Picture Perfect: Master the Filters and Market on Instagram

WWW.DOZ.COM PICTURE PERFECT: MASTER THE FILTERS AND MARKET ON INSTAGRAM • 2
Introducing Instagram
When Facebook paid nearly a billion dollars to acquire Instagram in 2012 the world of
social media marketing received a wake-up call of the most urgent kind.
Sure, digital images had always been an attractive area for marketers who grew up on
print advertising and who knew the power of a strong image. And Instagram offered an
easy way to take, post, and share images on a platform that had garnered hundreds of
millions of users.
But few online marketers were focusing on Instagram as a channel for promotion, and
even the company was relatively slow to help brands advertise.
ThischangedwiththeinjectionofZuckerbergcashandanincreasedfocusonmonetizing
a platform best known for its image filters, young user base, and hashtag-heavy posts.
Two and a half years after the acquisition and Instagram is no longer Facebook’s smaller,
image-focused, one-trick-pony image sharing site. Instagram today is slick, users can
share images and even short videos, and brands have built channels on Instagram that
attract fans tas fierce and focused as any other social network.
In short, Instagram has emerged as an essential channel in any social media strategy. Yet
unlike new parent Facebook, video sharing sites like YouTube or Vimeo, or microblogs
like Twitter, many brands are yet to move onto Instagram.
Whether this describes your company perfectly, or whether you just want to get to know
Instagram a little better, this eBook is for you.

What This eBook Is About
This eBook is designed to help you move from Instagram newbie and towards emerging as an Instagram power
user. We aim to take you from posting your first image to understanding how Instagram can be used in branding and
marketing, to analyzing your Instagram posts and followers, and finally to automating your Instagram account using
IFTTT.
The eBook is divided into four main parts:
Getting Started with Instagram takes you through the process of creating an Instagram account and up until you’ve
posted your first images. This part of the eBook will help you get up and running fast.
Great Instagram Campaigns offers you some inspiration in the form of some of the most successful Instagram
marketing campaigns of recent years. In each case we’ll highlight why the campaign was successful and how you
can emulate that success.
Analyzing Instagram introduces you to the INK361 toolbox. You’ll learn how to analyze your posts, find which images
have the most traction, analyze your followers to identify where you can grow your audience, and how to use hashtags
more effectively.
IFTTT and Instagram introduces you to the world of social media automation. Not only do we show you how to take
advantage of IFTTT recipes, we’ll nominate our favorite recipes for supercharging your Instagram feed.
Ready to start posting? Great - let’s go!

Instagram is a social network just like Facebook, Twitter, and Pinterest. But it’s also a
little different, and getting started on Instagram requires at least one thing that those
other social networks do not.
A smartphone.
Unlike most other large social networks, Instagram is built almost exclusively for mobile
use. It’s not impossible to review your own or someone else’s Instagram feed on a
desktop or laptop but you cannot upload from your computer, only from your phone.
Assuming that you have yourself a smartphone, getting up and running with Instagram
is a simple process. Let’s move through the 8 steps to take you from Instagram-curious
to Instagram-fabulous.
1. Download the Instagram App
Instagram has an app for all of the major mobile operating systems. Downloading it is
as simple as visiting Apple’s App Store, the Google Play Store, or the Windows Store. If
your phone is part of the 1% that runs on something that isn’t iOS, Android, or Windows
there are third party apps that can help connect you to Instagram, but they lack the
support and clean interface of the official apps.
As when downloading many apps, you’ll need to give Instagram permission to access
various areas and functions of your smartphone. Obviously this includes your camera
and your gallery of images, but you’ll also want to make sure Instagram has access to
your GPS or location service, too. There’s nothing notorious about the Instagram app so
you should be safe just clicking OK for everything for which the app requests access.
Getting Started With Instagram

2. Create an Account and Choose a Username
You can create your account on Instagram in two ways: using an email or connecting
your Facebook account. Once you are connected you’ll need to select a username, and
it’s here you’ll be making your first big decision.
Instagram allows you to change your email address after you’ve opened your account,
but your username should be something you’re happy to keep.
Whether you’re opening your Instagram account for your business, for a brand, or just
for yourself, it is a good idea to keep your usernames consistent across all of your social
networks. If you are @smallbusinessx on Twitter and on Facebook at facebook.com/
smallbusinessx, you should try and secure @smallbusinessx on Instagram, too. It makes
it easier for people to find you and easier for you to keep things in line, too.
Instagram will also ask you for your full name. Again, whether you are an individual or a
business, entering your full name is a good idea as it will make it easier for others to find
you using Instagram’s search functions.

