One Touch Tech Resources 03/21/2011 09:00 AM - 10:30 AM Lone Star Ballroom A3 & A4, Conference Center Second Floor Online resources are a powerful association management tool. Harness that power and organize your online resources so you can find what you're looking for in seconds rather than hours. Learn which online resources to turn to first so you can devote your time to address member needs. You'll leave with a toolbar that acts as an online table of contents for all REALTOR association communication, social networks, and online resources. And you can share this toolbar with your members to enhance their time management as well.

1. One Touch Online Resources
@DougDevitre, e-PRO, ABR, CRS, CIPS, GRI

2. http://blog.nielsen.com/nielsenwire/online_mobile/what-
americans-do-online-social-media-and-games-dominate-activity/

3. http://blog.nielsen.com/nielsenwire/online_mobile/what-
americans-do-online-social-media-and-games-dominate-activity/

4. How much time
do you spend
searching?

5. How long does it take you
to find your homepage?

6. How long does it
take you to find
a blog post?

7. How long does it take
you to find your
Facebook page?

8. How long does it
take you to find
association tweets?

9. How long does it
take you to find a
YouTube video?

10. How long does it take
you to find useful
presentations?

11. 5 minutes to find
good content X 5 times =
25 minutes per day

13. http://www.youtube.com/
watch?v=iWd9fAEkH_w

14. http://ypnlounge.blogs.realtor.org/2011/03/15/take-aways-from-the-nar-issues-
conference/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed
%3A+ypnlounge+%28YPN+Lounge%29

15. http://www.slideshare.net/NARResearch/
mortgage-delinquencies-by-state

16. SlideShare ZipCast

17. SlideShare ZipCast

18. Do you have to be a
content creator to
provide value?

22. http:/REassociations.OurToolbar.com

23. Toolbar Considerations
• Works best on Firefox and Internet Explorer
• NAR content organized by category
• All local associations with 500+ members
• Research of content may not be included
• Firewall may prevent from proper download

24. Toolbar@DougDevitre.com
to request an update

25. http://Conduit.com

26. Content Management
NAR Home Blog Facebook Twitter YouTube Slideshare
State Home Blog Facebook Twitter YouTube Slideshare
Local Home Blog Facebook Twitter YouTube Slideshare

29. Links vs. RSS Feeds

30. Every social media
profile creates a URL
http://twitter.com/DougDevitre

31. Blog Category Links
• http://dougdevitredelivers.com/category/event-recaps/
• http://dougdevitredelivers.com/category/agents/
• http://dougdevitredelivers.com/category/instructors/
• http://dougdevitredelivers.com/category/realtor-associations/
• http://dougdevitredelivers.com/category/brokers/
“Categories help you micro-niche your blog.”

32. Every social media profile
creates an RSS feed
1. http://www.youtube.com/rss/user/movewithdoug/videos.rss
2. 3.

33. Example RSS Feeds
• Blog
• Category of blog posts
• YouTube videos
• SlideShare presentations
• Podcast audio files
• Favorite websites on Delicious
• Twitter stream
• Flickr photos

34. http://budurl.com/
trackprofiles

35. http://www.youtube.com/rss/
user/movewithdoug/videos.rss
http://YouTube.com/MoveWithDoug

36. http://www.slideshare.net/rss/
user/dougdevitre/presentations
http://SlideShare.net/DougDevitre

37. http://twitter.com/statuses/
user_timeline/8571172.rss
http://Twitter.com/DougDevitre

38. Example RSS Feeds
• http://feeds.delicious.com/v2/rss/dougdevitre?count=15
• http://www.slideshare.net/rss/user/dougdevitre/presentations
• http://www.slideshare.net/rss/user/dougdevitre/favorites
• http://www.youtube.com/rss/user/movewithdoug/videos.rss
• http://twitter.com/statuses/user_timeline/8571172.rss
• http://api.flickr.com/services/feeds/photos_public.gne?
id=28116669@N03&lang=en-us&format=rss_200
• http://friendfeed.com/dougdevitre?format=atom

39. Blog Category RSS Feeds
• http://dougdevitre.com/category/event-recaps/feed
• http://dougdevitre.com/category/instructors/feed
• http://dougdevitre.com/category/realtor-associations/feed
• http://dougdevitre.com/category/agents/feed
• http://dougdevitre.com/category/brokers/feed

40. http://DougDevitre.com/AEI

43. http://www.komodomedia.com/
download/#social-media-mini-iconpack

46. Example RSS Feeds
• http://feeds.delicious.com/v2/rss/dougdevitre?count=15
• http://www.slideshare.net/rss/user/dougdevitre/presentations
• http://www.slideshare.net/rss/user/dougdevitre/favorites
• http://www.youtube.com/rss/user/movewithdoug/videos.rss
• http://twitter.com/statuses/user_timeline/8571172.rss
• http://api.flickr.com/services/feeds/photos_public.gne?
id=28116669@N03&lang=en-us&format=rss_200
• http://friendfeed.com/dougdevitre?format=atom

48. Twitter

49. HootSuite

50. Twitvid

51. Twazzup

52. YouTube

53. Google Applications

54. Reputation Management

55. Link Shorteners

57. Communication Tasks
• Copy link, paste link
• Copy code, paste code

58. How much are YOU worth per hour?
58

59. Staff Time Per Hour
• $10/hour entry level assistant
• $25/hour membership coordinator
• $50/hour book keeping
• $75/hour department head
• $100/hour REALTOR® Association Executive
Are figures are based on assumptions

60. 60

62. http://www.realtor.org/prodser.nsf/
products/141-350?OpenDocument

64. More Resources
• http://Twitter.com/DougDevitre
• http://Linkedin.com/in/DougDevitre
• http://Facebook.com/DougDevitreDelivers
• http://SlideShare.net/DougDevitre
• http://YouTube.com/MoveWithDoug