1. Donnetta Campbell Biography
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"#SocialPR Strategist”
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Orchestrates Corporate and Personal Brand Platforms, “Peer to Peer” Community
Eco-Systems and Branded Hashtag Campaigns
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"Donnetta Campbell is a MarCom expert for the ‘digital influencer’age. She un-
derstands intuitively the value of personal networks, content marketing and how people
can build strong personal/professional platforms. She knows how to expand the influence
digitally of high-level executives and leaders - think C-Suite, NGO leaders, leading aca-
demics. She is a consummate 'trusted advisor' to very senior big thinkers. Her approach
to influencer marketing will grow in value over the next 5 years and more.”
~John H Bell ** Founder & Global Managing Director Social@Ogilvy
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“Her professionalism, skill, and dedication to excellence are unparalleled. As a marketer,
she can take just about any campaign and turn it into a cultural movement.”
–Josh Machiz, Director of Integrated Marketing at NASDAQ
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Donnetta Campbell is a social media and public relations hybrid for the "di-
gital influencer" age that resolves the disconnect in this multi-generational conver-
gence. She understands the value of maintaining and building personal networks,
how to best market content through these channels, and how people can build
strong personal/professional platforms, especially as it applies to expanding the digi-
tal influence of high-level executives and thought-leaders (such as C-Suite execu-
tives, NGO directors, and top academics). Donnetta is a consummate, go-to, trusted
advisor for senior thought leaders invested in scaling their ideas to achieve maxi-
mum impact. Her approach to influencer marketing is iterative, growing deeper
and stronger with every new accomplishment.
Campbell's background includes more than twenty years in a public rela-
tions global agency, working in top tier firms, with a focus in the healthcare and
corporate leadership track. She is a "super connecter” specializing in earned-in-
fluence personal brand building and corporate digital platforms through her unique
model of #SocialPR. Today's leaders must be connected to consumers, clients, col-
leagues, and media—with social touch points across all mobile and social platforms.
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2. Campbell designs “shareable moments” in creative social communities. Since
2010, she has been building curated approaches and is well ahead of the industry's
shift into "thought leadership." She has built an ecosystem of thoughtful leaders
who are invested in one another to raise collaborative engagement capabilities. She
orchestrates real-time live and virtual events and drives them through Twitter cam-
paigns which consistently generate 100 to 600 million impressions.
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Campbell is one of the few experts creating successful “Hashtag-Driven
Marketing Brand Campaigns” ( i.e. P&G #LIKEAGIRL platform) and she fuels
these campaigns by matching the right influencers. Her social arsenal has made the
landscape fun, and, even at the early stages (seen in the case history link), the results
resonate exponentially across a diverse set of topics and channels.
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Her models are built on gamification and “next-gen" affinity marketing to
digitally expand empowerment advocacy campaigns. This creates a consumer base
that engages ten times more often, producing opportunities for dynamic leaders to
find high profile "moments in time" that lead to an influx of relevant and influential
followers.
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Honors & Boards
#SocialPR & Digital Disruptor in Residence for the Tribeca Disruptive Innovation Awards (part
of the Tribeca Film Festival) bit.ly/TDIAdisruptorDC www.TribecaDisruptiveInnovationAward-
s.com !
2015 #TDIA Fellow for the Tribeca/Harvard Disruptor Foundation bit.ly/TDIAfellowDC
Lead Social Media Evangelist UNTF & The International Alliance for Women (TIAW World of
Difference 100 Awards) http://www.tiaw.org/
Representative and Director for Global Media and Communications Foundation for the Support
of the United Nations (FSUN-UNO)
Member, Global Advisory Council IMPACT Leadership 21 (ECOSOC)
www.impactleadership21.com
Member, Global Advisory Council GDLExchange (UN Global Compact) www.GDLExchange.-
com
Global Partnerships Forum Board of Advisors http://partnerships.org/about-gpf/advisory-board/
Board of Directors for BetterWorldWireless https://www.betterworldwireless.co
Board of Advisors Boston Film Festival http://bostonfilmfestival.org/
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3. Current Projects/Clients/Industry References
Current Clients* ~ Available for reference**
Full letters of reference can be seen on Linkedin www.linkedin.com/in/donnettacampbell
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March ~ April 2015
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Diane Brady **
Senior Editor/Content Chief Bloomberg BusinessWeek, The Wall Street Journal
“Donnetta is a fabulous connector whose reach ranges from the urban arts crowd to di-
plomats and academics. I'm always curious to hear what's on her radar and get her
views on the social media landscape.”
