1. Office 602, 69B Frunze St., Kiev, Ukraine
Phone +38-044-331-1414, +38-044-492-3828
E-mail: info@marketing.ua
www.marketing-ua.com
INTERNATIONAL
MARKETING GROUP IMG
2. p.3 – ABOUT GROUP
p.4 – OUR VALUES
p.5 – IMG HISTORY
p.6 – PROFESSIONAL RECOGNITION
p.7 – IMG ACCREDITATION IN EBRD BUSINESS CONSULTATIONS PROGRAMME
p.8 – OUR CLIENTS AMONG FORTUNE 500 GLOBAL MARKET LEADERS
p.9 – OTHER CLIENTS
p.10 – AWARDS AND ACKNOWLEDGEMENTS
p.11-14 – OUR PEOPLE
p.15 – OUR SERVICES IN MARKET RESEARCH
p.16-17 – OUR CAPACITY
p.18-19 – IMG IN B2B RESEARCH
p.20 – WHY IMG?
p.21-24 - REFERENCES
p.25-26 – OUR RESEARCH EXPERIE4NCE
p.27 – CASE STUDIES AND SOLUTIONS
p.28 – IMG EXPERIENCE IN B2B RESEARCH
p.29 – OUR SERVICES IN MARKETING CONSULTANCY
p.30 – EXPERIENCE IN MARKETING STRATEGY DEVELOPMENT
p.31 – EXPERIENCE IN BRANDBOOK DEVELOPMENT
p.32 – OUR REPRESENTATIVES
p.33 – IMG ONLINE
p.34 – OUR CONTACTS
CONTENTS
2
3. ABOUT GROUP
www.marketing-ua.com Email: info@marketing.ua Phone +38-044-331-1414, +38-044-492-3828
• Market research;
• Marketing and strategic consultancy;
• Seminars, trainings, education;
Our mission is to provide international and Ukrainian
companies with information, required for successful work on
global and local markets.
ACTIVITIES
COMPANY MISSIO0N
Upon the results of 2014 International Marketing Group Ukraine
is in the TOP 5 national research companies by turnover.
3
4. OUR VALUES
YOUR RESULT-ORIENTED ACTIVITY
The main value of our work is in the maximum benefit for the Client from the
efforts and funds.
LOYALTY
Long-term and trustworthy relations serve the basis for business. Loyalty is the
first condition for creating these relations.
CONTINUOUS IMPROVEMENT
This value allows us to improve the performance every day: in any issue
regardless of its scale.
RESPONSIVENESS
We are open to communication: tell us about your problems and we will help
you solve them!
SPEED
Time is precious: we operatively respond to requests, make suggestions to
improve your business and implement them.
4www.marketing-ua.com Email: info@marketing.ua Phone +38-044-331-1414, +38-044-492-3828
5. IMG HISTORY
2000-2003 – continuous demand is formed on the markets of Ukraine and Russia for solving problems related to market research at
reasonable price.
2004 – International Marketing Group IMG is established in Ukraine (Kiev, Lvov, Donetsk) and Russia (Moscow), to assist marketing specialist
in settling their problems with the information about market, consumers and competitors.
2006 – IMG becomes an associated member of the Ukrainian Marketing Association.
2007 - the company is in the TOP 10 national research companies by turnover.
2008 – opening of a representative office in Kazakhstan.
2009 - opening of a representative office in Romania/Moldova.
2010 – IMG is the first in Ukraine to be accredited by BAS Programme of the European Bank for Reconstruction and Development as a
professional advisor in marketing and research.
2011 – the company is in the TOP 5 national research companies by turnover, Dmitry Rodenko becomes a member of ESOMAR.
2012 – the company starts marketing consultancy.
2013 – IMG opens a training centre for marketing specialists (analysts, marketing specialist, managers of marketing communications).
5www.marketing-ua.com Email: info@marketing.ua phone +38-044-331-1414, +38-044-492-3828
6. PROFESSIONAL RECOGNITION
International Marketing Group UKRAINE IS A PARTNER OF THE FOLLOWING PROFESSIONAL ASSOCIATIONS:
Ukrainian Marketing Association
(UMA)
Marketing club
“Marketing Jazzz”
International Association of
Marketing Initiatives
(IAMI)
6www.marketing-ua.com Email: info@marketing.ua phone +38-044-331-1414, +38-044-492-3828
The company IMG confirmed pre-qualification for performing consultancy projects with the assistance of
EBRD in the following directions: marketing research and strategy development.
ALSO
10. OUR PEOPLE DMITRY RODENKO
International Marketing Group
DIRECTOR AND FOUNDER
Work experience in marketing in the leading Ukrainian and international
companies over 13 years.
Having started his own business, he established a company with the turnover of
several million hryvnias. The company is in TOP 10 national research companies
of the country.
International Marketing Group has successfully accomplished over 400 research
and consultancy projects over the past 8 years.
10
11. OUR PEOPLE
LIDIA ZVARICH
HEAD OF FIELD DEPARTMENT
International Marketing Group
Graduated from I. Franko Lvov National University.