3. Complete Your Profile Information
Putting a professional face on your Instagram account is important, so be sure and
follow the prompts to complete your profile information.
Again, keeping things consistent across your different social networks is important for
your personal or professional branding. Instagram allows you 150 characters for your
bio so it’s a good idea to use the same bio as you do on Twitter where the limit is 160
characters.
The same applies for your profile image: using the same image on all of your social
networks helps your followers be sure they are following the right account. Instagram
makes this easy by enabling the import of your profile image from Facebook or Twitter
with just a few taps on the screen of your phone.
4. Prepare to Share
Dive a little deeper into your account settings and you can prepare your Instagram feed
for sharing across your other social networks with just a few taps of the screen.
Click the gear icon and access your sharing settings, then start to connect your different
social networks directly to Instagram. You can connect Facebook (either a personal
profile or a page you have the right to manage), Twitter, Tumblr, Flickr, and more.

In each case you simply need to tap on the network name and go through the OAuth
authentication process. Within seconds you will have connected your social networks
and you’ll be able to easily share your Instagram images to them with just an extra tap
(more on this later). You’ll retain the option of not sharing every image on every network
every time - connecting your accounts just makes it easier to share if and when you
choose to do so.
5. Take Your First Instagram Photo
To take your first Instagram photo you should open the app, hit the blue icon in the
centre of the row at the bottom of the screen, and frame your shot. When you’re happy
with what you see, hit the blue circle to take your shot.
You’ll see you image on the next screen and, if you are unhappy with how it looks, you
can go back and take your shot again. Once you have something that you like, you can
choose to either keep it as is, or apply one of Instagram’s filters to the image. Filters
change the image and can make it more appealing, give it a retro feel, or lift the colors
for greater impact. You don’t have to use a filter but you can cycle through as many as
you like, trying them out before going to the next step using the arrow on the screen.
The next screen lets you add some text to your image and to add relevant hashtags
for organizing your shots. A few words to describe your shot (‘Coming soon with our
summer collection’ or ‘Can’t get enough of this beautiful view’) provides a little more
context, and the effective use of hashtags helps you find an audience searching for
images (#food or #travel, for example).

At the bottom of the screen you’ll see the icons of the social networks you connected in
the previous step. Simply tap the icons of the networks you want to share your Instagram
photo on and, when you finalize your shot, it will be automatically posted there, too.
Ready? Click the tick and you’re done!
6. Follow Others on Instagram
Don’t forget that Instagram is more than just image posting - it’s a social network where
sharing and following other accounts is part of the experience.
Following other accounts means seeing their posts in your Instagram feed - the stream
of images you see when you open the app - and often following an account encourages
the user behind that account to follow you, too.
To find accounts to follow you can either go directly to those people on Instagram in
your address book, to your friends from Facebook, or manually search for accounts with
interests in line with yours. Try a hashtag search for something related to your business
(shoes, clothes, widgets, technology) and see what accounts turn up.
The more accounts you follow, the more diverse your Instagram feed is going to be, and
the more likely you’ll run into some great content. Don’t be shy - there are few limits to
how many accounts you can follow or how many accounts can follow you back.

7. Show Some Love
When you see an image you like it’s easy to tell the user you appreciate their work.
Beneath every image is a heart icon and clicking it is Instagram’s equivalent of the
Facebook ‘like’ button. Hitting heart sends a notification to the user that you like their
image and adds your name to a list of people who like the image visible to everyone.
Note that if hitting the heart icon is too slow or finicky, then double tapping any image
will achieve the same thing.
8. Be Heard
Instagram allows you to make comments on the images that you or others post. It’s a
simple process and helps to drive the interaction that social networks thrive upon.
Comments are text-based but you can mention other users to draw them into the
conversation. Emojis are supported, too, so if you have something to say that only an
emoticon or tiny image can truly express, it’s easy to add those, too.
Commenting on the posts of others also means leaving your username on that image,
and this is great for networking and bringing users to your own Instagram stream. Being
social helps drive traffic to your feed so while we won’t encourage you to comment
indiscriminately, if you think you can add value you should make your voice heard.

