FailCon 2011: 3 Lessons Learned from Building Too Much

•Télécharger en tant que PPTX, PDF•

0 j'aime•899 vues

Presentation from Oct 24, 2011 at FailCon, San Francisco. 3 Lessons Learned from building too much technology at my previous startup, Parrotview.

Technologie Business

Stop Building Now:
3 Lessons Learned
Elizabeth Yin
FailCon
October 24, 2011

Timeline of activities…

Marketing

Sales

User testing

Product development

June 2007 June 2008 June 2009

TOO MUCH BUILDING

Lesson #1

Core > Core + Features
t=0 t = n weeks

The Maybe

“I might be able to see
myself using that…”

Sell off a deck

•5 PPT slides
•MSFT Paint
•No graphic design background
•Friend of a friend email intros
•15 min phone call
•Sale!

Lesson #3

You do not need a
prototype to get a sale

It’s a race against the clock

Sales

June 2007 June 2008 June 2009

Get in touch

•Questions? elizabeth@launchbit.com
•Twitter: @launchbit
•www.launchbit.com

Recommandé

Thinking outside the slideJamie Fulcher

10 Ways To Manage Your Project Managercopperkup

Guidance for Subject Matter ExpertsGennadii Miroshnikov, PhD

Turn fear to passionVeronica R

Photoshop lesson 2ahunneyball

Photoshop lesson 1ahunneyball

Slideshow presentation mistakesstmarylibrary

Bitmaker labs lecture—Selling DesignNathan Garvie

Recommandé

Thinking outside the slideJamie Fulcher

10 Ways To Manage Your Project Managercopperkup

Guidance for Subject Matter ExpertsGennadii Miroshnikov, PhD

Turn fear to passionVeronica R

Photoshop lesson 2ahunneyball

Photoshop lesson 1ahunneyball

Slideshow presentation mistakesstmarylibrary

Bitmaker labs lecture—Selling DesignNathan Garvie

SaaS companies, are you segmenting your customer acquisition channels correctly?Elizabeth Yin

How to create and optimize high converting landing pagesElizabeth Yin

Email marketing secrets that most marketers don't knowElizabeth Yin

Moneyball for email marketingElizabeth Yin

Saastr 2017 Presentation: After Marketo, 10 Things I'm Doing Better the Seco...sandrakfreeman

11 Fundraising secrets from 1600 startupsElizabeth Yin

De-Risking Your Startup -- SaaStr 2017 TalkLeo Polovets

SaaStr 2017: AI–Enabled SaaS - 4 Models for ML as Competitive AdvantageSarah Guo

Numbers that Actually Matter. Finding Your North Star Mamoon Hamid

The Key Drivers for SaaS SuccessDavid Skok

The State of the Cloud Report 2017 Anna Khan

12 Key Levers of SaaS SuccessDavid Skok

What most saa s marketers miss when split testingElizabeth Yin

LeanStartup Challenge PresentationElizabeth Yin

MassChallenge Presentation: 10 Free/Freemium Useful Tools for bootstrappersElizabeth Yin

Landing Page Testing: get customers...before codingElizabeth Yin

Lean startup circle Boston - April 28, 2011Elizabeth Yin

Get Going Workshop - Web 2.0 ExpoElizabeth Yin

Get going - BostonElizabeth Yin

iLaunch: Get goingElizabeth Yin

Scaling API-first – The story of a global engineering organizationRadu Cotescu

Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez

Contenu connexe

En vedette

SaaS companies, are you segmenting your customer acquisition channels correctly?Elizabeth Yin

How to create and optimize high converting landing pagesElizabeth Yin

Email marketing secrets that most marketers don't knowElizabeth Yin

Moneyball for email marketingElizabeth Yin

Saastr 2017 Presentation: After Marketo, 10 Things I'm Doing Better the Seco...sandrakfreeman

11 Fundraising secrets from 1600 startupsElizabeth Yin

De-Risking Your Startup -- SaaStr 2017 TalkLeo Polovets

SaaStr 2017: AI–Enabled SaaS - 4 Models for ML as Competitive AdvantageSarah Guo

Numbers that Actually Matter. Finding Your North Star Mamoon Hamid

The Key Drivers for SaaS SuccessDavid Skok

The State of the Cloud Report 2017 Anna Khan

12 Key Levers of SaaS SuccessDavid Skok

En vedette (12)

SaaS companies, are you segmenting your customer acquisition channels correctly?

