5 ways to use online tools to drive offline sales. Small Business Week presentation by John Jantsch that promotes the use of online tools to create engagement and sales offline.
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Small Business Week 2012 - John Jantsch
1. 5 Ways to Use Online Tools to
Drive Offline Sales
Thanks for joining us today, we are excited
to celebrate Small Business Week.
We will be starting in just a bit – at
11:00am Central.
Hashtag: #sbw2012
We will be answering questions at the end
of this session. Please submit questions in
the comment box.
@ducttape - #sbw2012
3. 5 Ways to Use Online Tools to
Drive More Sales
@ducttape - #sbw2012
4. Some telling facts
• ROBO is real (Comscore)
• Search for local business info online
before venturing out
– 81% of the 18-34 year-old age bracket
– 69% of the 35-59 year-old age bracket
@ducttape - #sbw2012
5. Some telling facts
• 44% of online consumers said that one of
the most important features a website
could add is the ability to speak with
someone in the middle of their online
research.
@ducttape - #sbw2012
6. And, some more fun facts
• Where consumers go first when
searching for a local business: (Comscore)
– 33% Search Engines
– 23% Print Yellow Pages
– 22% Internet Yellow Pages
– 13% Local Sites
– 9% Other (i.e. mobile, social)
@ducttape - #sbw2012
7. What we’ll cover today
• Online calls to action
• O2O advertising
• Networked networking
• Local social groups
• Online and on the go
@ducttape - #sbw2012
8. 1) Online calls to action
• Free pass
• Free session
• Coupon or trial
• Click to call/chat
• Schedule now
• Directions
@ducttape - #sbw2012
9. Free pass
• Form – Wufoo
• PDF ticket
• Bring a friend/guest
@ducttape - #sbw2012
10. Free session
• Form – Wufoo
• PDF ticket
• Bring a friend/guest
@ducttape - #sbw2012
11. Coupon or trial
• Traditional coupon
• www.coupontank.com
• Sample
• Evaluation
• Gift certificate
• Would you refer us
@ducttape - #sbw2012
21. Landing pages
• Specific to ad
• Specific to platform
• Specific to CTA
• Specific to suburb
• unbounce
• Optimizely
• Premise
@ducttape - #sbw2012
34. Create and test an offer
• Foursquare
• Newbie
• Mayor
• Checkin
• Flash
@ducttape - #sbw2012
35. Be group coupon ready
• Groupon
• LivingSocial
• Google Offers
• Check the attitude
• Capture data
• Have a club
• Think next sale
@ducttape - #sbw2012
36. Create a checkin game
• Foursquare scavenger
• Instagram punch card
• Twitpic contest
• Partner loyalty
• Not for profit
• scvngr.com/builder
@ducttape - #sbw2012
38. What we covered today
• Online calls to action
• O2O advertising
• Networked networking
• Local social groups
• Online and on the go
@ducttape - #sbw2012