Great Instagram Campaigns
Some brands struggle to understand social media and to break through to fans, followers, and potential customers
through this relatively new communications channel. Even those companies that have developed a reasonable
funnel through major networks like Facebook and Twitter can face trouble when it comes to smaller or niche social
networks, and Instagram certainly falls into this category.
While the image sharing network has hundreds of millions of active users, brands have found the image-centered
social network difficult to master. The audience is there, but reaching that audience, driving engagement, and
ensuring click throughs has proved difficult for many.
On the other hand, some brands and companies have had great success with Instagram. They’ve used the format
to drive traffic, to engage with their followers, and to increase sales via conversions from an Instagram sales funnel.
These Instagram success stories offer novice users and those experiencing problems on the network best practices
to work towards.
In the pages that follow we’re highlighting five brands who are getting things right on Instagram. In each case
the brand has done something different to take advantage of the Instagram platform and to reach out to current
followers and future fan alike. In each case we’ve described the brand, the Instagram campaign, and the lesson to
be learned.
Let’s go!

Burger King Goes Long
Burger King was all set to open a series of stores in France and was looking to
create some buzz. Sure, it had a Facebook page and a Twitter feed, both of which
were at time hilarious. However, it was their work on Instagram that was particularly
impressive for, as a mobile-driven visual medium, it provided space to be especially
creative and play to the smaller screen size of their largely-young followers.
Probably the most visually impressive of Burger King’s Instagram posts was the
creation of the world’s largest hamburger. A series of Instagram shots published
together created a long, tall, Burger King Whopper on the screen of visitors to the
Instagram account. Users were encouraged to click on the burger and nominate
their favorite part of a Burger King sandwich, driving engagement on even the most
bland of the photos that made up the giant burger. After all, there’s always someone
who likes pickle, lettuce, or tomato, right?
THE LESSON:
Instagram is an app and most Instagram activity happens on smartphones. Keeping
this in mind when designing an Instagram campaign is essential, and rather than
limiting possibilities it can instead drive creativity for marketers seeking clicks and
conversions.
See the campaign: A Case Study of Burger King in France

The Boston Celtics: Nothing But Net
Major sports franchises in the United States invest heavily in social media. They are
convinced, and rightly so, that engagement with fans in social spaces online leads to
better outcomes with regards to ticket sales, product sales, and of course in creating
a buzz around major games. Among their NBA rivals, though, the Boston Celtics
stand out as a team that has taken great advantage of Instagram as a social channel.
The Celtics were an early adopter of Instagram in professional sports, and their
commitment to the channel shows: the team’s official account has 677,000 follower
and it’s still growing.
The Celtics combine behind-the-scenes shots and action images with their own
fan-centered images, whether deep in the crowd of a Celtics game, in a hospital
being visited by Celtics stars, or iconic shots from Celtic history that true fans would
recognize immediately. The Celtics are a 17 time NBA championship team, and they
are currently leading the charge in US professional sports on Instagram, too.
THE LESSON:
Instagram is a fantastic tool for fan engagement. Flat out sales through the channel
don’t work as well for the Celtics as reaching out to fans - past, present and future -
directly through Instagram does.
See the campaign: Five Lessons from Instagram Superstars

Rip Curl and Instagram Videos
Instagram is rightly known for its image sharing and image-centric approach to social
media. Perhaps a little less well known is the ability for Instagram users to upload
short videos to their account, too. While this is not a YouTube challenge on the part of
Instagram, it is more than a simple and ultra-short Vine video, too. Instagram videos
can be between 3 and 15 seconds long and there are few restrictions on the material
in the video (save the typical platform-wide restrictions on allowed content).
One brand that has used video footage on Instagram extensively and successfully is
Rip Curl. The Australian-based surfwear brand posts at least one video per week to
its Instagram page. The Rip Curl social media team told Iconosquare in an interview
“Instagram videos might not get the most likes, but our followers love to comment on
them, which is great engagement for us.” This focus on video helps set Rip Curl apart
and the comments help drive a sense of community on their Instagram account.
THE LESSON:
Instagram videos can be a great way to create a feeling of community amongst
follower and fans. If your product or company can find a way to integrate Instagram
video into the wider Instagram strategy, it should.