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Kelly Courtney* **
Senior Communications Strategist at Massachusetts Institute of Technology (MIT), Pipe-
line Co-Founder
“Donnetta is a power connector. She is a magnet for thought leaders across many in-
dustries and disciplines and has a superior ability to quickly assess and create mutually
beneficial relationships between people and businesses. “
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Maggie Berry* **
Founder of Women In Tech and Executive Director for Europe at WEConnect Internatio-
nal
“Donnetta is a #SocialPR guru and has been successfully supporting our communica-
tions on Twitter. Our follower numbers have been increasing steadily and she’s been
helping us to have great engagement with a wider Twitter community than we’d reach
(or even find) on our own. She’s always pushing our boundaries around our social me-
dia use and keeps us in the loop with new online innovations. She’s a valuable part of our
team and I’m really pleased to have her working with us!”
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Sue Lawton* **
Global expert on women and enterprise Global Board of CCLEF (Commmonwealth
Children's League Education Fund) and founder of WEConnect International
“Donnetta is a networker par excellence. A digital expert and people professional she
shares her knowledge and grows the economic community for women entrepreneurs dri-
ving opportunity and opening doors for all.”
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Craig Hatkoff * **
Co-founder at Tribeca Film Festival
“Donnetta is a maverick when it comes to social media, PR and just connecting people. A
whirling ball of energy who delivers.”
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4. Julie Anixter* **
Chief Learning Officer, RELEVENTS, Commercial Innovation Leader, Co-Founder, In-
novation Excellence
“Donnetta Campbell blends PR, Social, Strategy, and Exponential Network building like
no-one else. Being part of her world, working with her at TDIA, Innovation Excellence
and RELEVENTS, and seeing the results happen is a privilege. She is my trusted advisor
and go-to person for relevant PR/Social.”
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January 2015
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Geoffrey Glaser* **
Sr. Director SAP US Healthcare Marketplace
“Donnetta Campbell has separated herself from the pack of marketers and social media
publicists by executing and aligning herself as a true partner for results. I value the ex-
pertise that Donnetta brings to organizations that I am aligned with and very proud to
have benefitted from her professionalism and network of executives. They have materially
made an impact. I appreciate her business acumen and collaborative style. If businesses
and professionals are looking to align themselves with a peer that can help them
achieve goals, Donnetta is that person. I look forward to our continued professional re-
lationship and the results that it will bring.”
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Elizabeth Isele* **
Seniors 50+ and Intergenerational Entrepreneurship Expert
Advisor to The White House, the US Congress, the Clinton Global Initiative (CGI-Ame-
rica), the EU Commission on Entrepreneurship, the OECD, the Federal Reserve, the
CDFI Fund, the Gerontological Society of America (GSA), and the World Health Organi-
zation's (WHO) Age Friendly Cities initiative
“I have worked with many, many media and marketing gurus throughout my 50+ year
professional career, and I can say without any reservations whatsoever that none of
them can hold a candle to Donnetta’s knowledge, expertise, and generosity of spirit—
not to mention her joie de vivre. She’s a true gem, and we are fortunate that she has taken
eProveStudio under her evangelical wings.”
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August ~ December 2014
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Lisa Petrilli* **
Forbes Top 50 Social Media CMO, Leadership Contributor HBR
"Donnetta has, quite simply, one of the most brilliant strategic and creative minds in the
world of marketing. Her ideas are invaluable, her passion for her work is tireless, and
her commitment to her clients and their success is absolute. It is a true gift to call her a
colleague and friend. She has my highest recommendation!"
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Sevi Simavi* **
CEO, Cherie Blair Foundation For Women
"Donnetta is a top strategic communications and PR expert. She simply gets social media
and community building. She is highly innovative and can think both in and outside the
box. Very dynamic, on point, and a delight to work with."
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Georgia Dienst* **
Program Manager at Google
"Donnetta is a passionate, driven, and pro-active professional. Her incredible energy and
dedication to her work are unparalleled. During my time at Google I was lucky to work
with her and witness her deep knowledge of the social media space as well as strategic
approach to online marketing. I can highly recommend Donnetta to anyone looking to
win in social media and web marketing!"
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Robin Dawson* **
Executive Director at Boston Film Festival
"Donnetta Campbell provided outstanding results for the 30th Boston Film Festival. She
is informed, detail oriented, creative and tireless in her work. Donnetta is a dedicated
professional whose expertise will impact any companies' growth. Her contribution to the
film festival has been significant to advancing our visibility. Donnetta is an innovator!"