How to create and optimize high converting landing pages

Email marketing secrets that most marketers don't know

Moneyball for email marketing

Saastr 2017 Presentation: After Marketo, 10 Things I'm Doing Better the Seco...

11 Fundraising secrets from 1600 startups

De-Risking Your Startup -- SaaStr 2017 Talk

SaaStr 2017: AI–Enabled SaaS - 4 Models for ML as Competitive Advantage

Numbers that Actually Matter. Finding Your North Star

The Key Drivers for SaaS Success

The State of the Cloud Report 2017

12 Key Levers of SaaS Success

Plus de Elizabeth Yin

What most saa s marketers miss when split testingElizabeth Yin

LeanStartup Challenge PresentationElizabeth Yin

MassChallenge Presentation: 10 Free/Freemium Useful Tools for bootstrappersElizabeth Yin

Landing Page Testing: get customers...before codingElizabeth Yin

Lean startup circle Boston - April 28, 2011Elizabeth Yin

Get Going Workshop - Web 2.0 ExpoElizabeth Yin

Get going - BostonElizabeth Yin

iLaunch: Get goingElizabeth Yin

Plus de Elizabeth Yin (8)

What most saa s marketers miss when split testing

LeanStartup Challenge Presentation

MassChallenge Presentation: 10 Free/Freemium Useful Tools for bootstrappers

Landing Page Testing: get customers...before coding

Lean startup circle Boston - April 28, 2011

Get Going Workshop - Web 2.0 Expo

Get going - Boston

iLaunch: Get going

Dernier

Scaling API-first – The story of a global engineering organizationRadu Cotescu

Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez

Artificial Intelligence: Facts and MythsJoaquim Jorge

presentation ICT roal in 21st century educationjfdjdjcjdnsjd

2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong

Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@

The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los

Partners Life - Insurer Innovation Award 2024The Digital Insurer

Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2

Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software

Manulife - Insurer Innovation Award 2024The Digital Insurer

Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer

How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes

Why Teams call analytics are critical to your entire businesspanagenda

TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93

Dernier (20)

Scaling API-first – The story of a global engineering organization

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Artificial Intelligence: Facts and Myths

presentation ICT roal in 21st century education

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Powerful Google developer tools for immediate impact! (2023-24 C)

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Partners Life - Insurer Innovation Award 2024

Exploring the Future Potential of AI-Enabled Smartphone Processors

Tata AIG General Insurance Company - Insurer Innovation Award 2024

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Manulife - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

How to Troubleshoot Apps for the Modern Connected Worker

Why Teams call analytics are critical to your entire business

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

FailCon 2011: 3 Lessons Learned from Building Too Much

1. Stop Building Now: 3 Lessons Learned Elizabeth Yin FailCon October 24, 2011

2. Background

3. Timeline of activities… Marketing Sales User testing Product development June 2007 June 2008 June 2009 TOO MUCH BUILDING

4. A fully-featured product

5. Lesson #1 Core > Core + Features t=0 t = n weeks

6. The Maybe “I might be able to see myself using that…”

7. Lesson #2 Maybe = NO

8. Sell off a deck •5 PPT slides •MSFT Paint •No graphic design background •Friend of a friend email intros •15 min phone call •Sale!

9. Lesson #3 You do not need a prototype to get a sale

10. It’s a race against the clock Sales June 2007 June 2008 June 2009

11. Get in touch •Questions? elizabeth@launchbit.com •Twitter: @launchbit •www.launchbit.com