Jennifer Hsieh and Elizabeth Yin from Shiny Orb (shinyorb.com) demo Shiny Orb and discuss 3 key learnings with regard to finding product-market fit. They talk about the lean startup methodology (conceived by Steve Blank and Eric Ries) and tips and tools they've used to find product-market fit.

1. Elizabeth Yin
Entrepreneurs Roundtable
June 17, 2010 Jennifer Hsieh

2. In middle school, we decided we
would become internet entrepreneurs
www.shinyorb.com Entrepreneurs Roundtable 6/17/10

3. Shiny Orb is a social, discovery
shopping site for bridesmaid dresses
Just Kidding! Uglydress.com
www.shinyorb.com Entrepreneurs Roundtable 6/17/10

4. Our site features a “style search” and
social “dressing room”
www.shinyorb.com Entrepreneurs Roundtable 6/17/10

5. We believe in the “Lean Startup”
philosophy and execution
Eric Reis (nytimes) Steve Blank (nytimes)
www.shinyorb.com Entrepreneurs Roundtable 6/17/10

6. The first step for a Lean Startup is to
achieve product/market fit
Maximize
Product/Market Fit Scale Up
Profit
www.shinyorb.com Entrepreneurs Roundtable 6/17/10

7. Statistical significance is overrated
• 5 people are enough!
• Use mockups
• Get in‐person feedback
– Craigslist / Project
Wedding / Stanford‐
network
– Are they *to‐die‐for*
interested?
www.shinyorb.com Entrepreneurs Roundtable 6/17/10

8. Build “features” that do nothing
• Track clicks
– Google Analytics
• Sort by Designers?
• Deals and Coupons tab?
• Track sign‐ups
– Google Forms
• Virtual dressing room?
http://www.hemmy.net/2006/04/27/useless‐japanese‐inventions/
www.shinyorb.com Entrepreneurs Roundtable 6/17/10

9. You have no idea what is going on
• Track what users want
– Kiss Insights Widget
– Google Search Widget
• “teal”
• “mon cheri”
• “6545”
• “three‐quarter sleeve
bolero jacket”
http://icanhascheezburger.com/2008/10/12/funny‐pictures‐gonna‐ • “wedding dresses”
confuse‐me‐later‐in‐life/
• “fish”
www.shinyorb.com Entrepreneurs Roundtable 6/17/10

10. We are currently moving towards the
second step – Maximizing profits
Christian Gidlof
Maximize
Product/Market Fit Scale Up
Profit
www.shinyorb.com Entrepreneurs Roundtable 6/17/10

11. Feel free to contact us to discuss any
ideas or questions
Shiny Orb
http://www.shinyorb.com
Elizabeth Yin
elizabeth@shinyorb.com
Jennifer Hsieh
jennifer@shinyorb.com
www.shinyorb.com Entrepreneurs Roundtable 6/17/10