The document outlines John Jantsch's referral engine system for teaching businesses to market themselves through referrals. The system includes developing an authentic marketing strategy focused on an ideal customer and core message, creating educational content to build trust and educate customers and partners, developing customer and partner communities, executing referral processes, and following up on leads. The goal is for businesses to generate referrals by delivering great customer experiences.

1. The Referral EngineTeaching Your Business To Market Itself John Jantsch Duct Tape Marketing Twitter: @ducttape - #dtmtexas

2. The realities of referral @ducttape - #dtmtexas

3. #1 People make referrals because they need to @ducttape - #dtmtexas

4. #2 All business involves risk @ducttape - #dtmtexas

5. #3 Nobody talks about boring businesses @ducttape - #dtmtexas

6. #4 Consistency builds trust @ducttape - #dtmtexas

7. #5 Marketing is a system @ducttape - #dtmtexas

8. Definition of Marketing @ducttape - #dtmtexas

9. 4Ps vs. 4Cs @ducttape - #dtmtexas

10. Content @ducttape - #dtmtexas

11. Context @ducttape - #dtmtexas

12. Connection @ducttape - #dtmtexas

13. Community @ducttape - #dtmtexas

14. Digital interactivity is now at the center of marketing @ducttape - #dtmtexas

15. The funnel is broken “When it comes to lead and referral generation, customer experience is the new black.”

16. The Marketing Hourglasssm @ducttape - #dtmtexas © Duct Tape Marketing – all rights reserved

17. Filling the gaps – product and process questions @ducttape - #dtmtexas © Duct Tape Marketing – all rights reserved

19. Content that builds trust

20. Content that educates

21. Customer community

22. Partner community

23. Execution

24. Follow-up@ducttape - #dtmtexas

26. Core talkable difference

27. Supporting elements

28. Culture to match

29. Expectation@ducttape - #dtmtexas

31. Social media

32. SEO

33. Reviews

34. Testimonials@ducttape - #dtmtexas

36. Webinars

37. FAQs

38. Success stories

39. Perfect Intro@ducttape - #dtmtexas

41. Education

42. Offers

43. Tools

44. Community@ducttape - #dtmtexas

46. Identify

47. Recruit

48. Activate

49. Platform@ducttape - #dtmtexas

51. Results review

52. Moments of truth@ducttape - #dtmtexas

54. Customers

55. Partners

56. Measure@ducttape - #dtmtexas

58. Forbes favorite for marketing@ducttape - #dtmtexas