Becoming a viral fraternity on social media
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Thursday May 12th, Nick Vinckier was asked to give a social media presentation at the Kick Off Event for fraternity and sorority clubs in Antwerp, Belgium. Nick told the fraternities and sororities about the importance of social media and how to become a viral organization.
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Becoming a viral fraternity on social media
- 2. @nickvinckier Duval Union Consulting Social Seeder NickVinckier.be digital consultant @nickvinckier AALST ;-)
- 5. Iedereen is op sociale media aanwezig @nickvinckier
- 7. Social media is over the @nickvinckier hype cycle… TRIGGER PEAK OF INFLATED EXPECTATIONS TROUGH OF DISILLUSIONMENT SLOPE OF ENLIGHTENMENT PLATEAU OF PRODUCTIVITY
- 8. @nickvinckier Iedereen is op sociale media aanwezig We nemen sociale media niet serieus De mogelijkheden met sociale media zijn eindeloos VAL OPEXPERIMENTEERPLAN
- 9. @nickvinckier Iedereen is op sociale media aanwezig We nemen sociale media niet serieus De mogelijkheden met sociale media zijn eindeloos A goal without a plan is just a wish- some cheesy author
- 10. @nickvinckier Stel doelen voorop en werk een minimaal plan uit
- 11. @nickvinckier Retentie Imago Awareness Conversie Onze club bekender maken Onze club een sexy imago geven Meer leden en sponsoring scoren Onze leden inzetten als ambassadeurs
- 13. @nickvinckier
- 14. @nickvinckier Bekijk je vereniging als een merk en gebruik je merk als hefboom
- 16. Becoming the viral fraternity Ambassador Collaboration Accelerate your Growth Grab the Opportunity Set up the 8-loop Disproportionate Relevant Content Tools 2.0 The Poetry of the Post
- 18. 8 2 years Medium High Interaction 2 weeks 2 months Low Duration Owned ‘destinations’ (website) Traditional channels Social media 0a W EBSITE 20% of our posts should contain a trigger to bring people to the brand website.
- 21. @nickvinckier BEING RELEVANT IS NOT ENOUGH YOU NEED TO BE disproportionately RELEVANT
- 22. @nickvinckier Your Organization Target Group LOOK FOR THE CONTENT SWEET SPOT Disproportionately relevant
- 23. @nickvinckier LOOK FOR THE CONTENT SWEET SPOT Disproportionately relevant
- 24. @nickvinckier LOOK FOR THE CONTENT SWEET SPOT Disproportionately relevant
- 25. @nickvinckier If you are a wine brand, what can your story be? Disproportionately relevant & scaled up
- 26. @nickvinckier THE POETRY OF THE POST 3
- 27. @nickvinckier The right tone of voice
- 28. @nickvinckier Create 'Remarkable Content'* *things people like to give remarks about
- 29. @nickvinckier Create 'Social Objects'* *things people like to share with others
- 31. @nickvinckier Integrate new formats That’s how you grab the attention
- 32. @nickvinckier Integrate new formats That’s how you grab the attention 10 REASONS WHY YOUR BRAND SHOULD WORK WITH OUR FRAT
- 33. @nickvinckier Use the ‘Snapchats’. Really! New channels = New opportunities GEBicky Burger Location based filters
- 34. Use the ‘Snapchats’. Really! @nickvinckier BEME MUSICAL.LY ANCHOR
- 35. @nickvinckier Imagine you want to make people recycle better VS. Would you upload a traditional spot on YouTube or go for a Vine activation?
- 36. @nickvinckier Imagine you want to make youngsters responsible towards alcohol VS. Would you post research results or start a #challenge on Instagram?
