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Coaching and Levels of Behavior Change



Behavioral Coaching-What is It?

Behavioral Coaching is a combination of processes, models and methodologies used by coaches to bring about lasting behavioral change on the part of clients

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Behavioral Coaching-What is It?

  2. 2. DR. SHAYNE TRACY CMCSenior Facilitator, Behavioral Coaching InstituteConsultant, Newhouse Partners Dr. Shayne Tracy is a Strategic Organization DevelopmentSpecialist and Master Coach. He is a trusted advisor tosenior managers and executives in the creation ofpersonal and corporate value. Dr Tracy has joined the Board and is a Shareholder ofOdyssey Transformational Strategies and OdysseyConsulting Institute Shayne’s activities include strategic planning, businessrestructuring, performancemanagement, assessment, diagnostics and executivecoaching. Shayne is also a Senior Facilitator with the BehavioralCoaching Institute and he certifies Master Coachesworldwide.
  3. 3. ABOUT DR. SHAYNE TRACY CMC, OCC Educator: Teacher, Principal, Assistant Superintendent HumanResources Business founder: HR Technologies Inc. Shareholder: Organizational Development Specialist: Certified Behavioral, Values, Attributes, SkillsProfessional, Pathfinder Career System Odyssey: The Business of Consulting-Director and Certified Master Coach: Senior Facilitator-Behavioral Coaching
  4. 4. OPPORTUNITIES FOR BEHAVIORALCOACHINGClimate of continuous changeEnvironment of “tight” economic realitiesCorporate awareness of need for internal coachesInternational corporate growthMulti-generational workplace environmentCross-cultural interpersonal dynamicsExpanding body of research supporting behavioral coachinginitiatives
  5. 5. INFLUENCE OF BEHAVIORBASED COACHINGBehavior-based (evidenced-based)coaching is a third wave psychologicalapproach (looking forward and notbackward) to achieving sustainablebehavioral change in a relatively shorttime frame
  6. 6. “Do not judge, and you willnever be mistaken.”—Jean Jacques RousseauMASTER COACH PRINCIPLEJean Jacques Rousseau
  7. 7. Ones Realityis Their RealityCORE MASTER COACH PRINCIPLE
  8. 8. WHAT IS BEHAVIORAL COACHING?Behavioral Coaching emphasizes generative behavioralchange, concentrating on strengthening self- identity andvalues, and bringing new or reframed vision and goals intopractical, achievable realityBehavioral Coaching involves helping people effectivelyachieve outcomes on a wider range of levels(emotional, social, skillful, intellectual, self-conceptual, motivational, valueful)
  9. 9. THE ROLE OF BEHAVIORALCOACHINGConsultingTrainingMentoringCounselingBehavioral CoachingKnowledgeCompetenciesPsych-Social PracticesLearning ProcessesBehavioral ModelsChange Processes
  11. 11. WHAT IS BEHAVIORAL COACHING? is creating a safe, supportive environment forsomeone to have their “internal conversation”out loudlives in use of language—language of change—change language 2 interchangeable power verbs “think” and“feel”is creating a behavioral context for planned, selfdirected action and focused results engaging emotions and feelings
  12. 12. WHAT IS BEHAVIORAL COACHING?is getting to “soul-talk vs. self-talk”depth of “Understanding’ is the beginning of behavioral possibilitiesis designing “actions and behaviors” that match “new conversations”adopts a scientific approach to coaching to bring aboutmeasurable, sustained learning acquisition and change
  13. 13. THE ELEMENTS OF A VALUES-BASEDBEHAVIORAL COACHING PRACTICEBehavioral Based Coaching is grounded in a distinctive set of corevalues and principles that guide behavior and actionsDemocratizationSelf-awarenessAuthenticityEmpowerment
  14. 14. Self-Esteem — Intrinsic ValuingSelf-Awareness + Self-Acceptance = Self-Concept(Self-Esteem, Personal Vision, Intrinsic Valuing)Self-ConceptClientRiskTakingPreliminary InnocuousProbing ExploratoryClarifying ConfirmingQuestioningProcessLowHigh
  15. 15. BEHAVIORAL COACHING ANDLANGUAGEBehavioral Coaching acknowledges the medium for influencing islanguage*Consequently most of the strategy and dialogue about coaching isabout the use of different value words and how they are applied tocoaching situations*The language of change is change language—Dr. Shayne G. Tracy
  16. 16. What kind of person do I want to be?What do I want to do?What do I want to have?
  17. 17. BEHAVIORAL COACHING PATHWAYSHelping Change PathA set of values aimed at helping others changeImplicit in this developmental path are different approaches to personalchange and personal goal achievementHelping Path:amending, teaching, counseling, servicing, wisdom, compassion, interpreter, presence
  18. 18. BEHAVIORAL COACHING PATHWAYSEmpathy PathA set of values that suspend ones own self-interest in the interest ofunderstanding and appreciating the “values” of othersEmpathy Path:affection, reciprocation, inquiry, consideration, appreciation, open-mindedness, empathy, inclusion, or interdependence, selflessness
