5 Step approach for winning in the local search game from John Jantsch at Duct Tape Marketing - you can find out more here - http://www.ducttapeu.com/local-search-pro

1. Winning the
Local Search Game
A 5-step process for
dominating your local
search landscape
@duc%ape
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#dtmlocal

2. • 90% of online commercial searches result in offline bricks and
mortar purchases (comScore)
• 82% of local searchers follow up offline via an in-store visit,
phone call or purchase (TMP/comScore)
• 74% of internet users perform local searches (Kelsey Group)
• 61% of local searches result in purchases (TMP/comScore)
• 54% of Americans have substituted the internet and local
search for phone books (comScore)
• 35% of all searches are local (DM News)
@duc%ape
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#dtmlocal

3. The Steps
1. Make your web pages local friendly
2. Build out your local search profiles
3. Get proactive in the review game
4. Get listed, cited and mentioned
5. Spread the local social love
@duc%ape
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#dtmlocal

4. Make your web pages local friendly
1. Geo Content
2. Links and External Anchor Text
3. Community resource
4. Local Contributors
5. Local Landing Pages
@duc%ape
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#dtmlocal

5. What makes it geo
1. Addresses
2. Maps and more
3. Meta data
4. hcard and snippets
5. Local/mobile keywords
@duc%ape
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#dtmlocal

6. Geo resources
1. Meta Tag – ducttape.me/geotags
2. hcard – ducttape.me/hcards
@duc%ape
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#dtmlocal

7. Build out your local search profiles
1. Claim – Place, Bing, Yahoo
2. Keywords, Categories, and Description
3. Add Video and Images
4. Google Tags and Google Boost
5. Rate and Review - Hotpot
@duc%ape
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#dtmlocal

8. @duc%ape
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#dtmlocal

9. Build out your local search profiles
1. Org name
2. Description
3. Category (5)
4. Service Area
5. Images (10), Video (5)
@duc%ape
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#dtmlocal

10. Resources
Google – ducttape.me/placespage
Bing – ducttape.me/localbing
Yahoo – ducttape.me/yahoonewbiz
@duc%ape
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#dtmlocal

11. @duc%ape
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#dtmlocal

12. Get proactive in the review game
1. List, claim, and build
2. Use it to make you better
3. Monitor profiles
4. Get proactive
5. Consider advertising
@duc%ape
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#dtmlocal

13. Review Sites beyond Search Engines
1. Yelp.com – checkin offers
2. Insiderpages.com
3. Citysearch.com
4. Local.com
5. MerchantCircle.com
@duc%ape
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#dtmlocal

14. Generate Reviews
1. Ask for references
2. Repurpose and post
3. Teach reviewing
4. Give reviews - Hotpot
5. Hold a review event
@duc%ape
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#dtmlocal

15. Get listed, cited and mentioned
1. Data compilers
2. IYPs
3. Memberships
4. check my listing – getlisted.org/
@duc%ape
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#dtmlocal

16. @duc%ape
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#dtmlocal

17. Get listed, cited and mentioned
1. infoUSA
2. Localeze
3. Universal Business Listings
@duc%ape
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#dtmlocal

18. Spread the local social love
1. Start a Local Group Online
2. Find and Network with Local Bloggers
3. Hold Meetups and Tweetups
4. Find local leads – 7 ways search Twitter
5. Places – Facebook, Foursquare Twitter
6. Location Games
@duc%ape
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#dtmlocal

19. Local Search Pro
• 4 Sessions – delivered weekly
• Tutorials, videos, audios, how tos
• 1st 150 for $99
• ducttapeu.com/local-search-pro
@duc%ape
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#dtmlocal