Doug Devitre present Email Marketing On Steroids to the realtor association professional development directors (RAPDD) in Wichita Kansas.

4. Problem #1 Junk Email
Problem #1 Junk Email
[34,543,345]
[34 543 345]

5. Problem #2 Email Messages We Send
Problem #2 Email Messages We Send

6. Problem #3 Email Server
Problem #3 Email Server
Email Email
Server Server
1. Server says SPAM
2. Wrong email
Email Email
1. Software says SPAM
1 Software says SPAM
address Software Software
2. Filtered to junk mail
3. Server time out
3. User never opened
p
Outlook Gmail Outlook Gmail

7. Problem #4 Too Many Emails
Problem #4 Too Many Emails
(45,323,534,322,243)

8. Problem #5 Unsubscribe
Problem #5 Unsubscribe

11. The Ultimate Email Marketing Piece
The Ultimate Email Marketing Piece
Add hyperlinks
Add hyperlinks
Add video to email
Add PDF to email
Add PowerPoint presentations to email
Create the blog post of class
The ultimate email marketing piece

13. Ctrl + A
+ A Ctrl + C
Ctrl + C Ctrl + X
Ctrl + X
Ctrl + V
Ctrl + V Ctrl + Z
Ctrl + Z Ctrl + K
Ctrl + K

14. Ctrl + A
+ A
Select All
Select All

15. Ctrl + C
Ctrl + C
Copy

16. Ctrl + X
Ctrl + X
Cut

17. Ctrl + V
Ctrl + V
Paste

18. Ctrl + Z
Ctrl + Z
Undo

19. Ctrl + K
Ctrl + K
Create a Hyperlink
Create a Hyperlink

21. www.YouTube.com
www.YouTube.com
Create profile
•
Design the Channel
•
Upload video
Upload video
•
Marketing videos
•
Playlists
Pl li t
•
Favorites
•
Subscriptions
•
Custom video players
•

22. Create a YouTube profile
a YouTube profile
• Select username
Select username
• Enter password
It so
It so
EASY

23. Upload Video
Upload Video

24. Marketing Videos
Marketing Videos

25. Link to Email Message
Link to Email Message
Link to
http://www.youtube.com/
watch?v=pT7XslW5F8s

26. Post to Blog Entry
Post to Blog Entry
HTML Editor

28. PDF Marketing
PDF Marketing
Create the flyer
Create the flyer
Make PDF
Make PDF
Upload PDF to Box.net
Upload PDF to Box net
Create hyperlink of PDF
Create hyperlink of PDF
Post to email marketing
g

29. http://sourceforge.net/projects/pdfcreator/
1.
2.

30. Print Document as PDF
Print Document as PDF
1.
2.
3.

31. www.Box.net

33. Make Hyperlink
Make Hyperlink
1.
2.

34. http://www.blockposters.com

36. PowerPoint Presentations
PowerPoint Presentations
Create a Upload to Post to
PowerPoint Slideshare social media
Embed into
Link to email
website
b it

37. Create a PowerPoint
Create a PowerPoint
Save as .PPT file
Version 97‐2003

38. Create a Profile
Create a Profile

39. Upload Presentations
Upload Presentations
1.
2.
3.

40. Share PowerPoint
Share PowerPoint
3.
1.
2.

41. PowerPoint Hyperlink
PowerPoint Hyperlink
Copy Hyperlink
Copy Hyperlink
http://www.slideshare.net/dougdevitre/improving‐the‐
transparency‐of‐realtor‐associations‐presentation

43. Why Create a Blog Post?
Why Create a Blog Post?
• Every post about a class is
Every post about a class is
its own web page
• Web pages can be
Web pages can be
inserted as hyperlinks
• Vid
Video, audio, PowerPoint,
di P Pi
pictures, and forms
• Receive updates by RSS
reader or email

44. The Ultimate Email Marketing Piece
The Ultimate Email Marketing Piece
YouTube video
YouTube video
Course flyer
C fl
Registration
Additional Resources

45. 非常感謝, どうも, shukrān, tak,
Merci, danke, ευχαριστώ, mahalo, grazie,
M id k ώ hl i
Dzięki, спасибо, gracias, Thank you!
http://www.DougDevitre.com