This document outlines the culture statement and values of Duct Tape Marketing. It establishes that the company's foundation is serving small business owners and creating the world's greatest marketing system to positively impact over 1 million businesses. The company values keeping a positive attitude, continuous learning, practical approaches, self-care, trust and teamwork, leading by example, and striving to improve the workplace.

1. Duct Tape Marketing
Culture Statement

2. As we learn more we evolve!
• Updated 01/01/2015

3. Is it good for the customer
• We don’t subscribe to the notion
that the customer is always right,
but we have learned that if we ask
ourselves in every instance if a
decision is good for our customers
and community then we usually
make the right decision.

4. Our foundation
• Duct Tape Marketing was
founded out of John Jantsch’s deep
desire to serve small business
owners in their quest to do more
of what they loved while having
the life they deserved.

5. Our foundation
• That strong desire drives our
mission to create the worlds
greatest and most comprehensive
marketing system on a path to
positively impact over 1 million
businesses worldwide.

6. DTM Values
1. Keep on the sunny side
2. Learn something new everyday
3. Make everything practical
4. Take care of yourself
5. This is a family business
6. Lead by example
7. Make work a better place

7. Keep on the sunny side
Learn something new everyday
Make everything practical
Take care of yourself
This is a family business
Lead by example
Make work a better place

8. Keep on the sunny side
• Stay positive about everything
you get to do
• Fix the problem, not the blame
• Never criticize a customer or
team member – they are why
we exist
• Give up the need to be right
• Say thank you

9. Learn something new everyday
• Invest all the time you need to
find out why things work
• Figure it out yourself
• Ask for advice, not the answer
• Read and write
• Push beyond what you’re asked
to do

10. Make everything practical
• What are our customer’s goals?
• How do we measure success?
• How do we add more value?
• Will this new thing contribute
or confuse?
• Is it good for the customer?
• No more than 3 priorities

11. Take care of yourself
• Mind, body and spirit before
work
• Manage energy and time
• Set goals for every area of life
• Expect more of yourself than
DTM does
• Teach others how to take care
of themselves

12. This is a family business
• Trust, transparency and
teamwork are our highest
working objectives
• Growth trumps hierarchy
• No one is above taking out the
trash
• Help each other

13. Lead by example
• We are a shining example of the
system we teach
• We can’t improve what we
don’t measure
• Say I don’t know, when you
don’t know – but find out
• Share your decision early

14. Make work a better place
• Take the time you need to be
fully engaged in what you are
working on
• Suggest how we can do
everything better
• Keep your space and your work
uncluttered