1. Search Engine Optimization
(A Professional Training Program)
Overview
A Revolution today, no longer is the day where marketing personnel would knock from one door to
another to bring orders. Traditional marketing in fact, has taken a back seat and more prominent and
effective way to advertise one's proficiency is through online means - better known as Internet
Marketing through search engine optimization (SEO) methods. How is SEO a revolution today?
Let's find out.
• It increases online presence
• It promotes and communicates globally
• It offers more than 70 percent sales leads
• It is cost-effective than other forms of advertising
• It increases cross-selling of other products
• It is the second best mode of advertising
• It drives traffic and boosts sales
SEO is the work phase needed for the purpose of promotion of newly launched websites or already
developed websites that have no good ranking in search engines. Today, every business concern that
has online business identity must need to adopt unique promotional techniques that boost the
revenues of the organizations. The greater the traffic on a website, the more chances to generate
revenues. In other words, If a website has top ranking in SE’s, that means more and more people
may visit that particular website.
SEO Training Features:
• Offers you a comprehensive training from scratch
• Trains you to be experts in SEO and Internet Marketing
• Teaches you the fundamentals and intricacies of SEO
• Offers you advanced, practical lessons based on facts
• Offers you genuine, legal, and accepted SEO tips -- No illegal methods
Course Contents
> Research & Analysis > Website Design Guidelines > On-page Optimization
> Off-page Optimization > Social Media Marketing > SEO Tool Applications
Duration: 1 Month ( 5 Days a week ) Session Time: 1 Hrs.
Prerequisites: A good knowledge of Internet only.
Proposed Fee: Rs. 5,000/-
Trainer: Mr. Shah Jahan ( 0333-6513565 )

2. Detailed Course Break-up
Week Day Topics
Introduction to SEO/SEM, Role of Search Engines in online marketing. K.W
One 1
Research & Analysis
2 Lab
Create unique, accurate page titles, Make use of the "description" meta tag,
3
Improve the structure of your URLs
4 Lab
Make easier navigation, Offer Quality Contents, Write better anchor text, Use
5
appropriate heading tags, image optimization
Two 6 Article Writing / Re-writing and submission
7 Lab
8 E-books
An overview of HTML/DHTML, Introduction to XML, XML Sitemap, Effective use
9
of robots.txt
10 Practical
Three 11 Blog Creation, Customization and Monetization
12 Practical
13 News Letter Designing using Corel Draw & Photoshop
14 Practical
15 Effective Ad Posting in Classifieds
Four 16 Online Social Networking, Bookmarking, Forum Joining
17 Practical
18 Link Building, Email Marketing
19 Practical
SEO Tools – Rank Tracker, Link Assistant, Spy Glass, Website Auditor, Website
20
Monitoring, Feed Writing