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BY REWIRING
THE BRAIN, BODY AND HEART OF
YOUR ORGANISATION
Jo Caudron
BECOMING
FUTURE PROOF
JAZZ IS
NOT DEAD
IT JUST
SMELLS
FUNNY
FRANK ZAPPA (1940-1993)
RETAIL
FINANCE
AUTOMOTIVE
MEDIA
EDUCATION
HEALTHCARE
...
but they all need to
ACT NOW
HEY, NICE TO MEET YOU!
Jo Caudron
CO-CEO
@jocaudron
@jcaudron
jo.caudron@duvalunion.com
Active in digital since 1993.
Entrepreneur involved in 20+ start-ups.
Founding Partner of
Duval Union Consulting
00 32 475 43 80 98
GHENT DUBAI AMSTERDAM
BUSINESS CONSULTANTS
WITH A FOCUS ON
DIGITAL
TRANSFORMATION
WE HELP OUR CLIENTS WITH THEIR
DIGITAL TRANSFORMATION STRATEGY
FINANCE &
INSURANCE
TELCO &
TECHNOLOGY
(NON) FOOD
RETAIL
BRANDS
& FMCG
MEDIA &
PUBLISHERS
INDUSTRY

COMPANIES
HEALTH &
PHARMA
MOBILITY &

TRANSPORT
PUBLIC &

NON-PROFIT
SERVICES &
UTILITIES
Vlaams
Parlement
REMEMBER THIS?
THE WORLD IS CHANGING FAST
ARE YOU ABLE TO DEAL WITH IT?
BECOMING FUTURE PROOF
REQUIRES…
THEFUTUREPROOFBRAIN
SEE/THINKDIFFERENT
THEFUTUREPROOFBODY
ACTDIFFERENT
THEFUTUREPROOFHEART
BEDIFFERENT
THEFUTUREPROOFBODY
ACTDIFFERENT
THEFUTUREPROOFBRAIN
THINKDIFFERENT
THEFUTUREPROOFHEART
BEDIFFERENT
THEFUTUREPROOFBRAIN
THINKDIFFERENT
UNDERSTAND
D I G I TA L
TRANSFORMATION
Digital Disruption is real
EXPECT A SMACK IN THE FACE !
You have a
C H O I C E
Digital
Disruption
Modeling
Business
Transformation
You have a
C H O I C E
Digital
Disruption
Modeling
Business
Transformation
Fear
Insight
Direction
Digital
Disruption
Business
Transformation
“Digital Transformation is a technology-induced paradigm
shift that creates a disproportional change in solutions,
business models and market players”
“Digital Transformation is a technology-induced paradigm
shift that creates a disproportional change in solutions,
business models and market players”
UBER
how a simple app and sharing platform
are reshaping a multi-trillion dollar
ecosystem.
CUSTOMER RELATIONSHIP
MARKET &
COMPETITION
ORGANIZATION
PRODUCT &
BUSINESS MODEL
DIGITIZATION
CUSTOMER RELATIONSHIP
MARKET &
COMPETITION
ORGANIZATION
PRODUCT &
BUSINESS MODEL
TRANSFORMATION
CUSTOMER RELATIONSHIP
MARKET &
COMPETITION
ORGANIZATION
PRODUCT &
BUSINESS MODEL
SCAN YOUR
ENVIRONMENT
UNDERSTAND
IMPACT
YES, THESE ARE COOL
INNOVATIONS …
BUT CAN YOU SEE THEIR REAL
IMPACT ON YOUR BUSINESS?
WHEN WILL THEY BECOME
DISRUPTIVE, CHANGE YOUR
COURSE AND CREATE A
PARADIGM SHIFT?
CAN YOU ALREADY SEE THE
FUTURE OF YOUR BUSINESS?
DISRUPTORS
SEE THE
FUTURE
AND DEFINE A
NORTH STAR
VISION
0°
180°
90°270°
POSSIBILITIES ARE
ENDLESS, BUT YOU
CAN’T DO EVERYTHING
YOU ARE
HERE TODAY
0°
180°
90°270°
42°
CERTAINTY IS GONE.
YOU ARE
HERE TODAY
0°
180°
90°270°
“We are agile and adapt to the
changes in our industry so we
become future proof” 🤔
— A TECHNOLOGY
CHASER
?
0°
180°
90°270°
YOU ARE
HERE TODAY
NORTH STAR
VISION
DECIDE ON THE
45 DEGREES THAT
MATTER.
0°
180°
90°270°
YOU ARE
HERE TODAY
NORTH STAR
VISION
WRONG RIGHT
SCENARIO PLANNING
NORTH STAR
VISION
New Players
New Products & Services
Classic Products & Services
Business As Usual
‘ONE OF MANY’FUTURE TO TRADITIONALS
WHITE-LABEL PRODUCTS & SERVICES
Classic Players
A GOOD FUTURE A BAD FUTURE
A SO AND SO FUTURE
NORTH STAR
VISION
90°270°
New Products & Services
Classic Products & Services
NORTH STAR
VISION
Classic Players New Players
THE 45 DEGREES
THAT MATTER
DEFINE A
TRANSFORMATION
STRATEGY
AND ROADMAP
THEFUTUREPROOFBRAIN
THINKDIFFERENT
UNDERSTANDDIGITALTRANSFORMATION
SCANDISRUPTIONEVIDENCEAND