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Professor Linda Scott* **
DP World Chair for Entrepreneurship and Innovation
University of Oxford"
"I do recommend you create an online community with Donnetta. I have been glad I
made that jump, and we have some exciting projects that are highly collaborative. I
would be fine for her to share with you the path that we have followed to get your arms
around her #SocialPR model."
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Jonathan Salem Baskin* **
Forbes, Ad Age President at Arcadia Communications Design
"I've worked with Donnetta on developing brand positions and engaged communities for
commercial and non-profit clients, and she has shown an incredible, consistent and, the-
refore, valuable combination of skills: Deep knowledge of her domain, informed judg-
ment, boundless energy and enthusiasm, and a true moral compass. I would work with
her again in an instant.”
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6. Mary Jane Walker* **
EVP, Corporate Healthcare at Weber Shandwick
"As a ‘quiet’ agency asset, Donnetta has proved (time after time) an incredible re-
source from media strategy to media pitching. My previous firm, Robinson, Lerer &
Montgomery (a top strategic firm) was very pleased with every project she worked on.
She covered the media work for years for Pfizer (Corporate Communications/CEO media
work) and the client was always happy with the process and results. From press confe-
rences to delicate media situations-- her keen instinct and solid results with crucial edi-
tors always made the agency look good."
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Jeanne Mariani Sullivan* **
Starvest Partners ASTIA
Board Member at Women's Leadership Board, Harvard Kennedy School
"Donnetta is tireless, clever, knowledgeable. She understands the big picture AND the
nuances of the social media labyrinth and achieves success in campaign after
campaign."
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Anne Ravanona* **
CEO Global Invest Her, President Women Entrepreneurs Network (WENglobal)
"Donnetta is a true expert in Social Media strategies and building global communities
online. She has helped us build our social media presence through targeted campaigns on
twitter, Facebook and Linked In. Donnetta works very fast and her results are outstan-
ding. Within a couple of months, we increased our followers on Twitter nearly 5 fold
and are still growing."
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Carolyn Hardy* **
Senior Advisor Private Sector Partnerships, United Nations Trust Fund to End Violence
Against Women
"Donnetta is a smart and strategic marketing guru. She has an excellent grasp of bran-
ding, digital content and social media. She is usually in front of the next innovation and
is a strategic and passionate connector of people and brands for good causes. She is
authentic and genuine in her deals and a warm and generous collaborator with a wide
network."
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Alexa Roscoe **
Founder, The Social MBA; Forte Fellow, Said Business School, University of Oxford
"Donnetta is a constant source of inspiration. I connected with Donnetta through my
work as a Private Sector Advisor at CARE International, where I was focusing on wo-
men's economic empowerment. I was impressed by her ability to rise above generalities
about women's empowerment and frame the issue in a way that was clear, engaging,
and hugely compelling. We need more people like Donnetta to get these important issues
heard."
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7. June ~ August 2014
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Becky Fishman*
Branding and Outreach Coordinator | Entrepreneurship Centre & Skoll Centre for Social
Entrepreneurship
"Just a very quick email to say WOW and THANK YOU for the work you did with the
@SkollCentre and @OxfordECentre twitter accounts over the past week or so! Great to
see the boost in followers and traction for both, but especially for the ECentre, much
needed."
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Stuart Walters* **
Marketing Manager – Social Media
Saïd Business School
University of Oxford
"Before I disappear off into the distance I thought I’d share with you the reach so far the
#PowerShiftForum hashtag has achieved, thanks mainly to the efforts of Donnetta and
her connections - (thank you!) we have so far reached 444,809 accounts with 19,255,941
impressions – yes, that’s just shy of 20 million impressions!!"
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Maureen Farrell **
Reporter, MoneyBeat at The Wall Street Journal
"Donnetta's a brilliant publicist! She's very smart about understanding why a certain
story is important and helping her clients bring all the right facts and information to
the fore. I always enjoy working with her!"
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Adam Bell **
“O” Magazine, Managing Editor
“I can say without hesitation that Donnetta is the hardest working, most innovative per-
son in the PR space right now. My foundation couldn't have achieved the level of recog-
nition it did without her. “
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Gary Rivlin **
Reporting fellow, Nation Institute's Investigative Fund
“You want something done, enlist Donnetta to your cause. Tireless, persuasive, and very
well connected, she's very good at getting busy people to do things that they didn't think
they'd make time to do by appealing to the importance of the causes she takes up.”