10-year experience in market research, organization of large-scale field
projects.
YULIA TOMCHENKO
HEAD OF CALL-CENTRE
International Marketing Group
Graduated from the Dragomanov National Pedagogical University-
Institute of Sociological Activities and Management, majored in
«Social Pedagogics».
Experience of managing over 200 field projects using CATI.
11
12. OUR PEOPLE
GENNADY KOROGODSKY
SENIOR ANALYST
International Marketing Group
Graduated from the State Communications Academy and Kiev University
of Market Relations.
Over 20 years of experience in telecommunications, banking, market
research.
Major job functions in the company: forecasting market development,
detection of market niches.
IRINA GREBEN
MARKETING AND SALES CONSULTANT
International Marketing Group
Graduated from the economic faculty of T. Shevchenko Kiev National
University, majoring in «Corporate Management» and marketing.
Experience of working in market research.
Over the period of working in the company she examined the marketing
and sales system, prepared suggestions as to the sales increase for over
100 Ukrainian companies of B2B and B2C markets.
12
13. OUR PEOPLE
OLGA SKRIPCHENKO
ACCOUNT MANAGER
International Marketing Group
Graduated from Kiev National Economic University majoring in
«Marketing».
Experience in negotiating and communicating with clients, support and
consulting Clients on all the stages of the project.
ELEONORA DARIY
HEAD OF TRAINING CENTRE
International Marketing Group
Experience in drafting curricula, guidelines, a package of documents ad
forms required to start a project.
Building a training system, planning and supervising staff activities,
preparing the staff development project.
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14. OUR SERVICES IN MARKET RESEARCH
Carrying out market research to expand the
market
Market analysis
Analysis of foreign markets and studying new
promising kinds of products
Research into consumer satisfaction
Polls
Drafting business plans and investment
projects to establish and reorganize
enterprises
Provision of marketing information, unavailable
in open sources
Geomarketing research
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14www.marketing-ua.com Email: info@marketing.ua phone +38-044-331-1414, +38-044-492-3828
15. OUR CAPACITY
DESK RESEARCHES:
Availability of unique statistical
information
Team of experienced
Marketing analysts
9 – year experience in analytical
reporting
15www.marketing-ua.com Email: info@marketing.ua phone +38-044-331-1414, +38-044-492-3828
16. OUR CAPACITY
FIELD RESEARCHES:
Own call centre
(more than 14 400
interviews per month)
Network of
interviewers
throughout Ukraine
(interviewing
face2face, depth
interviews)
Experienced
moderators for focus
grouping of any
complexity
Online
questionnaires
software
Opportunity to carry
out Mystery shopping
with audio and
videorecording
16www.marketing-ua.com Email: info@marketing.ua phone +38-044-331-1414, +38-044-492-3828
17. IMG IN B2B RESEARCH
Research into corporate segment is more sophisticated than surveying individuals.
We are specialized in polling legal entities for over 9 years and provide the best results for our clients.
WHY IS IMG ENTRUSTED WITH B2B RESEARCH :
We know how to develop
the tools efficiently
We have right contacts,
«evading» secretaries
Recruiting interviewers,
qualified in the relevant
field
We have long experience
of interviewing business
representatives
We reliably supervise
quality (visual, phone
control, audio records of
voice interviews)
17www.marketing-ua.com Email: info@marketing.ua phone +38-044-331-1414, +38-044-492-3828
18. IMG IN B2B RESEARCH
LARGEST В2В RESEARCH PROJECTS :
CUSTOMER PROJECT
OJSC «KAMAZ» Personal polling of people making decisions on purchasing equipment in 400 companies
around Ukraine, November 2012.
«UkrAvto» Survey of heads of corporate fleets regarding bus purchasing, 2010.
Saint-Gobain LLC Survey of company distributors in terms of their satisfaction, and evaluation of service
quality. depth interviews throughout Ukraine, February 2013.
CAPAROL Survey of construction and painting company representatives to identify the needs and
preferences in paints and varnishes, March 2013.
SHELL OIL PRODUCTS UKRAINE Survey of motor oil distributors regarding preferences, September 2012.
PJSC «Platinum Bank» Survey of the bank corporate clients.
18www.marketing-ua.com Email: info@marketing.ua phone +38-044-331-1414, +38-044-492-3828
19. WHY IMG?
We turn complex marketing objectives into efficient solutions due to the optimal combination of knowledge,
experience and resources.
WE
WE
WE
WE
Use individual approach
Carry out research of any complexity
Classify and structure large data volumes
Come up with the final version in the easy-to-use and clear form
19www.marketing-ua.com Email: info@marketing.ua phone +38-044-331-1414, +38-044-492-3828
Trade Point
24. OUR RESEARCH EXPERIENCE
CUSTOMER PROJECT
CANON Carrying out quality research with individual and corporate participants under the global
consumer research of digital appliances in 2008.
SHELL OIL PRODUCTS UKRAINE LLC
Regular market research on the lubricants market.
UNO, BANK FOR RECONSTRUCTION AND
DEVELOPMENT
Cooperation with social organizations – UN representative in Ukraine, World Bank for
Reconstruction and Development.
