Big lion beats small lion. That’s a fact. So, why not to make yours bigger, free of charge? Sign our petition to convince the Cannes Festival organizers to introduce a more democratic pricing system. The more pieces participate, the bigger your lion will feel. Guaranteed! http://enlargeyourlion.org

2. YESYOU
BIGnetwork
agency

3. WE
INDEPENDENT
agencies
the tiny

4. have
foryou
Big News

5. YourLion
think
isnot
asbigasyou

6. Sorry

7. Ifyouthink
thatlionofyours
(the one you secretly touch over and over again)
meansthatyouradis
oneofthebestinthe
world,well...

8. You are
wrong

9. Becausejust
one fraction
of the world
was competing
withyou

10. Theone
AFFORD
the entry fee
that could

11. Here
wego

12. whatifwetellyouthatyoucan
getafreelionenlargementby
helpingtheagencies
thatnowcannotsendtheirworktoCannes

13. becauseoneentry
costsasmuchasafewmonths
oftheircopywriter’ssalary
$
$

15. We are
convinced
that poor agencies
can produce
world class ads
too

16. We believe that
goodcreativity
shouldbe
recognized

17. Beat!hundredsandthousands
ofagenciesmore
thanbefore

18. You
will be
enjoying
your new fat,
big lion
innotime

19. Guaranteed

20. Inotherwordsweare
foramorecompetitiveandfair
CannesLionsFestival!

21. Helpusconvincethe
CannesLionsFestival
organizerstointroduceamore
democraticpricing
system

22. Justastheyalreadydowith
theregistrationpackages

23. The more work
issenttoCannes
the bigger
your lion will
feel

24. Unless
you lose of course
Butyouare
notafraidofus
areyou?

25. Click
the
andsign
petition

26. Thanksto:

27. Cannesorganizers
Gladyouagreewithus.Becauseweallknow
thatabiggerlionisamoreattractivelion.
Thankyouforyoursupport!

28. AdvertisingAgencies
Yourlionhasjustbeenenlarged.Justletitrest
forawhile.Moderatetouchingonly.
Thanksyousomuch!

29. Clients
Whengettingalionforguardingtheimageof
yourbrand,youknowthatsizematters.
Thankyousomuch!

30. Production
Notsurprisedyousupportedus.Youknow
wellthat,ifthelionisnotenlarged,theshout
youwillhearimmediatelyafteris:
“Production!”
Thanksaton!

31. Publications
Whatisbetterthanfeaturingalionwinner?
Easy:featuringanenlargedlionwinner.
Thanksforyoursupport.
Thanks!

32. Mr.Obama
LionscomefromAfrica.Justsaying.No
relationwithanyothertopic.Justarandom
affirmation.
Thankyou,yourExcellency.

33. Apple
OSXMountainLion...
Thankyou,Steve!

34. Andothers
Everybodywantsabiggerlion!

35. Ourthankswithagratefulheart!Visualscredits:
www.amctv.com/shows/mad-men
www.madpresenter.com
www.canneslions.com
www.avclub.com
Helptospreadtheword#EnlargeYourLion
Thanksforyoursupport!

36. Ideacredits:
Agency:Milk
ExecutiveCreativeDirector:RimantasStanevicius
CreativeDirector:AntonioBechtle
Copywriter:AntonioBechtle
ArtDirector:MariusKneipferavicius
DigitalSupervisor:LaurynasPranckus
CreativeStrategyLead:AlexDrozdovsky