- 37. @nickvinckier Learn from the best! Sinterklaas buys Coolblue for one million ginger nuts
- 39. @nickvinckier Followers don’t count. Impressions do. You need a bigger audience
- 40. @nickvinckier The solution: FOLLOW INTERESTING PEOPLE 1. 66 vannieuwkerke 2. 61 hansderidder 3. 61 liavanbekhoven 4. 59 andremeganck 5. 59 abeelec 6. 59 wielerman (Renaat Schotte) 7. 58 alaingerlache 8. 57 marcelsel 9. 57 vadderi 10. 56 stvn 11. 56 obk 12. 55 filletk 13. 55 jslefebvre 14. 54 cauwelaert 15. 54 davanac 16. 53 michelhenrion 17. 53 le_bux 18. 53 sbailly 19. 53 mdevrieze 20. 52 bartvanbelle 21. 52 nanske 22. 52 kristofvds 24. 51 harald1989 25. 51 johannemontay 26. 50 dropje 27. 50 coolskat 28. 50 samynwetstraat 29. 50 listraet 30. 50 tomnaegels 31. 49 gemarkeerd 32. 49 fakerholic 33. 49 barteeckhout 34. 49 samfeys 35. 49 my_l 36. 48 rikea 37. 48 philbruafp 38. 48 kevin_major 39. 48 pvangompel 40. 48 frederiktibau 41. 47 grosfilley 42. 47 jandemol 43. 47 philaloux 44. 47 tomvandeweghe 45. 47 ezraeeman 46. 47 raphaelcockx (de tijd) 47. 47 nonkelsam (De Standaard). 48. 46 blyaert (datanews) 49. 46 bartsturtewagen 50. 46 chrisvandegoor (sporza) 51. 46 anne_elle_be 52. 46 fdelaplace 53. 46 pvdmeersch 54. 46 marclooverbosch 55. 45 pieterjanvl 56. 45 mensbrugghe 57. 45 jamiebiese 58. 45 mehmetkoksal 59. 45 valerie_s_ 60. 45 italbers 61. 45 gdcoster 62. 45 timverheyden 63. 45 rolandlegrand 64. 45 codip 65. 45 jandebackere 66. 45 matthdv 67. 44 rafweverbergh 68. 44 tgadisseux 69. 44 peterdelobel 70. 44 jdceulaer 71. 44 maartendegendt 72. 44 cowboy_carl 74. 44 guitariosott 75. 43 ninaism 76. 43 cedricgodart 76bis. 43 B_R_E_G_T (Bregt Vermeulen, Voetbalmagazine) 76tris. 43 ShowbizzBart 77. 42 himad 78. 42 mariodanneels 79. 42 fr3db 80. 42 corinebarella 81. 42 jonasmuylaert 82. 41 heirbar 83. 41 bartstoffels 84. 41 heidischoefs 85. 41 zeli 86. 41 goedeleliekens 87. 41 slemlevrai 88. 41 roelverrycken 89. 41 petergorle 90. 40 koenvervloesem 91. 40 brunokon 92. 40 ddeckmyn 93. 40 mediarescue 94. 40 cedricpt 95. 40 karst 96. 40 frankrenout 97. 39 hvangool 98. 39 joanroels 99. 39 yvesd 100. 39 bartdobbelaere
- 41. @nickvinckier The solution: SHOW PEOPLE THE WAY @nickvinckier :-)
- 45. @nickvinckier VIRAL = PERFECT STORY + LUCK “
- 46. @nickvinckier VIRAL = PERFECT STORY + DISTRIBUTION + LUCK “
- 47. @nickvinckier
- 48. @nickvinckier
- 52. @nickvinckier PIXLR - Free online photoshop
- 53. @nickvinckier CANVA / QUOTES COVER
- 61. @nickvinckier PUTTING IT AL TOGETHER Twitter Pocket Buffer IFTTT
- 62. @nickvinckier PUTTING IT AL TOGETHER Instagram Twitter IFTTT
- 63. @nickvinckier
- 65. @nickvinckier Where would you click on? VS
- 67. @nickvinckier Company reach Ambassador reach 10.000 10.000 10.000 30.000 fans followers followers followers x 6% organic 1.800 REACHED = 10 ambassadors x 220 amplification 2.200 REACHED
- 68. @nickvinckier The connection funnel INTEREST LOVE ADVOCACY CO-CREATION COLLABORATION Receive Engage Share Input LATENT Become one MANIFEST A MATTER OF ASKING
- 75. @nickvinckier
- 76. @nickvinckier MARKETING THROUGH THE PEOPLE COLLABORATION INTERN REACH EXTERN ‣ Strategy together ‣ Different ‘responsibilities’ ‣ Collaborate on content idea’s ‣ Execute them together ‣ Distribute with all members ‣ Family & friends ‣ … POWER OF THE PEOPLE
- 77. Becoming the viral fraternity Ambassador Strategy Native Activations Grab the Opportunity Set up the 8-loop Disproportionate Relevant Content Tools 2.0 The Poetry of the Post @nickvinckier
- 78. Becoming the viral fraternity 1. Bekijk je vereniging als een merk en gebruik je merk als hefboom 2. Stel je doelen voorop en werk een minimaal plan uit 3. Onthoud de 7 stelregels voor sociale media • Zet de 8-loop architectuur op • Vertel disproportionele relevante verhalen • Vertel ze op de Poetry of The Post-manier • Zet actief in op de groei van je publiek • Grijp opportuniteiten • Gebruik zo veel mogelijk relevante tools • ‘Misbruik’ de kracht van jullie omvang en zet in op mensen @nickvinckier
- 79. Keep up: • www.techcrunch.com • www.socialmediaexaminer.com • www.dutchcowboys.nl • www.thenextweb.com • www.socialmediatoday.com • www.mashable.com/social-media @nickvinckier