Social Media Plan Of Action For Real Estate Brokers
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Doug Devitre presents his Social Media Plan Of Action For Real Estate Brokers and how to build organizational value using low cost methods to the Greater Tampa Association of REALTORS.
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Social Media Plan Of Action For Real Estate Brokers
- 1. Social Media Plan of Action for Brokers “Building Organization Value Using Low Cost Methods” By Doug Devitre
- 2. Broker Social Media Plan of Action Broker Social Media Plan of Action Create Integrate feeds Integrate feeds Budget accounts Assign Tracking Broker manual responsibilities performance f policy
- 4. Your Return on Investment Your Return on Investment Value Vl Cost Ct
- 5. Budget Item Resource Set up Fee/mths. Snag‐It S It www.TechSmith.com T hS ith $49 N/A Camtasia www.TechSmith.com $299 N/A Fujitsu ScanSnap www.NewEgg.com $450 N/A Adobe professional Included N/A Efax www.Efax.com $0 $15 Self‐Hosted WordPress blog g www.GoDaddy.com y $ $80 $ $5 Digital video camera www.FlipVideo.com $199 N/A Podcast www.Hipcast.com $0 $10 Digital Camera www.NewEgg.com $300 $ N/A USB video camera www.Logitech.com $100 N/A IDX solution www.Wolfnet.com $700 $150 Total $2177 $180
- 7. Camtasia
- 12. Podcast
- 14. Create Social Media Accounts Create Social Media Accounts
- 15. Create these accounts Create these accounts Google Accounts • www.WordPress.com • www.FeedBurner.com • www.WidgetBox.com • www.Linkedin.com www Linkedin com • www.Twitter.com • www.Flickr.com • www.Box.net www Box net • www.FaceBook.com • www.FriendFeed.com • www.SlideShare.net • www.Plugoo.com • www.YouTube.com • http://Del.icio.us • www.MyBlogLog.com •
- 16. Appendix A Social Media Template Appendix A – Social Media Template You Work Contact Summary Education About Me Personal Experience settings Activities & Associations Positions Websites Summary Movies Societies Additional Honors Summaries Phone #s Interests Music notes Specialties Email Activities Books Influences
- 17. Google Accounts Google Accounts www.Gmail.com www Gmail com • http://Docs.Google.com • http://Calendar.Google.com h //C l d G l • http://www.google.com/reader • http://GoogleAnalytics.com •
- 18. Why www.Gmail.com Why www.Gmail.com • Dedicate one email address to all social media Dedicate one email address to all social media sites • Use for Use for – Registrations –PPasswordsd – Notifications – Google alerts – Blog comment approval
- 19. Why http://Docs.Google.com Why http://Docs.Google.com • Collaborate on management documents in Collaborate on management documents in real time • Publish documents to the web Publish documents to the web • Registration forms and surveys • Budgeting • Contact lists • Maps
- 20. Why http://Calendar.Google.com Why http://Calendar.Google.com Embed into website Embed into website • Invite guests • RSS feed SS f d • Types of calendars • – Office schedule – Training – Company events – Birthdays y
- 21. Why http://www.google.com/reader Why http://www.google.com/reader • Supervise online activity by Supervise online activity by subscribing to your own feeds and categorize feeds into folders. and categorize feeds into folders Company Social media Calendar Education News • YouTube • Company • Prospecting • New listings events • FriendFeed • Selling g • Market • Office statistics • Twitter • Blogs by calendar niche • Education • Facebook • Social Media • Downloads • Event recaps Event recaps • Del.icio.us Del icio us • Slideshare
- 22. Why http://GoogleAnalytics.com Why http://GoogleAnalytics.com • Does your site track statistics? Does your site track statistics? – Monthly unique visitors – Favorite links clicked Favorite links clicked – Referring URLs –S t Sent email messages il – SEO keywords
- 24. FREE Become the industry leader Member relationships Member relationships Internal collaboration Knowledge management Recruitment Recruitment Test ideas or products Rank high in search engines.
