Social Entrepreneurship Topic 1

1. CHAPTER 1
INTRODUCTION TO
SOCIAL
ENTREPRENEURSHI
P
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2. What make you a (social) entrepreneur?
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3. ORIGIN
STARTEDBY ASHOKA,FOUNDED IN 1980 BY
BILLDRAYTON
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4. Entrepreneurs…
… are motivated
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5. Entrepreneurs…
… are innovative
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6. Entrepreneurs…
… are resourceful
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7. Entrepreneurs…
… take chances
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8. Then,
what is actually social
entrepreneurship?
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9. How is social entrepreneurship different?
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10. But,
Motivation are different
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11. But,
Innovation is different
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12. But,
Resourcefulness is different
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13. But,
Risk taking is different
“The reasonable man adapts himself to his environment. The
unreasonable one persists in trying to adapt his environment
to himself. Therefore, all progress depends on the
unreasonable man (and woman)”
- George Bernard Shaw
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14. Other Differences
Focus on “systems thinking”
and “system change”
Seek “profit” in traditionality
unprofitable pursuits
Possess a strong “ethical
impetus”
“social entrepreneurs are not content just to give a fish or how to
teach fish. They will not rest until they have revolutionized the fishing
industry”
-Bill Drayton
“ (social entrepreneurs) work in area where there is partial or total
market failure..what distinguishes them is that are prepared to strike
a very different balance when it comes to creating value for those
who would not normally be able to afford it”
-John Bkington
David Bornstein : “why do you work on the kinds of projects you
do? Why don’t you just want to make a lot of money?”
Fabia Rosa : “I am trying to build a little part of the world in which I
would like to live. A project only makes sense to me when it proves
useful to make people happier and the environment more
respected, and when it represents a hope for a better future. This is
the soul of my projects.”
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15. Some Definitions
“ social entrepreneurs identify resources where people only se
problems. They view the villagers as the solution, not the
passive beneficiary. They begin with the assumption of
competence and unleash resources in the communities they
are serving”
- David Bornstein
“ A social entrepreneur is someone who recognizes a social
problems and uses entrepreneurial principles to organize,
create and manage a venture to make social change”
- Wikipedia
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16. Social Entrepreneurship
“ Any creative and innovative solution
applied to solve social problems”
(Mohammad Yunus, 2007)
 it involves social mission
 profit and/or entrepreneurial processes
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17. Social Activist
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18. Social Activist
An eye for an eye only
ends up making the
whole world blind.
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19. Its not Charity
 giving disadvantaged people chances
 finding innovative ways to market and sell
products in a competitive manner
 being profitable and sustainable
 being accountability to constituencies served
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20. Key Ingredients of a Social Entrepreneur
Social Activist Business Pioneer Social Entrepreneur
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21. From NGO, social business to PMB
NGO
(non-
profit)
NGO
(for-profit)
Social
enterprise
Social
business
Business
enterprise
CSR
Profit
maximizatio
n business
(PMB)
Business
enterprise
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22. What is social enterprise?
 organizations (non-profit or for-profit) that
imbed both social purpose and business purpose
into their organization
 returns are both Social (i,.e. impact) & financial
(i.e. profit)
 key distinguishing factor : how deep social &
business purpose is imbedded
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23. Components of business
A goal
A product/service
A transaction
A legal form
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24. Social Enterprise has…
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25. The SE Product / Service
But…
“social benefit” is added somewhere on the
value chain
It’s still…
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26. What is Social Benefits?
 for our purpose, social benefit may arise when one
attempts to overcome an injustice or inequity in society
that market, on its own, cannot respond to
~ e.g. creating employment opportunities that may not
otherwise be employable in the marketplace
 a similar concept – “environmental benefit”
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27. The SE Transaction
Traditional Business Social Enterprise
customers customers
clients
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28. The SE Goal – Social vs. Financial
Purpose
Social Purpose
~ creating a “social return” by making positive change within an inequitable
social system
examples : reduced poverty, improved literacy
Financial Purpose
~ creating a “financial return”, usually through the sale of products/service
in the marketplace
Blended Purpose
~ effecting social change by combining social and financial return
~ also called “Blended Value”
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29. The Legal Form
 no clearly defined legal form for social enterprise in
Canada
 “form follows function”
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30. What does this mean?
Social Enterprise CSR
Social Enterprise Complexity
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31. What Se is and is Not
Social Enterprise is Not… Social Enterprise is…
 a fundraising strategy (i.e. a “give”
mentality)
 a business line (i.e. a “sale” mentality)
 solely focused on either “customers” or
“clients”
 focused on either “customers” or
“clients”
 dependent on restricted funds for
operations (i.e. not sustainable)
 sustainable (ideally “self-sufficient”)
 an event or one-off activity (i.e.
conferences, bake sales)
 a continuous, market-driven activity
 providing value to clients only  providing value both “clients” and
“customers” (and distinguish between
both)
 quick  a venture that may take several years
to become profitable/sustainable
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32. Some Definitions
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33. SEs bring new approaches to social issues
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34. Conclusion
Social Entrepreneurship = profit + social
purpose
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35. REFERENCES
 http://www.slideshare.net/socialentrepreneurship/entr480
0-class-1-introduction-to-social-entrepreneurship-and-
social-enterprise-
14373141?v=default&b=&from_search=2
 http://www.slideshare.net/profjorge_entrep/social-
entrepreneurship-7996666?v=qf1&b=&from_search=14
 http://www.slideshare.net/ananiculaes/introduction-to-
social-entrepreneurship-
30987971?v=qf1&b=&from_search=1
 http://www.slideshare.net/robinlow/social-
entrepreneurship?v=qf1&b=&from_search=15
 http://www.slideshare.net/anupendra/raj-melville-social-
entrepreneurship?v=qf1&b=&from_search=16
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