John Jantsch of Duct Tape Marketing covers the best practices he's learned in building a nationally recognized marketing consulting brand and gives tips for others to do the same. http://www.ducttapemarketingconsultant.com

1. The
Secrets
to
Building
a
Winning
Service
Business
or
Consul6ng
Prac6ce
www.duc:apemarke6ngconsultant.com
@duc%ape
#dtmac

2. Turn
your
service
mail
a
volu5on
Small
business
e into
e product
@duc%ape
#dtmac

3. Turn
your
service
mail
a
volu5on
Small
business
e into
e product
•
Product
into
services
•
Programs
•
Add
on
services
•
Membership
•
Package
vs.
Time
@duc%ape
#dtmac

4. Document
tools
and
processes
Small
business
email
evolu5on
@duc%ape
#dtmac

5. Document
tools
and
processes
Small
business
email
evolu5on
•
Point
of
view
is
brand
•
Evalua5on
•
Methodology
•
Tool
kits
•
Delivery
•
Reviews
@duc%ape
#dtmac

6. Create
a
usiness
email
evolu5on
Small
b teaching
plaForm
@duc%ape
#dtmac

7. Create
a
usiness
email
evolu5on
Small
b teaching
plaForm
•
Trust
and
Educate
•
Blog
•
Podcast
•
ebooks
•
Workshops
•
Ar5cles
•
Partners
@duc%ape
#dtmac

8. Measure
results
email
evolu5on
Small
business
and
raise
prices
@duc%ape
#dtmac

9. Measure
results
email
evolu5on
Small
business
and
raise
prices
•
Results
review
•
Case
studies
•
Peer
2
Peer
•
Customer
events
•
Results
based
pricing
@duc%ape
#dtmac

10. Build
from
the
confluence
of
streams
@duc%ape
#dtmac

11. Build
from
usiness
email
evolu5on
Small
b the
confluence
of
streams
•
Books
•
Wri5ng
•
Core
program
•
Speaking
•
Products
•
Membership
•
Partnerships
@duc%ape
#dtmac

12. Perfect
business
email
evolu5on
Small
your
lead
conversion
close
@duc%ape
#dtmac

13. Perfect
business
email
evolu5on
Small
your
lead
conversion
close
•
Point
of
view
resonates
•
Proven
results
•
Internal
seminar
•
This
is
what
you
get
•
Here
are
the
results
you
can
expect
•
Here’s
how
much
it
costs
@duc%ape
#dtmac

14. Construct
a
killer
network
Small
business
email
evolu5on
@duc%ape
#dtmac

15. Construct
a
killer
network
Small
business
email
evolu5on
•
Mentors/Advisors
•
Service
providers
•
Industry
Network
•
Alliances
@duc%ape
#dtmac

16. 7
Steps
to
usiness
email
evolu5on
Small
b a
Winning
Consul5ng
Prac5ce
1.
Turn
your
service
into
a
product
2.
Document
tools
and
processes
3.
Create
a
teaching
plaForm
4.
Measure
results
and
raise
your
prices
5.
Build
from
the
confluence
of
streams
6.
Perfect
your
lead
conversion
close
7.
Construct
a
killer
network
@duc%ape
#dtmac

17. Duct
Tape
Marke5ng
Consul5ng
Network
Small
business
email
evolu5on
1.
Trusted
Brand
2.
Documented
program
3.
Conent
–
books
4.
Thousands
engaged
5.
Set
profit
centers
6.
Simple
conversion
h%p://duc%ape.me/dtmjoin
7.
Global
network
@duc%ape
#dtmac

18. Let’s
Discuss
www.duc:apemarke6ngconsultant.com
@duc%ape
#dtmac