- 26. Why RSS? Why RSS? Read quickly from several sources Receive information in one location R i if ti i l ti Publish information in several places Publish information in several places One set up required One set up required Maintain loyal consumers y
- 27. Reader vs. Publisher Reader vs. Publisher Reader Publisher • Reads •Write content •Subscribe •Publish •Unsubscribe Unsubscribe •Distribute Distribute
- 28. Ways to View RSS Feed Ways to View RSS Feed •Sent to •Google inbox ib •Yahoo •Newsgator N t Email E il Reader Rd
- 29. Steps to Creating Steps to Creating Blog Select blog Design Create blog Choose name Template settings authors Handling Creating Set schedule Categories comments entries for entries Favorite Adding Managing Marketing Links Widgets risk the blog
- 30. Do you have time to blog? Do you have time to blog?
- 31. Multiple Authors Multiple Authors Broker owner Bk • Managing broker • Transaction coordinator • Marketing coordinator • Administrator • Relocation • Agents •
- 32. Managing Broker Authoring Managing Broker Authoring Motivational quotes Motivational quotes • New policy change • Recruiting messages ii • Industry news •
- 33. Agent Authoring Agent Authoring • Upcoming office events • New listings and open houses • Market statistics
- 34. Staff Authoring Staff Authoring • Service provider changes • Contracts and forms • MLS changes and correspondence p • Marketing manager • Relocation
- 38. Why www.WordPress.com Why www.WordPress.com Create self hosted blog Create self hosted blog • 100% customizable • Embeddable widgets and IDX feed b dd bl id d fd • Built in RSS feed • Pages, posts, and multimedia • Authorized users upload content Authorized users upload content • Easy to use •
- 40. Advantages of FeedBurner Advantages of FeedBurner • Readers subscribe to Readers subscribe to feed by email • Readers subscribe in Readers subscribe in RSS reader • Track subscriber count Track subscriber count • Track multiple feeds within profile within profile • Optimize feed using other social media sites other social media sites
- 41. www.LinkedIn.com www.LinkedIn.com Create profile p • Finding contacts • Add connections • Choose websites • Recommendations • Group discussions • Q&A • Add applications Add li i • RSS •
- 42. Create LinkedIn Create LinkedIn Profile Name, title, industry Name, title, industry • Current position • Past employment Past employment • Education • Summary S • Specialties • Public profile • Key word heavy •
- 44. Finding Contacts on LinkedIn Finding Contacts on LinkedIn
- 46. Recommendations
- 48. Q&A
- 49. Add Applications Add Applications www.WordPress.com www WordPress com • www.Box.net • www.SlideShare.Net Slid Sh • www.Amazon.com •
- 50. Read Network Updates Using RSS Read Network Updates Using RSS
- 51. www.Twitter.com
- 52. www.Twitter.com www.Twitter.com Create a Profile Create a Profile • Follow People • Followers ll • Twitter Feed • Publishing your Twitter feed •
- 53. Create a Profile Create a Profile Name • Username • Picture i • Website • Online bio • Location • Background •
- 54. Follow People • Find people on Twitter Find people on Twitter • Click on Follow
- 55. Followers
- 56. www.Flickr.com www.Flickr.com Create a profile Create a profile • Upload photos • Titles, descriptions, and tags il d ii d • Photostream • Create photo sets • Batch and organize photos Batch and organize photos •
- 59. Titles, Descriptions, and Tags Titles, Descriptions, and Tags • Titles • Descriptions • Tags
- 60. Photostream
- 61. www.Box.Net Create a profile Create a profile • Create folders • Upload files l d fil • Sharing documents by email • and hyperlinks • Embed widget to blog or g g website
- 62. Documents by Folder Documents by Folder Buyers Sellers Marketing Company Broker disclosure Broker disclosure Flyer templates Broker policy manual Buyer presentation Listing contract Postcard templates Referral agreements Buyer agency agreement Listing presentation PowerPoint Training exercises Loan application Homeowner templates Company roster Sample sales contract warranty Business card Company logos Homeowner warranty Condo supplement template Press releases Sellers forwarding Sellers forwarding MLS listing sheet MLS listing sheet Social media Social media address Lock box template Title and survey authorization List of suppliers authorization Flood letter Signs and riders Inspection notice I i i Moving checklist Mi h kli Custom design C di Moving checklist Utility transfer Utility transfer Vendor list Vendor list Relocation package p g Relocation package