Ithaca College’s Not-So-Hostile Takeover
Engaging on social media without a plan or an overarching strategy is not usually
a good use of precious marketing time. We’ve posted before on the importance of
having an editorial calendar and having that calendar work in sync with your social
media sharing (Buffer is a GREAT tool for helping to get this organized!). But what
about giving away the keys to your Instagram account and having little to no say in
how things turn out, what is posted, or the direction that the account moves in? Can
this be a good idea?
In short: yes. This is exactly what Ithaca College aims for in their regular ‘Instagram
Takeovers’. For a short time - usually just a day - students at the College can post
to the official Instagram account of the school. The social media team simply ask
two screening questions beforehand (why does the person want to takeover the
account and what activities are they engaged with on campus) and then hand over
the keys to the Instagram castle. The result? Incredible. Other students adore the
authenticity, participants adore the responsibility, and there is a payoff for the college
when it takes things in even more innovative directions - has a puppy taken over
your Instagram account yet?
THE LESSON:
Authenticity in engagement is key on Instagram, as on other social networks. Finding
unique and innovative ways to engage your audience is essential and should be
encouraged amongst your social media team.

IKEA’s Instagram Website
The Instagram app does not come with a web browser built in, but this didn’t stop
Swedish furniture and home decoration giant IKEA from building a ‘mini website’
inside the app in 2014. IKEA took advantage of two elements of Instagram’s model:
the ability to open and operate multiple accounts at no cost, and the ability to tag
photos with other users. After first creating an account for the new product line the
company uploaded images of the products in that line to the main account. These
were then tagged with other IKEA controlled accounts referring to the individual
products, allowing users to access product images and pages with just a tap of the
tagged image.
With very little work - opening an account and tagging a photo is the work of just a
few minutes - the company’s Instagram ‘mini website’ was up and running. In short
time news of the innovative approach to Instagram broke and hundreds of review
sites and mainstream media pieces were dedicated to the idea. The earned media
mentions easily accounted for the time spent building the site, and the world’s
most innovative furniture retailer proved that their magic wasn’t confined to large
warehouse locations on the edges of cities.
THE LESSON:
Instagram tags can be great for linking different accounts together, but can also be
used in innovative ways and to encourage unique branding opportunities such as
that of IKEA.

No marketing campaign can be judged a success without the analysis of key metrics. In other words, you need to
be able to prove your marketing campaign was responsible for achieving the sales, engagement, and community
building goals you reached.
There are a number of tools available for measuring engagement and click through rates on Facebook, Twitter -
including the fantastic and native Twitter Analytics tool - and for social networks like Google+, too. When it comes to
Instagram, though, tools are a little less developed as the market is obviously smaller and the advertising engagement
by brands is, to this point, less than the engagement on other networks like Facebook.
While there are paid analytics available such as the wonderful Iconosquare, this might not be very attractive to the
relatively new Instagram user. Not only will the high-powered statistics mainly read empty (or close to) while you are
building your audience, there’s little value in paying to track metrics that in early days will likely be easy enough to
keep an eye on with a home-brewed spreadsheet.
So leaving Iconosquare aside, what options exist for the user who wants to measure engagement in the early days
for free before taking the step up to a paid product?
The answer, at least in our mind, is INK361.
Analyzing Instagram

What is INK361?
As we’ve mentioned previously, Instagram is almost unique amongst the major social
media channels for its focus on the mobile experience. Instagram was born mobile
and opportunities to upload and interact with the app via a desktop or laptop are
limited. While it is true that Instagram has put some effort into building a better UX
for those reviewing their feeds on the desktop, it remains a secondary priority for a
company that is fixated on the mobile experience of its smartphone-toting user base.
Enter INK361. The company works with the Instagram API and some great code to
deliver a web experience for Instagram users that is what Instagram could or should
deliver if it chose to reach out to the desktop user, too. INK361 makes it easy to
review feeds, group images together, like or follow people, search for hashtags or
locations, and even create your own albums that anyone tweeting a certain hashtag
can add to.
In addition to these user-focused features, INK361 also delivers basic statistics that
will help you judge your reach, engagement, community building efforts, and their
change over time. For a user, brand, or business getting started on Instagram, these
simple and accessible metrics are easily understood, quickly compared, and help
justify continued attention or - in less fortunate cases - a strategic pivot either on or
away from Instagram.
Analyzing Instagram