  19. 19. BEHAVIORAL COACHING PATHWAYSLeadership PathValues oriented towards using others to achieve your organizationalcoaching goalsLeadership Path: achieving, supporting, managing, influencing, leading,architecting, navigating
  20. 20. The Behavioral Coach Arena of InfluenceEmotionsFeelingsPhysiologyThe Brain Beliefs Values AttitudesBehaviorWhat We Do and SayDevelopmentIssueNeedsLearning
  21. 21. PROCESS LEVELS IN BEHAVIORALCOACHINGBehavioral performance/outcomes/ actions: what, specifically,must be done or accomplishedEnvironmental factors, the where and when, are determined by theorganizational cultureCapabilities refer to the mental maps, plans or strategies, the howactions are selected and monitored
  22. 22. PROCESS LEVELS IN BEHAVIORALCOACHINGBeliefs and values reinforce or inhibit capabilities, actions andmotivation, the why a particular path is takenIdentity factors relate to people’s sense of their role or mission, afunction of who a person or group perceives themselves to beSpiritual factors relate to people’s view of the larger system of whichthey are a part, the for whom or for what a particular action step orpath has been taken (the purpose)
  23. 23. CORE IDENTITIES OF THE BEHAVIORAL COACHThe CustodianThe GuideThe Trained ObserverThe TeacherThe MentorThe SponsorThe AwakenerThe Facilitator
  24. 24. Point ACurrent StateInner DialoguePoint BFutureState?PossibilitiesEmpowermentOwnershipAccountabilityResponsibilityBehavioral ChangeStart With the End in View
  25. 25. SustainablePositiveBehavioralChangeGenerateInsight andSelf-AwarenessChangeBehavioralDriverChangeThinkingChangeOutcomesChangeDecision-MakingChangeActionsThe Behavioral Change Road Map
  26. 26. A MOSAIC OF BEHAVIORALCOACHING COMPETENCIES Principles Delivery Connection Clarification Commitment Ready/Willing/Able Identify Openings Generate Possibilities Change Agent Develop Plans Expert Modeling Preview Outcomes Commit to Action Questioning Listen/Observe Discernment Models Uses Models Manage Differences Design Design Space
  27. 27. “There is nothing permanent except change.Change is the only constant. Change alone isunchanging.”—Heraclitus
  29. 29. No single model or theory can explain all of the personal variables that anindividual experiences in the process of changeAs coaching professionals become familiar with behavior change modelsand access validated behavioral change tools they can facilitate creativesolutions to serve client needs and situations
  30. 30. PRIMARY DISCIPLINES INFORMINGBEHAVIORAL BASED COACHINGCognitive-Behavioral ApproachHow to enhance thinking skills, conceptual thinking and decision makingSolution-Focused ApproachIdentifying what works and doing more of it while replacing what doesn’twork with alternative behaviors
  31. 31. SECONDARY DISCIPLINES INFORMINGBEHAVIORAL BASED COACHINGOrganizational and social psychology focuses on and explainsindividual and group behaviorsClinical psychology provides validated methods of assessment andself-managementSystems approach looks at the organizational forces supporting orsabotaging progressHumanistic psychology explores meaning and authenticity
  32. 32. SECONDARY DISCIPLINES INFORMINGBEHAVIORAL BASED COACHINGBehavioral coaching incorporates social learningtheory, constructivism, organizational psychology, developmentalpsychology, and logotherapyPsychodynamic theory furnishes the constructs of self-awareness/insight and defense mechanismsSports psychology concentrates on goalsetting, focus, motivation, and commitmentPhilosophy also influences the behavioral coaching model in thatcoaching inevitably addresses an individual’s view of the world andhis or her guiding philosophical or moral principles
  33. 33. ARENAS FOR BEHAVIOR-BASEDCOACHINGExecutive CoachingGlobal Executive CoachingLeadership CoachingManagement CoachingCEO/Directors CoachingBusiness Services CoachingBusiness Development Coaching The Small Business Development Coach The Sales Coach Career Coaching Communication Coaching Coaching Educators The Tertiary Coach Health Care Coaching Political Leadership Coaching
  34. 34. Recommended BooksBehavioral Coaching-Dr. Suzanne Skiffington and Perry ZeusCoaching With The Brain in Mind-David Rock, Linda J. PageExecutive Coaching With Backbone and Heart- Mary-Beth O’NeilPsychology of Executive Coaching-Theory and Application-BrucePeltier
  35. 35. Thank you for your participation!ASSOCIATION OF CORPORATE EXECUTIVE COACHESHTTP://WWW.ACEC-WEBSITE.ORG CB@ACEC-WEBSITE.ORGCB BOWMAN 908.509.1744SPEAKER INFORMATION:Dr Shayne Tracy CMC, OCC drtracy@behavioralcoachinginstitute.com1.416.737.0407Skype: shayne.tracy
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Behavioral Coaching is a combination of processes, models and methodologies used by coaches to bring about lasting behavioral change on the part of clients


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