remarks about purpose, values, and culture, and brand relevance and evolution, by Walter Robb, Co-CEO, Whole Foods at UCLA Extension Restaurant Conference, April 2013, Los Angeles learn more: http://denise lee yohn

1. PITCHBOOK
Whole Foods For Thought
remarks by Walter Robb, Co-CEO, Whole Foods
at UCLA Extension Restaurant Conference • April 2013, Los Angeles
compiled by denise lee yohn

2. Your purpose has got to be more
than just money – it should be
about something you want to
bring to the world.
remarks by Walter Robb, Co-CEO, Whole Foods
compiled by denise lee yohn

3. on values:
Your values are stakes in the
ground -- the things you use to
guide decision making and
guide your way forward.
remarks by Walter Robb, Co-CEO, Whole Foods
compiled by denise lee yohn

4. on culture:
Your culture is the living, beating
heart of your company. It’s your
mission and core values
practiced over time.
remarks by Walter Robb, Co-CEO, Whole Foods
compiled by denise lee yohn

5. on operating at the speed
of change:
If you can create a culture that’s
moving and evolving, then your
brand is going to evolve –
and you’re going to move much
faster than if everyone is waiting
for the leader to move.
remarks by Walter Robb, Co-CEO, Whole Foods
compiled by denise lee yohn

6. on customer satisfaction:
Happy team members make
happy customers .
remarks by Walter Robb, Co-CEO, Whole Foods
compiled by denise lee yohn

7. on brand evolution:
As your purpose
evolves, your brand
evolves.
remarks by Walter Robb, Co-CEO, Whole Foods
compiled by denise lee yohn

8. on brand:
Your brand is the outward
manifestation of the core of
your company – its
mission, purpose, values.
remarks by Walter Robb, Co-CEO, Whole Foods
compiled by denise lee yohn

9. on integrity:
We need to be as relevant
outside our four walls as
we are inside them.
remarks by Walter Robb, Co-CEO, Whole Foods
compiled by denise lee yohn

10. on employee engagement:
We are co-creating the
company with our
employees.
remarks by Walter Robb, Co-CEO, Whole Foods
compiled by denise lee yohn

11. on retail evolution:
Retail is played forward.
You have to earn
relevance every day.
remarks by Walter Robb, Co-CEO, Whole Foods
compiled by denise lee yohn

12. on getting credit for making
investments in quality:
Retail is not just about selling;
it’s about telling.
remarks by Walter Robb, Co-CEO, Whole Foods
compiled by denise lee yohn

13. In Ephesus, the agora, the
marketplace was at center of
town – that’s where business
should be.
remarks by Walter Robb, Co-CEO, Whole Foods
compiled by denise lee yohn

14. on business:
Business is what is creating value in the
world, jobs for people, experiences for
customers – there is no greater value
creator than business.
remarks by Walter Robb, Co-CEO, Whole Foods
compiled by denise lee yohn

15. in summary,
• Stay grounded in purpose and values.
• Build a culture of empowerment that allows
innovation and evolution.
• Have courage to experiment and change.
• Evolve, evolve, evolve.
• Power of business is amazing – it is the platform
to change the world.
remarks by Walter Robb, Co-CEO, Whole Foods
compiled by denise lee yohn

16. more from denise:
steve jobs on brand-building
nine tenets for retail success in 2012
notes and quotes from seth godin
denise lee yohn
http://deniseleeyohn.com
@deniseleeyohn
remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise
lee yohn