What Statistics Can I See?
INK361 offers a bunch of different measures, graphs, and statistics for every user to
peruse. To access the statistics, simply log in to INK361 - accounts are free and you
can connect with your Instagram login via OAuth - and then click the Statistics tab at
the top of the page. Let’s take what you find there from the top.
Account Overview
The Account Overview is exactly that. Think of it as an assessment of your Instagram
account at a glance. You can see how many images you’ve posted (Media), how
many likes, comments, and followers you have, too. Each day you can log in and, at
a glance, get a take on how you are progressing on the major metrics.
Your Ratings
Next up are your ratings: the Love Rate and the Talk Rate. INK361 measures how
your posts are going in terms of achieving ‘likes’ from your followers, determining
your Love Rate to give you an idea of how popular your posts are. The Talk Rate
works similarly, but for comments you receive.
Post History
Your post history shows your first post, your last post, and a nice graph to show the
evolution of your posting since Day 1. Make it a goal to keep this curving smoothly
upwards to ensure you are not neglecting your followers.
Analyzing Instagram

Distribution
INK361 tracks the month, day, and time of your Instagram posts. This is important
information for you to keep a track of, not only to ensure that you are posting regularly,
but that you are posting at times where users are ready and willing to engage with
you. Try and avoid uneven or clustered posting and look for the times and days
where you are getting the most engagement. Early on you’ll want to experiment a
little, but refer back to the data to make sure you’re cutting through.
Location and Tags
All Instagram users have the option of adding a location and a hashtag to their
images. Doing so helps you to reach and engage with users who are searching for
a particular location (Paris, New York, Chicago) or topic (#thedress or #manunited,
for example). Moving both of these measures towards 100% should be your goal if
growing your audience organically is part of your Instagram strategy.
Likes
Two elements are presented in the Likes category. The first is a simple count of the
number of likes that your posts received (the yellow bars). The second (the green
line) is tracking the average likes per image posted in that month. Both will help
you define goals for your posts that are based on real experiences on the channel
instead of wild guesses.
Analyzing Instagram

Filters and Filter Interaction
The filters that are used when you post your images are recorded by Instagram and
available to INK361 for reporting to users. While the first graph above explains what
filters (or no filter) are used and in what proportion, the second graph adds to that by
matching engagement with the filter. Perhaps your followers are for more responsive
to the Amaro filter than any other filter. If so, this is useful information to have when
thinking about posts in the future.
Tags
The final statistic is a collection of all of the tags that you have used on your Instagram
post, with the most commonly used tags highlighted in bold. Alongside this, INK361
supplies the most commonly used tags on the entire channel, giving you a bunch of
good ideas by which you can reach out to some of the most active conversations on
Instagram.
Conclusion
INK361 offers basic but incredibly well-presented and useful statistics about your
Instagram account. It’s easy to track progress in engagement, in your community, and
test post filters, times, and tags to find what sticks. When your Instagram use kicks
into high gear and you have a complete handle on the channel it might be useful to
upgrade to a paid metric tracking option. But for many, INK361 and its free suite will
be enough to get going, get engaged, and plot an Instagram success strategy.
Analyzing Instagram

and Instagram
IFTTT stands for If This Then That, a simple API-driven automation platform that makes keeping all of your web
services working together a cinch.
Here at DOZ we are big fans of IFTTT and we’ve previously mentioned how useful it is when blogging with Evernote
or when using a ‘read later’ applet like Pocket. But IFTTT is more than just a tool for bloggers or for your own
individual reading pleasure. IFTTT takes advantage of the APIs of your web services to take care of the things that
would otherwise cost you extra clicks and extra minutes every day.
For example, imagine you’ve just spent Saturday night partying with friends and then enjoying a Sunday picnic in
the park. Come Monday morning (if not before) your friends will be posting pictures of your activities on Facebook
and tagging you when they do. They have some great shots you’d love to keep, but why should you have to sort
through all of them and manually click ‘Save as...’ when you hover over each one?
Let IFTTT do the work for you by switching on a recipe: if I am tagged in a Facebook photo then save that photo
to my Dropbox. IFTTT runs in the background and once a recipe is activated you can forget about it - it just works.
Simple, right?
To switch on a recipe all you need to do is connect your web service (Twitter, Facebook, Tumblr, or any one of
dozens of others) to your IFTTT account and then click ‘Add Recipe’. If you want to customize the recipe you can do
that, too, and you can share your recipes with others, too.
IFTTT has dozens of recipes for your Instagram account and we’ve selected six in particular that stand out from the
rest. Check them out, switch them on, and automate your social media with just a few clicks.

