Web Optimization Workshop
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Doug will be presenting this workshop to the folks at SCORE in October.
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Web Optimization Workshop
- 1. Dayton Chapter of SCORE SCORE is a Resource Partner with the U.S. Small Business Administration.
- 2. Professional Business Counseling Live Your Dream. SCORE Can Help. Confidential business counseling/mentoring is done FREE of Charge. www.daytonscore.org Call for an appointment : 937-225-2887 Federal Building Suite 104, 200 W. Second St. Dayton, Ohio 2
- 3. How To Optimize your Website on a Shoe-String Budget! 3
- 5. Nearly 75% of the US population uses the internet! 5
- 6. US Population / Internet Users Every year more and more people are using the web. Year Population Users % Pop. 6
- 7. US Internet Users by Age 7 Source: Pew Internet & American Life Project, December 2008
- 11. Case Study – michaelssalon.com 11
- 12. 80% of internet searches are on Google! 12
- 14. People click in the organic results 75% of the time! 14 Organic vs. Paid Results
- 16. Use Keywords in title pages that describe content. 16
- 21. Michael’s Salon Business Center Page Track your site’s performance on your Business Center Page 21
- 22. Create a Free Coupon on Google Local 22
- 23. Google Analytics 23 http://www.google.com/analytics
- 25. What grade do you think your site will receive? 24
- 35. Thank you for taking part in our workshop. If you have any questions regarding this presentation, please contact: 35 Doug Wade Marketing Director Dayton Imaging Solutions 937-435-4411, ext. 207 [email_address]
Notes de l'éditeur
- 08/16/10 00:07 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- In the past, what was the number one source consumers used to find a business?
- What year did the Internet go public in the US?
- Of these demographics, the Silent Generation and G.I. Generation are the fastest growing Internet Users
- Your company name: What service/product do you provide? List 3 possible domain names for your business: 08/16/10 00:07 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- The Michael’s Salon site performs extremely well. This is accomplished by following the basic guidelines in this presentation – without paying for ad words or pay per click programs. Domain name is relevant to the business/services All pages are titled accurately for content. Navigation is simple. Content is relevant. Contact information is on every page. Blog is included for adding new content daily. Video is included on the home page.
- Google is the most used search engine – who is number 2? (Hint – not shown on this page)
- 08/16/10 00:07 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- List 10 words that identify your business: 08/16/10 00:07 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- List 5 (2 to 3 word) phrases that you think people will search for to find your business:
- To submit to Bing: https://ssl.bing.com/listings/ListingCenter.aspx To submit to Yahoo: http://listings.local.yahoo.com/basic.php
- This page will guide you through the free services available through Google.
- You submit your information (web address and email). Google will call you or send a postcard in the mail with steps to activate your listing. 08/16/10 00:07 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- This is what your Google Business Center page will look like. This information provides you with the statistics you need to keep improving your site. It’s free and very helpful.
- Creating a free coupon is easy: Your Business Name: What are you offering or discounting: Assign an expiration date:
- When you sign up for Google Analytics, you are assigned a tracking code. Your web developer/designer can add this code to the pages of your site. 08/16/10 00:07 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- List what social media sites you are currently using:
- Make a list of topics you can blog about:
- Write one paragraph (5 sentences) that states everything you want potential customers to know about your business:
- What do your customers say about you? List your top 3 customers:
- Can you think of anywhere else?
- Note: You need to add your chapter Web site URL and phone number to this slide.