- 63. Box.net Folders Box.net Folders • Share documents by hyperlink • Embed folder into blog Share documents by hyperlink Embed folder into blog • Share folders by hyperlink • Folders contain more documents
- 65. Embed Widget to a Blog or Website Embed Widget to a Blog or Website <embed e bed src=quot;http://www.box.net/s tatic/flash/box_explorer.sw f?widgetHash=2t04hfpk40 f? d h hf k &cl=0quot; width=quot;460quot; height= 345 height=quot;345quot; wmode=quot;transparentquot; type=quot;application/x‐ yp pp shockwave‐ flashquot;></embed>
- 66. Facebook Pages for and Groups By Doug Devitre http://www.DougDevitre.com
- 67. Why Use Facebook for Broker? Why Use Facebook for Broker? FREE • Works with email, instant messaging, and RSS • 10% of agents using FB as communication tool 0% f i ii l • Multimedia and extra applications available • Marketing and advertising company benefits • Increase the transparency of company Increase the transparency of company • Young leader participation in brokerage •
- 68. Facebook Page vs. Group Facebook Page vs. Group Facebook Page bk Facebook Group bk • Members join as fans • Members join as members • Fan pages are visible to • Better for group discussions unregistered people • Officers to facilitate and • Better for long term Better for long term regulate discussion regulate discussion relationships • Cannot add extra • Add extra applications applications • Vi i Visitor statistics ii • Li i d 3 000 Limited to 3,000 members b • Message delivered to status • No visitor statistics update, not emails • Message delivered to FB Message delivered to FB • Unlimited number of fans message inbox
- 69. Create a Facebook Page Create a Facebook Page 1. Choose applications at bottom left 2. Select Ads and Pages 3. Create Page 3C tP
- 70. Create a Facebook Page Create a Facebook Page 1. Choose Professional Choose Professional Service 2. Create Page g
- 71. Edit Page Edit Page Profile picture • Basic info • Detailed info • Discussion Boards Discussion Boards • Events • Set up Notes • preferences for • Photos each section Videos • Wall W ll • More applications • Settings g •
- 72. Facebook Page Tools Facebook Page Tools Reviews Notes N Photos Videos Information Discussions Wall Event Calendar
- 73. Benefits of Events of Events • Advertise upcoming Advertise upcoming schedule • Promote registration Promote registration website • See who is vs. who’s See who is vs. who s not attending • Share photos, videos, Share photos, videos, notes, and links of upcoming events
- 74. Events: Step 1 Event Info Events: Step 1 Event Info Event Name Event Name • Tagline • Event type Event type • Description • Start and end time Start and end time • Location provides map • Contact information Contact information •
- 75. Events: Step 2 Customize Class Events: Step 2 Customize Class Picture for event Picture for event • Bring friends? • Show guest list? Show guest list? • Enable Wall • Photo settings Photo settings • Video settings • Posted items? Posted items? • Publicize in search •
- 76. Events: Step 3 Guest Events: Step 3 Guest List • Invite from: Outlook – Palm Desktop – .csv – LinkedIn –
- 77. Benefits of Notes of Notes • Post links from Post links from other websites • Import RSS feeds Import RSS feeds into Facebook •SStatus updates d automatic
- 78. Import a Blog Using RSS Import a Blog Using RSS Blog feed Blog feed • Google Calendar feed • Twitter feed Twitter feed • Each entry appears on • status updates status updates • Links back to content site – (blog, calendar, etc.) Insert blog feed blog feed
- 79. RSS feed for Posted Notes RSS feed for Posted Notes • Users can subscribe Users can subscribe to any posted Facebook notes Facebook notes using published RSS feed. feed
- 81. Learning Objectives Learning Objectives Create free online profile at www.FriendFeed.com. Locate participation using existing social media online profiles. Create an RSS feed from online activity. Publish RSS feed onto blog or website using widgets.
