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Co-creating Know, Like and Trust

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Duct Tape Marketing
Duct Tape Marketing

Trust today is found at the Intersection of hi tech and hi touch.

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Co-Creating Know, Like, and Trust John Jantsch Duct Tape Marketing
Consider this definition of marketing know, like, trust
Internet has changed everything
Today? Technology to co-create know, like, trust
“ The more technology we introduce into our lives, the more we seek a hi touch balance , a human ballast.” John Naisbitt 1982
Today trust is built when value is co-created at the of hi tech, hi touch intersection
trust technology engagement tr t e = +
I wish I could create deeper relationships with strategic partners 1 I wish I could capture my customer success stories and testimonials 2 I wish I could create an innovation that helped me clearly stand out 3
I wish I could create deeper relationships with strategic partners 1 Create a formal technology platform
I wish I could capture my customer success stories and testimonials 2 Make it a game worth playing
I wish I could create an innovation that helped me clearly stand out 3 Help me not do something I hate Joanna Van Vleck The Trunk Club Trunkclub.com
Where’s your Intersection ?

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Co-creating Know, Like and Trust

  • 1. Co-Creating Know, Like, and Trust John Jantsch Duct Tape Marketing
  • 2. Consider this definition of marketing know, like, trust
  • 3. Internet has changed everything
  • 4. Today? Technology to co-create know, like, trust
  • 5. “ The more technology we introduce into our lives, the more we seek a hi touch balance , a human ballast.” John Naisbitt 1982
  • 6. Today trust is built when value is co-created at the of hi tech, hi touch intersection
  • 7. trust technology engagement tr t e = +
  • 8. I wish I could create deeper relationships with strategic partners 1 I wish I could capture my customer success stories and testimonials 2 I wish I could create an innovation that helped me clearly stand out 3
  • 9. I wish I could create deeper relationships with strategic partners 1 Create a formal technology platform
  • 10. I wish I could capture my customer success stories and testimonials 2 Make it a game worth playing
  • 11. I wish I could create an innovation that helped me clearly stand out 3 Help me not do something I hate Joanna Van Vleck The Trunk Club Trunkclub.com