#1: Post All Instagram Pictures to Twitter as a Picture, Not a Link
It’s well known that tweets with images have higher rates of engagement, more
retweets, and more clicks. AdWeek reveals that one study found tweets with images
get 18% more clicks, 89% more favorites and 150% more retweets - that’s the sort
of action that any individual, company, or brand wants a part of. While Instagram
already has Twitter sharing built into the app, the tweet that is shared only includes
the caption and a link to the image on Instagram. By activating this recipe you ensure
that the caption, a link to the Instagram post, and your image is shared in the tweet
upping your engagement and getting your followers clicking.
> Get it here
#2: Instagram Photo to Google+ Post
It’s sad but true: Instagram and Google+ do not play well together. It’s likely that
the reason has something to do with the folks at Mountain View being significant
competitors for Instagram’s parent company Facebook. But whatever the reason, it
takes time and more than a couple of clicks to post an Instagram shot to Google+.
Or at least it does if you don’t activate this recipe. Heads up: you’ll also need a
Buffer account and to have connected your Google+ page at Buffer, but after that it is
smooth sailing. IFTTT solves the Facebook/Google standoff. Next up: world peace?
> Get it here
and Instagram

#3: Pin your Instagram ‘likes’ to the Pinterest ‘Pins On The Go’ Board
Two of the largest image-based social networks are Instagram and Pinterest. As
well as collecting and pinning the images and designs you find on the web to your
Pinterest boards, wouldn’t it be great to automatically collect the great Instagram
shots you are taking, too? With IFTTT it’s easy. Turn on your Instagram channel, your
Pinterest channel, and your Gmail channel (make sure this is the email account you
used to sign up for Pinterest) and then click ‘Add Recipe’ on this little piece of code.
Voila! Your Instagram shots reach a new audience and are collected on their own
board.
> Get it here
#4: Tag an Instagram image to share it on Twitter
This recipe was designed for the SXSW festival but it is easily configured so that
it works for any hashtag. Simply tag your Instagram shot with a specified hashtag
(for example, #work, #product, or #buybuybuy) and a tweet is automatically created
with a link to the Instagram shot. This is great when you have a Twitter strategy that
wouldn’t work as well if you posted every Instagram shot - the first recipe above is
better for that - but where selected shots will add value to your tweet stream it’s
perfect.
> Get it here
and Instagram

#5: Instagram to Flickr
Instagram is like many other social networks in that a combination of (a) people
following many others, and (b) the most recent content getting priority in the feeds
produced, results in some shots getting missed by your followers if they don’t glance
at their phone at the right time or scroll deep enough into their feed. Flickr is a
little different in that it collects images by photographer as well as by type, tag, and
location. Someone looking for all of your shots - whether Instagram or Flickr - can
find them all in one place if you activate this recipe, and Flickr’s whole-screen and
non-mobile experience means there’s a greater chance people will find your image
when they come looking.
> Get it here
#6: Instagram pictures to a notebook in Evernote
When it comes to note taking, productivity, and organization applications there is
one that rises above all others: Evernote. The ubiquitous green elephant brand is
available on every operating system, desktop and mobile, and can store absolutely
everything - including Instagram photos. When you use IFTTT to connect Instagram
and Evernote you can automatically download images you like directly to an Evernote
notebook. See a campaign you like? Hit like and save it for later. Someone posting
creatively? Don’t let inspiration pass you by - instead, save it for later.
> Get it here
and Instagram

Find Out More
Instagram, like so many other social networks, is a channel worth exploiting to its maximum potential. But an eBook like this
is only meant to get you going, give you the basics, and help you level-up your Instagram game. If you want to move forward
from there, you’ll need to read, learn, and experiment a little more - but don’t worry: we’ll help you get started.
The Instagram Help Center - Instagram
•
Instagram for Beginners - Mashable
•
The Marketer’s Guide to Instagram - KISSmetrics
•
Instagram Marketing - Social Media Examiner
•
Software and Secrets - Luiz Centenaro
•
The Business Marketer’s Guide to Instagram - Marketo

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