PJSC «Platinum Bank»,
Bank «CREDIT-DNEPR»
Market research for Ukrainian Banks: research into brand recognizability, quarterly
Customer satisfaction surveys among bank corporate customers.
24www.marketing-ua.com Email: info@marketing.ua phone +38-044-331-1414, +38-044-492-3828
25. OUR RESEARCH EXPERIENCE
CUSTOMER PROJECT
CHEESE CLUB LLC
Consumer preference survey.
Surveying consumers’ recognizability and the trademark, preference research.
OJSC KAMAZ
Personal survey of persons making decision on purchasing equipment in 400 companies
around Ukraine.
RENAULT UKRAINE
Large-scale geomarketing research into sales network development.
PrJSC МТС
3000 depth interviews with people, making decisions on using corporate mobile
communications.
25www.marketing-ua.com Email: info@marketing.ua phone +38-044-331-1414, +38-044-492-3828
26. CASE STUDIES AND SOLUTIONS
PROJECT: MARKET RESEARCH OF RETAIL EQUIPMENT IN UKRAINE, RUSSIA AND KAZAKHSTAN
CUSTOMER: «TORPAL»
PROJECT AIMS: to receive actual data on the market of retail equipment
and find prospects of its development in Ukraine, Russia and Kazakhstan;
Load the company production facilities;
Optimize customer base structure;
Increase export to Russia and Kazakhstan;
METHODOLOGY: Desk research – statistics analysis, expert interviews,
interviews with competitors and consumers.
RESULT: The company increased its market share, loaded its facilities,
expanded its customer base.
The company is still a leader on the retail equipment market.
26www.marketing-ua.com Email: info@marketing.ua phone +38-044-331-1414, +38-044-492-3828
27. REPORT ON RESEARCH INTO COMPANIES TRUCK NEEDS
CUSTOMER: OJSC KAMAZ
PROJECT AIM: to identify the volume of the market of trucks, trailers and
spare parts, thus allowing OJSC KAMAZ to increase its sales in Ukraine in
2012-2013.
METHODOLOGY: personal interviews with procurement decision makers.
RESULTS: During the survey 800 corporate representatives were
interviewed, the corporate potentials base was formed.
Development of suggestions for increasing the OJSC KAMAZ sales in Ukraine
in 2012-2013.
CASE STUDIES AND SOLUTIONS
27www.marketing-ua.com Email: info@marketing.ua phone +38-044-331-1414, +38-044-492-3828
28. OUR SERVICES IN MARKETING CONSULTANCY
AFTER SURVEYING THERE IS AN ISSUE OF PRACTICAL IMPLEMENTATION OF OPPORTUINITIES.
WE ASSIST OUR CLIENTS IN ACHIVING RESULTS AND OFFER THE FOLLOWING SERVICES :
Examination of sales and management system;
Consultancy in sales and marketing;
Marketing department outsourcing;
Marketing analyst outsourcing;
Holding a strategic meeting;
Development of a marketing plan;
Development of the promotion plan for a
company – product on the market etc.
For marketing consultancy contact Irina Greben
irina.greben@marketing.ua , +38044-331-1414
28www.marketing-ua.com Email: info@marketing.ua phone +38-044-331-1414, +38-044-492-3828
29. OUR SERVICES IN MARKETING CONSULTANCY
CUSTOMER PROJECT
CJSC LSR GROUP (RUSSIA)
Development of the company development strategy (foam concrete plant (USD, 80
million).
It is an ongoing project.
CONSULTANCY UNION «NAVIGATOR»
Preparation of the marketing strategy of the business plan to create a cooling warehouse,
class «А» in Odessa (USD, 20 million).
FERIDE GROUP
Development of the business development strategy within the business plan of the office
centre reconstruction (USD, 10 million).
ТМ «AleXX»
Adjustment of marketing strategy considering the evaluation of advertising and marketing
investments to promote the trademark of the elite cognac in Ukraine (USD, 5 million).
OJSC «VATUTINSKY MEAT PROCESSING
PLANT»
Company development strategy for 3 years for OJSC «Vatutinsky Meat Processing Plant»
to reorganize the production process and build a sales network.
29www.marketing-ua.com Email: info@marketing.ua phone +38-044-331-1414, +38-044-492-3828
30. EXPERIENCE IN BRANDBOOK DEVELOPMENT
CUSTOMER PROJECT IMG DEVELOPED:
BAKHUS GROUP Creation of an appealing wine supermarket
image for the target audience.
• History of wine supermarket (branch history);
• Logotype;
• Brand book;
• Testing consumers’ brandbook perception and selection of
the most effective brandbook concept.
CUSTOMER PROJECT IMG DEVELOPED:
EASYPAY Development of the payment system
brandbook.
• Company logotype;
• Testing potential consumers in terms of their perception of
the company logo (online survey).
• selection of the most effective logo concept;
• Company brandbook;
• Project result – EasyPay payment system entrance onto the
market.
30www.marketing-ua.com Email: info@marketing.ua phone +38-044-331-1414, +38-044-492-3828
