David Warren

Sydney Australia

Planning Director

Advertising / Marketing / PR

Planning Director with ten years' experience of behavioural planning, integration and inspiring creativity, able to draw from the fields of neuroscience, social psychology and communication theory to develop ideas. To borrow from Jon Steel, I believe the job of any planner is to create the right environment for good work to flourish... which I think means, - Help your client overcome the barriers to good ideas in their business - Inspire your creative team with an insight / tension they can actually do something with - Frame the strategic problem in an interesting way so that there's momentum in the right direction - Save the academic chat for drinks with other planners and self