UNDERSTANDTHEIMPACT
SEETHEFUTURE,DEFINEANORTHSTARVISION
TRANSLATEINTOSTRATEGYANDROADMAP
THEFUTUREPROOFBODY
ACTDIFFERENT
YOU ARE A BIG SHIP…
YOU ARE
SLOW
BUT YOU
ARE STABLE
SO, SHOULD WE GET A SPEEDBOAT?
YOU ARE
FAST
BUT A
HIGH RISK,
VOLATILE
(and burning heaps of
cash)
WHAT WILL IT BE?
YOU ARE
SLOW
BUT YOU
ARE STABLE
YOU ARE
FAST
BUT A
HIGH RISK,
VOLATILE
(and burning heaps of
cash)
From an outdated
Mothership
YOU NEED TO BUILD A FLEET
From an outdated
Mothership
0°
180°
90°270°
?
THIS IS NOT
A FLEET!
0°
180°
90°270°
NORTH STAR
VISION
A FLEET FOLLOWS A
COMMON COURSE
DETERMINED BY OUR
FUTURE VISIONTHE 45° THAT MATTER
From an outdated
MothershipTHE FLEET NEEDS
GOVERNANCE
“ACCEPTING TECH AS MAIN
DRIVER FOR NEW BUSINESS
SOLUTIONS”
DIGITAL LEADERSHIP AT THE TOP…
…AND DIGITAL LEADERSHIP IN THE
WHOLE ORGANIZATION
THEFUTUREPROOFBODY
ACTDIFFERENT
FROMMOTHERSHIPTOFLEET
FLEETGOVERNANCEFORCONFLICTRESOLUTION
DIGITALLEADERSHIPANDCAPABILITIES
ACCEPTINGTECHASMAINDRIVER
THEFUTUREPROOFHEART
BEDIFFERENT
CULTURE
UNCERTAINTY - AGILITY - ENTREPRENEURIAL/INTRAPRENEURIAL
SKILLS / PERMISSION TO FAIL - VENTURING - NWOx - …
CUSTOMER

CENTRICITY
EMPLOYEE
CENTRICITY
Stop looking for ideas
Start solving problems
Sales
Marketing&Communication
Service&Support
HR
DIGITAL
PR&ExternalCommun.
R&D&Enterprise2.0
Sales
Marketing&Communication
Service&Support
HR
PR&ExternalCommun.
R&D&Enterprise2.0
TRANSFORMATION
TRANSFORMATION IS TRANSVERSAL
Case Courage
MINDSET
MEANS MANDATE
“license to win”
“license to operate” “license to change”
Capital
BEDISOBEDIENT!
THEFUTUREPROOFHEART
BEDIFFERENT
CHANGEYOURCULTURE
BEEXTREMELYPEOPLECENTRIC
BETRANSVERSAL
BEDISOBEDIENT!
THEFUTUREPROOFBODY
ACTDIFFERENT
THEFUTUREPROOFBRAIN
THINKDIFFERENT
THEFUTUREPROOFHEART
BEDIFFERENT
THANK YOU!
@jcaudron
jo.caudron@duvalunion.com
00 32 475 43 80 98
Find my slides on
www.speakersbase.com/jo
BY REWIRING
THE BRAIN, BODY AND HEART OF
YOUR ORGANISATION
Jo Caudron
BECOMING
FUTURE PROOF

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Rewiring The Brain, Body And Heart To Become Future Proof