- Facebook fan page growth increased 2.09% in July 2017 reaching 154,660 likes. - A marketing campaign in July 2017 reached over 359,331 people on Facebook with the Wiko Upulse post at a cost of 10,000 baht. - YouTube views of Wiko Thailand channel videos totaled over 5,715 in July 2017, with the most popular being a Behind the Scene video of the Upulse at 5,715 views.

1. Online Marketing Report
Month : July 2017

2. Fan page July 2017
*ดูในเอกสารแนบ
* LIKE Fan page = 1.8+ Million (+100K)
* LIKE Fan page : (TH) 154,660 (+2.09 % from June)
Post 43 { Reached = 974,814 / Share = 1074 Engagement = 56614}

3. Online Media
Advertising
Post 41contents
A. Report Google Adwords / Face book Ads
D . You tube & Google Analytics
C. Face book Post
a. Google Adwords b. Face book Ads
a. Post New Product
b. Post Current Product
c. Lifestyle / Branding
E. Back office Report
B . Report Marketing Oop!!

4. Month 2017 Fan page %
Jan 141,369 +2% form Dec
Feb 143,646 +1% form Jan
March 142,523 -0.78% form Feb
April 145,394 +2% form March
May 149,110 +2.5% form April
June 151,491 +1.6% from May
July 154,660 +2.09% from June
Fan page Growth / month
Global Fan page 1.86
Millions

5. Target
audience
Target Group Age 18-24 (46 %)
Men = Women 50% - 50 %
Target Group 2nd Age 25-34 ( 25 %)
Target People Engagement Age 18-2
Women > Men Engagement 87 : 13
Location : Bangkok / Chiang Mai / Na

6. Post
Product
Boost Post
Cost =25K
July 1- 31

7. Wiko Harry
TotalReach=125,881 (Reachbuy =
104,427 +organic21,454)
Cost=5,000Baht
Avg=0.047/reached
Wiko Upulse
TotalReach= 112,681 (Reachbuy
=106,257 +organic6,424)
Cost=5,000Baht
Avg=0.047/reached

8. Wiko Jerry2
TotalReach=74762 (reachbuy60,045+
(organic14,717)
Cost=5,000
Avg=0.08/reached
Wiko Jerry2
TotalReach= 125,557 (reachbuy94,961
(organic30,596)
Cost=5,000
Avg=0.052/reached

9. Wiko Upulse
TotalReach=98,766 (Reachbuy= 71,459+
(Oraganic 27,307)
Cost= 995.54
Avg=0.0700/reached

10. Summary Facebook Jan2017- July2017

11. Report
Google
Adwords
Cost = 43,747.35 Baht
Impression = 1,388,885
Average Cost = 5.17 Baht

12. GoogleDisplayNetwork(Banner)
Banner Impression = 1,323,849
Banner 728*90 Pixel = 336,625 Impression / 2,347.32 Baht / Cost =
0.69 Baht / Impression (1000 views)
Banner 468*60 Pixel = 418,187 Impression / 4,871.39 Baht / Cost =
1.16 Baht / Impression (1000 views)
Banner 300 *250 Pixel = 569,037 Impression / 10,601.53 Baht / Cost =
1.86 Baht / Impression (1000 views)

13. GoogleText (SearchEngineMarketing)
Total Text Impression = 65,036
Total Click = 4,173 Click
Average group competitor = 6.18 Baht
/ Click
Average group price = 6.46 Baht
/ Click
Average group Spec = 6.06
Baht / Click
Cost = 25,927.11 Baht

14. Summary GoogleAdwords Jan2017- July2017

15. Part B : Marketing Oops!( Behindthescene)

16. https://www.facebook.com/MarketingOopsdotcom/
Facebook
Marketing oops!
Launch 24 July 17

17. Marketing Oop !!! Website
https://www.marketingoops.com/
campaigns/local-campaigns/wiko-miniature/
Website
Marketing oops!

18. https://twitter.com/marketingoops https://plus.google.com/+marketingoops
Twitter Google Plus

19. Facebook
Wiko Thailand

20. You tube
Wiko Thailand

21. Result
Online
Media
NO Channel Member + Follower Post
Share Action like/love comments Reached forecast % Reach
1 Facebook Marketing Oops! 585,491 187 10,171 41 359,331 61.37%
2 Twitter Marketing Oops ! 67,365
3 Google Plus Marketing Oops! 122,861
Views Share On FB
4 Website Marketing Oops! 20,222 ** 10,000 ++
NO Channel Member + Follower Post
Views Share comments Reached
1 Facebook Wiko Thailand 154,384 33,755 53 15 112,681
Views
2 Youtube Wiko Thailand 1,049 5,715
Marketing Oops!
Wiko Thailand
* Track เบื้องต้นในฐานะ Users / Media ทั้งหมดจะ Link มา Clip Video อยู่ใน Website / ** ดู website แล้ว share เข้า FB ตัวเอง
• Youtube views เกิดจากการวาง Video ไว้ใน Marketing oops! / ยอด วิว ของ Youtube ชม Video เกิน 5 วินาที และ มาจาก Video youtube และ Marketing oops!!
• Avearge youtube views per / clips = 400++ views
ข้อมูล ณ วันที่
02/08/2017

22. Result
Contents

26. WikoUpulse
TotalReach = 359,331 (Reach buy= 339,106 )
(Oraganic 20,225)
Cost= 10000
Avg = 0.029/reached

27. Part C : Face book Post
( Product/Branding/Lifestyle/ )

28. New Product
Wiko Upulse
Wiko Harry

29. Product
URange

30. Post
Product
YRange

31. Post
Branding

32. Post
Lifestyle

33. Part C : You tube (1 – 31 July )
Wiko Thailand 970 <+75> subscribers

34. You tube Channel : Wiko Thailand
(ล้ำหน้ำโชว์) รีวิว รีวิว Wiko Upulse โดยปีเตอร์กวง จำกรำยกำรล้ำ
หน้ำโชว์
View : 460
https://www.youtube.com/watch?v=
1V6RloSMkLw

35. You tube Channel : Wiko Thailand
(ล้ำหน้ำโชว์) รีวิว Behind the Scene Upulse
Ads
View : 5715
https://www.youtube.com/watch?v=I
5HYXoXzy4A

36. Google analytics 1 June – 31 July 2017

37. • Page Views 31 day = 120,286
(+17.19%) Views
• Users = 32,287 ( +11 % )
• Bounce Rate > 59.49 %
• average visitor 1700 ++ visitors
/day
Google Analytic 1 – 31 July 2017

38. Google Analytic 1 – 30 July 2017
Refferrals Website
• Mobile Facebook No1. /
Facebook No 1.
• Thai Mobile Center
• Checkraka.com

39. Part D : Back office support
Answer of 1- 31 July 2017
Total 812 Answers

40. Back office - WIKO 812 Case (Phone /Service /etc) N/A (204
ราย) Wiko Upulse มากที่สุด
( สอบถามการสั่งซื้อ ความสนใจ Wiko Upulse จานวน 40 ราย Wiko Robby 2 GB จานว
110
105
61
55
49
26 23 22 21 20 20
16 13 13 12 9 7 6 4 4 3 2 2 2 1 1 1
0
20
40
60
80
100
120