- 82. Create account at www.FriendFeed.com Create account at www.FriendFeed.com
- 83. Add Social Media Profiles Add Social Media Profiles
- 84. Available Social Websites Available Social Websites Choose frequently q y used
- 85. www.SlideShare.net Create a profile Create a profile • Upload presentations • My Slideshows Slid h • Share presentations • Create a slideshow • Presentation Pack
- 90. www.YouTube.com www.YouTube.com Create profile • Design the Channel • Upload video Upload video • Marketing videos • Playlists Pl li t • Favorites • Subscriptions • Custom video players •
- 91. Create a YouTube profile a YouTube profile • Select username Select username • Enter password
- 92. Design the Channel the Channel Channel info • Channel design • Organize videos O i id • Performer info •
- 95. Embed HTML Source Code Embed HTML Source Code Source Code S Cd selected Paste CTRL‐V
- 97. Playlists
- 99. Favorites
- 100. Subscriptions
- 102. www.DougDevitre.com
- 104. Integrate RSS Feeds Integrate RSS Feeds • Identify feeds from Identify feeds from multiple social networks • Subscribe to RSS feeds •OOrganize feeds into i f di folders • Cross publish feeds
- 105. Example RSS Feeds Example RSS Feeds Blog og • Blog comments • YouTube YouTube • Twitter • Slideshare • Flickr • FriendFeed • Del.icio.us • Google Calendar Google Calendar •
- 107. Locate Twitter RSS Feed Locate Twitter RSS Feed http://twitter.com/statuses/user_timeline/23900486.rss htt //t itt /tt / ti li /23900486
- 108. Locate SlideShare RSS Feed Locate SlideShare RSS Feed http://www.slideshare.net/rss/user/lkwoodrealestate
- 109. Locate Flickr RSS Feed Locate Flickr RSS Feed http://api.flickr.com/services/feeds/photos_public.gne ?id=36274634@N06&lang=en‐us&format=rss_200
- 110. Locate FriendFeed RSS Feed Locate FriendFeed RSS Feed http://friendfeed.com/lkwoodrealestate?format=atom
- 111. Locate Del.icio.us Feed Locate Del.icio.us Feed • http://feeds.delicious.com/v2/rss/lkwoodrealestate?count=15 htt //f d d li i / 2/ /lk d l tt? t 15
- 112. Google Calendar Google Calendar 1. 2. 3. 3 http://www.google.com/calendar/feeds/lkwood h // l / l d /f d /lk d realestate%40gmail.com/public/basic
- 113. www.WidgetBox.com Choose Blog 1. Feed Paste feed link location 2.