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Lori Randall Stradtman **
Consulting Online Reputation Expert, Social Media Marketing Strategist, Published Au-
thor for Wiley Publishing
"Donnetta is a tireless, inspired, trustworthy, and savvy Public Relations professional.
Her network of PR professionals, both in the New York City area and online, is impres-
sive.”
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8. Pamela Reid* **
President at University of Saint Joseph
"Donnetta brings great energy, enthusiasm and hard work to a project. The positive
energy she generates is palpable."
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Amir Dossal* **
Founder & Chairman at Global Partnerships Forum
"Donnetta is amazingly savvy at developing global strategies. She clearly sees linkages
across sectors, and knows how to package form and substance - a rare quality! Moreover,
she has a great personality.”
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!Recent & Current Projects & Advisory Roles ~ TDIA SocialPR, Arcadia Communications Design co-
founder http://arcadialab.net, #OrangeURWorld UN Trust Fund, Nasdaq #Igniteyourambition & Social
Bell, Participant Media/Fox Pictures with EProvStudio,s 10 market summit/premiere for The Second Exotic
Marigold Hotel, Conversations With Men, University of Oxford Power Shift Forum (Case History), Global
Fund For Women, Catapult, British Education Foundation, Walker Health Labs, WEConnectEurope, Glob-
al Partnerships Forum, SheSummit (Case History), Professor Linda Scott DoubleXeconomy (including
“Walmart Women Entrepreneurs Project [Case History] & Exxon Women’s Data Project with 12 multina-
tional corporations), Weber Shandwick, UN Trust Fund, TedMED/Abbott Global Health Policy Events,
ASTIA Fueling & Funding Women, Tribeca Disruption Awards for LabTV ‘14, SayNOUnite Campaign,
WomenInTech, BarcelonaTedX, International Women’s Forum, Women In Banking, Impact Leadership UN
Event, Michelle Obama’s Partnership for A Healthier America (Case History). THERE also supports UN
Women's Knowledge Gateway for Women's Economic Empowerment platform through development of
structured discussions for clients on the platform; live streaming of events and promotion of the platform
where possible.
2015 Curated Events ~Oppi Festival, TDIA Social Disruptor Panel, ECOSOC UN Impact
Leadership "Women, Technology and Sustainable Economy: CREATING Innovative Paths to Global
Peace”, SHEsummit with Claudia Chan, Conversations With Men, UNDP Global Diversity Leadership
Exchange, Tribeca Disruptive Innovation Awards & Anti-Summit with Tribeca Film Festival, EProvStudio
with Participant Media & Fox Searchlight Pictures Global Summits for The Second Exotic Marigold Hotel,
Global Partnerships Forum, UN Events
Sample of Twitter Sr. Thought-leader Eco System ~ @kellycourtney @Tffdisruptive @Kline_Maureen
@create Relevents @offwhites @disruptorfound @hillary4boomers @Chatkoff @IrwinKula @Womenin-
tech @WEConnectEurope founder @MaggieBerry @SueLawtom @proflindascott @OxfordSBS @Dou-
bleXeconomy @SkollWorldForum @oxfordecentre @gianna212 (VC Jeanne Sullivan) @eProvstudio
@Astia @bigalicenyc @Asalvaire founder @tedxbarcelona @TedxBarcelonaedu @machiz @NASDAQ
@GeorgiaDienst @SolveforX @Google @TDIA @Chatkoff @julieanxiter @Impact21L @janetSalazar
@constanceJpeak Journalists @jonathanSalem @helianeolen @Rebeccago1dberg @LabTVcuriousity
@JayWalkerimagine @davidhofmanCA@globalinvesther @Anneravanona @UN_Women @Afalth @Car-
olynAhardy @Partnershipsorg @AmirDossal @jacquespiverger @bostonfilmfestival @bostonblades
@digitmurphy @hilaryknight @ivakaufman @OceansSDG @healthyocean30 @oceansalliance for
@UN@CSRCooperative @cicihol @GelbVa @MediaMJwalker @ivaKaufman
Impressions Case Histories Link http://bit.ly/SocialPRCaseHistories
2015 Curated Events Link http://bit.ly/CuratedEvents
Donnetta Campbell 646.532.1512 donnettacampbell@me.com Website http://about.me/donnetta.-
campbell ~ experience my #community http://youtu.be/Sg1vgQRY9r4 & RT w/ @DCBYGBounce
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