Dominique Raccah, the owner and CEO of Sourcebooks, believes that "learning from failure is mission critical". She spends real effort training her team to understand what pivots mean, how they occur, and how the organization grows forward together because she is sure those understandings are a key to ultimate success. Perhaps because she is both owner and CEO, she can be more comfortable about recognizing a failure for what it is than could somebody running somebody else's company. The experiences Dominique will describe won't sound unfamiliar to anybody in any company which is trying new things all the time but we expect her lessons about how companies can progress through failure might inspire some new thoughts for others about how to handle it when it arises.
17. “You don’t get better if you
win all the time. You look at
yourself more if you lose.”
- Jeremy Lin,
Houston Rockets
18. “If you lead a team, a business unit or
a company, giving yourself and your
team permission to fail may result in a
breakthrough innovation that changes
the direction of your organization.”
- TechRepublic
The Power of Failing
25. My Favorite Uses For Failure
Failure as a recommitment to
discipline and process
26. My Favorite Uses For Failure
Failure as an opportunity to
celebrate, model and teach
27. My Favorite Uses For Failure
Failure as a means of
unleashing creativity and play
28. My Favorite Uses For Failure
Failure as the
opportunity to STOP
doing something
29. EDU pivot all about creating and
expanding opportunities for our
authors (and our team)
around study aids books and
30. My Favorite Uses For Failure
Failure as the opportunity
to STOP doing
something…
stopping doing something
allows you to start doing
something else
31. My Favorite Uses For Failure
Failure as an opportunity for
inquiry, an opportunity to
learn something else…
32. Agile Publishing Model – 3 goals
1.
More efficient (successful product
development faster)
2.
Better author experience
3.
More timely/updated books
33. My Favorite Uses For Failure
Agile publishing this title led
to agile as a way of thinking
in our organization…and that
impacted everything.
34. My Favorite Uses For Failure
Sometimes failure signals a
bigger opportunity
35. Put Me In The Story
We tried 4 other versions of Put Me In The Story
before this one…
36. 9 of My Favorite Uses For Failure
1.
2.
3.
4.
5.
6.
7.
8.
Failure as an instant of discovery
Failure as a moment of inspiration
Failure as an opportunity to come
Failure as a recommitment to discipline and
process
Failure as an opportunity to celebrate, model and
teach
Failure as a means of unleashing creativity and
play
Failure as the opportunity to STOP doing
something
Failure as an opportunity for inquiry
37. Today, we have a new
model. An experimental
model, that’s data-centric,
creative and exciting.
41. “Bezos didn’t take the defeat personally.
He later cast the mistake as the first
step in a series of important
experiments to bring third-party sellers
onto Amazon.”
Brad Stone The Everything Store
talking about Amazon Auctions
47. Looking forward to
discussing
our experiments and results
together!
Dominique Raccah
Publisher and CEO, Sourcebooks
Twitter: @draccah
Notes de l'éditeur
Books fail. We’re used to it. It’s kind of a constant in our business. We have lots of reasons. We have little data. And we view it uncontrollable. For that reason…
We’re launching so many books…that we almost expect it. And there’s this constant pull forward to the next title so we don’t really ahave a chance to assess what happened, gatehr data, review it. So what do we mostly do…we ignore it.
When that happens, you might see Blame, embarrassment, we don’t talk about it. Shameful.
What we discovered was that while people are very happy to have their poetry read, they are unlikely to read and respond to other people’s poetry. Eveyrone wanted to be the poet, no on wanted to be the reader. A lesson that has proven useful when we were building other verticals.
Can be the “duh” moment or an “aha” moment
This was the most powerful lesson of 2008. you remember 2008. This was probably the turning point for my evolution as a CEO and for our organization. It was the start of the NEW Sourcebooks.
Monthly company meeting. We report the results of the compnay, whether they be good or bad.
Here are some other opportunities that failure presents.
Others publish their failures for the world to see. Engineers Without Borders Canada, which creates engineering solutions to international development problems, publishes a “failure report” every year alongside its annual report. “I only let the best failures into the report,” said Ashley Good, its editor. The examples that are published, she said, show people who are “taking risks to be innovative.”Henry Ford said, “Failure is only the opportunity to begin again more intelligently.” And certainly ford motor has shown us that route.
This is one of the common opportunities in failure.
Last year we got into, expanded and got out of the selling schools buiness. As always, all our folks got redeployed to other parts of the organization because stopping doing something allows you to start doing something else.
This is one of the common opportunities in failure.
I tried 4 other versions of put me in the story before the one that you’re seeing now. Each hit a different kind of deadend. NONe of those deadends were about the customer, the user. The user loved the idea. I just kept hitting tech hurdles. But each time the response to the conept was great. I got it. This is a big idea.
So failure…it has it’s uses.
This is where we have to go.. It’s how we need to think and help our people to think. And I can tell you that we’re not doing this 100% at sourcebooks. And it’s where we have to go.