Tweets – 10,215
Total Contributors – 3,624
Total Accounts Reached – 52,907,247
Total Impressions – 99,165,325

4.
The Voice NBC BFF Event
Instagram Campaign #TheVoiceBOSTON - #BFFtheVOICE - #BFFVoiceNBC
Posts – 85
Comments – 1701
Likes – 27,832
Contributors – 26
Reach – 227,956
Total Impressions – 557,202
Rubin World Education – Month to Month Article Support
May, June, July 2015
Total Tweets – 3,279
Total Contributors – 261
Total Accounts Reached – 3,420,899
Total Impressions – 43,205,828
City Kids NYC Foundation
City Kids Sell Keith Haring Liberty Banner Event at Statue Liberty 4th of July
July 1st – July 5th Launch
Total Tweets – 3,946
Total Contributors – 1,642
Total Accounts Reached – 7,329,958
Total Impressions – 40,751,603
Games For Change – European Festival #g4ceurope in Paris
June 15, 2015
Total Tweets – 1088
Total Contributors – 363
Total Accounts Reached – 6,041,434
Total Impressions – 24,787,237
The Boston Blades
CLARKSON CUP 2015 Tournament – Toronto, Ontario, Canada
March 6th – March 10th 2015
Total Tweets - 4,406
Total Accounts Reached - 5,753,296
Total Impressions - 20,804,630
One Ocean UN Symposium
United Nations Headquarters
March 5th 2015
Total Tweets - 741
Total Accounts Reached — 1,146,409
Total Impressions — 13,291,476

5. Impact Leadership United Nations – July 8th 2015
Incomplete Social Reporting – event hashtag #Action2015 not tracked
Aggregated from July 22nd 2015 –
Total Tweets – 1500
Total Contributors – 441
Total Accounts Reached – 4,854,209
Total Impressions – 7,809,053
Games For Change – Twitter Account Activity
June 22nd – July13th 2016
Total Tweets – 298
Total Contributors – 150
Total Accounts Reached – 1,425,023
Total Impressions – 3,247,899
2014 Event Summary
Total 2014 Impressions: 650,085,335
9 days client exposure on NASDAQ Billboard&Tower 25 x’s 1billion impressions a day
Avg. 137,515,418 per event 108,347,555
Total Tweets: aprox. 20,444 23,684
Avg. 5,111 per event 3,947
Total Contributions: aprox. 6,3826,667
Avg. 1,596 per event 1,111
Total Accounts Reached: aprox. 47,777,594 52,005,158
Avg. 11,944,399 per event 86,677,526
Claudia Chan #SHESummit 3 day Conference/85 Speakers
June 5th – June 13th 2014
Total Tweets – 11,231
Total Contributors – 2,329
Total Accounts Reached – 20,883,739
Total Impressions – 197,882,390
University Of Oxford’s “Women In The World Economy” #PowerShiftForum
Date: Nov 9-10 2014
Location: Oxford University
This event was combined with The She Summit for a total of 300 Million Impressions
Power Shift Forum #SDG Petition Presented at The United Nations
Total Tweets - 240
Total Contributors - 85
Total Accounts Reached – 1,227,564
Total Impressions – 5,023,665

6. The Boston Film Festival September 2014
Total Tweets – 3,506
Total Contributors – 1,943
Total Accounts Reached – 5,937,341
Total Impressions – 38,879,280
Conversations With Men: Wall Street And Finance
"Engaging Men In Moving More Women Up In Leadership Positions"
The New York Times Headquarters December 8th, 2014
Total Tweets – 596
Total Contributors – 110
Total Accounts Reached – 956,514
Total Impressions – 13,300,000
Nasdaq #IgniteYourAmbition Holiday Times Square Billboard Campaign
Featured 7 clients and social efforts generated social generated 200 million impressions
and Nasdaq Tower & billboard exposure valued over a a billion impressions during
the 10 day campaign.
Tweet-chat for TEDMED Jay Walker APP launch w Michelle Obama’s @LetsMove
Campaign
Partnership for a Healthier America (PHA) hosted an hour-long Twitter Chat w/ Del
Monte, Let’s Move!, the Food Network, Advocate Kelly Le Brock and No Kid
Hungry. July 31, 2014
Total Tweets - 3,000
Total Contributors – 200
Total Accounts Reached – 3,000,000
Total Impressions – 95,000,000
Thank you For Your Consideration
Donnetta Campbell
646.532.1512
DonnettaCampbell@Me.com
Areas of Expertise:
~Orchestrates Corporate and Personal Brand Digital Platforms
~Architecture of “Peer to Peer” Community Eco-Systems
~Creates Social-Fueled Hashtag Marketing Campaigns (100-600 Million Impressions)
~Creating Unique Engagement Models That Convert Viewers to Users
~Curated Events 2015 Pop Up Communities
~Amplifying Personal & Corporate Brands Through #SocialPR
Biography & References http://bit.ly/DCBio