- 114. Edit Widget Box Properties Edit Widget Box Properties 2. 1. Edit Layout
- 115. Get Widget Box Get Widget Box 1. Publish feed to website using HTML 2. source code
- 116. Paste to Blog HTML Editor Paste to Blog HTML Editor Open up Widgets Widgets 4. Tab 5. Paste HTML source code
- 117. See Example at www.DougDevitre.com See Example at www.DougDevitre.com
- 119. Assign Responsibilities Assign Responsibilities Content Tool Exposure • Videos • YouTube • Facebook • Pictures • Flickr • Friendfeed •E t Events • Bl Blog • Bl Blog • Blog • Twitter • Website entries • Slideshare • Widgets g • Listings • Del.icio.us • RSS Record R d Publish P bli h Promote P
- 120. Responsibilities by Action Responsibilities by Action Record Publish Promote • Write • Upload p • Badges g • Capture • Optimize • Feeds • Film • Hyperlink • Widgets
- 121. Videos Record Promote • Record video listings • Video testimonials • RSS feeds • Recruiting • Website • Training • Blog • Motivation • Custom Player Publish • Edit videos Edit videos • Upload to TubeMogul
- 122. Pictures Capture Promote • Listing pictures • RSS feeds • Client pictures • Website •EEvent photos h • Bl Blog • Royalty‐free • Listings Publish • Upload to MLS • Upload to blog • Upload to Flickr
- 123. Events Promote Schedule • RSS feeds • Training events • Website • Open houses p • Blog g • Office meetings • Email invitation Publish • Google calendar
- 124. Blog Entries Blog Entries Create Promote • New listings • RSS feeds • Event recaps • Twitter • Market statistics • Facebook • Add multimedia • Friendfeed Publish • Post to blog • Categorize • SEO pack
- 125. Listings Promote • RSS feeds Create • Website • Blog • Marketing remarks • Social media sites Social media sites • Upload to MLS Upload to MLS • Syndicated sites • Digital documents Publish • MLS • REALTOR.com • vFlyer • Blog entry
- 126. Create Widgets for Website/Blog Create Widgets for Website/Blog www.WidgetBox.com www.FriendFeed.com
- 127. Badges/Widgets Facebook Slideshare LinkedIn Twitter FriendFeed Box.net
- 128. Badges/Widgets
- 130. Tracking Performance Tracking Performance Blog YouTube Flickr Slideshare Twitter Facebook
- 131. Blog Statistics Blog Statistics Google Feedburner Compete MyBlogLog Analytics
- 132. YouTube
- 133. Slideshare Views
- 137. Broker Manual Policy Broker Manual Policy Choose which profiles agents can use Social media time management Broker waiver of liability Disclosure of Di l f participation Risk reduction
- 138. Choose Which Profiles Agents Can Use Choose Which Profiles Agents Can Use • Each site has its own purpose Each site has its own purpose • Discuss imputed knowledge •CCopyright and trademark ih dd k violations of logo • Mandatory vs. optional connection to broker
- 139. Social Media Time Management Social Media Time Management Identify common time wasters Identify common time wasters • Time saving strategies • Publish feeds to deliver content bli h f d d li • Personalizing messages • Increase conversion rate • Prospecting • Renewing referrals •
- 140. Broker Waiver of Liability Broker Waiver of Liability • Each agent must sign a broker waiver of Each agent must sign a broker waiver of liability that states agents participation is not mandatory and that they assume the liability mandatory and that they assume the liability for all statements, pictures, and multimedia. • Broker must seek legal counsel for drafting Broker must seek legal counsel for drafting this document and final approval of broker policy manual. policy manual
- 141. Disclosure of Participation Disclosure of Participation • States that brokers States that brokers participate in a listed directory of social media directory of social media sites and how the agents can upload, share, and can upload share and deliver these services to benefit the clients. benefit the clients
- 142. Risk Reduction Risk Reduction • Identify common areas of concern and list the Identify common areas of concern and list the ways to prevent them in the future. • These include: These include: – Code of Ethics –F i h i Fair housing – Copyright – Trademark – Legal
- 143. Broker Social Media Plan of Action Broker Social Media Plan of Action Create Integrate feeds Integrate feeds Budget accounts Assign Tracking Broker manual responsibilities performance f policy
- 144. 非常感謝, どうも, shukrān, tak, Merci, danke, ευχαριστώ, mahalo, grazie, M id k ώ hl i Dzięki, спасибо, gracias, Thank you! http://www.DougDevitre.com